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I agree as I’ve noticed the last couple of days of the month are generally bad for us. I think advertisers are missing out on some good buys by letting their budgets deplete late in the month.
eCPM is down about 300%
Some things to look at, before you start panicing that Adsense Doesn't Work Anymore
- is your site up? is your host having problems?
surf your site yourself and see if everything is working. Have a look at it through some different proxies to see how it looks from elsewhere. examine the control panel your host gave you and look for problems
- is your traffic down?
look at your referers in your logs (you have a host that gives you instant logs, right?) are you getting normal referals? maybe you've lost position in the serps? has a link to you that normally delivers big traffic gone missing?
- are your ads normal?
ad delivery getting out of whack can happen, BUT its very rare, its the last thing I check, not the first. Check that your ads are displaying what you expect. If they are suddenly off topic you might need to let adsense know. If you have click tracking installed its very easy to see what the change in click pattern is.
But, while you can check all of the above - one day of poor results can happen! The whole thing is a statistical crap shoot and you will have up days and down days.
The last thing (literally) you should be doing is running here to say your ecpm is down - you have too many things to be busy checking.
Go on, you have work to do!
Page impressions are slightly down but hey it's a weekend and also april 1st so maybe people are doing other things.
Not sure if it's related but for the first time ever I've seen the "Change to ads about" thingy on my adsense units (never seen that before although it looks like something other webmasters reported last year). I wouldn't expect that to reduce eCPM though - would have epected it to be highter.
I've always felt than Adsense revenue patterns look more like sine waves than straight lines.