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How to improve my revenue

site up for 6 months

     
7:45 pm on Apr 13, 2006 (gmt 0)

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I have a small website that has been up for 6 months. So far it contains 10 articles, a photo gallery, and a few other things.

The site is about photography and I think I have found a nice niche within this broad subject.

I am starting to work on the site after about a 4 month inactive period (yes, I realize if I don't add content to the site it won't get any where).

However this is how I have done over the past 6 months or so:

Page impressions 17,182
Clicks 153
CTR 0.89%
eCPM $2.19
Revenue $37.71

Are these good or bad eCPM and CTR figures for the category (photography)?

Also, I just recently started having 2 ads per content page instead of one. Does this increase page impressions by a factor of 2? or does it still count as just one to google?

I am willing to take any suggestions about how to improve my revenue.

My primary goal is to add content. I have already revamped the cosmetic look of the site to a much better feel. Any other suggestions?

7:47 pm on Apr 13, 2006 (gmt 0)

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Might I add that on average I have about 100 page views per and 40 visitors per day.
8:43 pm on Apr 13, 2006 (gmt 0)

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Welcome to WW.

First of all, you can't post any other statistic than your gross earnings (Google's TOS), so if you could remove them it would be good. If not, a moderator probably will later.

Secondly, you might like to browse some of the threads in the forum's library. The discussions there are regular ones, so might help answer some of your questions and bring you up to speed with what's going on here.

One word about photo galleries - just pictures on their own can cause badly targetted ads. If you have done this, putting some descriptive text on the page will help adsense target better ads.

There have been quite a few threads recently about multiple ad blocks on pages. Each impression is counted, so if you have three blocks on a page, each time the page is loaded Google will count three impressions. This affects CTR (click through rate). Many people here (including me) have found that having less ad blocks in fact earns more money. So it might be an idea to put a channel on each banner, and dump the ones that don't work. If they aren't getting clicks anyway, removing them won't reduce your income will it?

Multiple ad blocks would explain the low ctr.

You are getting on average 25c per click, and to be honest that is more than many people here do, so clearly you are doing something right!

I think that getting more people to click is what you need to concentrate on. The thing that seems to affect ctr more than anything is ad style and placement. For example, if your ads are hidden at the bottom of the page, don't expect any clicks. The best positions are in the heat map on the adsense site. Certainly place them above the fold. Experiment with different ad blocks, and different placement. My ctr doubled by changing a right aligned skyscraper for a central large rectangle. You need to experiment to find out what works for your site, as all sites are different.

Also, experiment with different colours. Some people find that ads that are blended to fit in with the site work best, some find that ads that contrast to stand out work best. There are no set rules.

Finally, work at promoting your site to get it noticed. It's a slow process, but getting natural traffic is the best way to have a stable adsense income.

7:52 pm on Apr 14, 2006 (gmt 0)

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Thanks for the info.

The 25 cents per click came from when I had 1 add per page. Now I have changed that to between 1-3 adds depending on the page. Short pages have 1 add, medium size pages have 2, and long pages have 3.

I wasn't using channels before but now I have them on most of the webpages and add placement types. I anticipate the effects. Thanks for the feedback. I'll browse the other posts as well.

Lastly, how do I remove the extra adsense stats? I didn't realize this was against their TOS. Moderators feel free to remove it.

8:06 pm on Apr 14, 2006 (gmt 0)

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I think the reason my CTR was low before (even with 1 ad per page) was becasue other than my home page all ads were at the bottom footer area. The only ad toward the top was on the homepage and probably it was the only one being clicked on. I hope that the new areas I choose work better.