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Google have absolutely no interest whatsoever in ensuring sites uphold the TOS. I have one MFA publisher I've asked Google to deal with as both advertiser and publisher. It consist of one adlinks block, and two adsense blocks on the page with the back button disabled. Despite a discussion here on what happened when I removed the blocklist, an email conversation between adsense support and myself, and Google giving me a personal solution to the problems of certain mfa's, the site I mention (and mentioned again during this conversation) is STILL online, and STILL violating the TOS big time.
Don't get stressed about the issue - just block the MFA's.
I wouldn't bother personally. I have in the past, but these days they simply ignore any feedback we give them on sites that break the TOS.
I reported a site writing just above the ads something like
"Please visit all our competitors to see, that we are the best"
After about 2 weeks, the text changed to
"Please call us for a friendly talk about our offers"
Not everyone is up to date on the Google TOS. It could be an honest mistake. Even if it was a competitor of mine I would do the decent thing and first let THEM know it was against the TOS.
IMHO: Snitching straight to Google is pathetic and childish. No AdSense publishers need this sort of backstabbing.
I doubt those exhortations to click on the ads really improve the CTR anyway (based on years of experimenting with various calls to action related to affiliate links), but they do irreparable harm to the public image of AdSense. It causes advertisers to block the content network, or at best to bid less on content network campaigns. That hits me in the pocketbook.
(P.S. Depending on the circumstances I might contact the site owner instead of Google.)
But for minor ones why cant you email them first instead of Google. It would be the decent thing to do.
Your obsessed with getting one over your competitors for minor violations. You should concentrate on your own sites instead.
I still think you are being unfair to someone who could just be making an honest mistake. I read this forum loads so know that publishers do make accidental TOS violations.
It could be you in the future.
I also dont agree that minor violations such as text above Ads is cheating the advertiser.
But it is,
-If I steal a penny from you, no big deal, I have a penny
-If I steal a penny from everyone, I am a millionaire and still you would say, "No big deal",
-If I steal a penny from everyone, everyday, now is it a big deal?
At what point does it stop being ok? My Millions came from somehwere.
It is what you call the thin edge of the wedge. You let the thin edge in and what is to follow?
A question to all who have posted on this thread.
Do you think it is wrong to have a nice banner above your ads that reads "Advertisments"? Just wondering if this breaks the TOS