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Personally, when I'm browsing someone else's site, I much prefer a two or three page article with one Adsense block on each page to scrolling down, down, down and seeing three Adsense blocks one under the other.
On the other hand, if you only have one Adsense block per page anyway, then a multi-page article creates the opportunity for a bigger range of ads to be displayed ;)
Thanks for the info.
I'm worried about how my CMS will handle this, or I would have made the change already.
Might depend which one you use, BillyS, but my sites are CMS and I have no probs with running articles over multiple pages. It automatically adds "next" etc to the browser view just by putting in the pagebreak in the back-end.
A good webmaster should always try to empathize with her visitors.
But I wonder, what if you have a vistor that is the type who would never click on any ads, anyhow? Instead of them looking at three pages (as average), now they are looking at 15 pages (as each page has less content).
If that is the case, I can see it negatively affecting CTR, since you are generating more page views to ad-blind visitors.
My widget site offering widgets, when adding a new widget a page for it gets created and the new widget also gets added to a ALL widgets page, so that page gets very long, I have the large rectangle above the fold and all widgets are nicely listed below with a short description and a thumbnail, image and widget name link to the widgets unique page.
The all widgets page gets mega views and very low AdSense CTR, so, I removed the thumbnails and guess what, CTR went up from 1.something to 15.something I really am tempted to leave the images OFF, as images distract customers away from the ads.
I would also add a caution against deepening each topic too much, that will lower the PR of the new deeper pages, and lower your SE traffic, but if done with moderation you can get away with it.
What I would do is instead of splitting a 3 page article into 6 or 9, I would split the article into 2 or 3 more specialized articles, and link well between them.
The inconvenience I encountered with paginating articles by hand was that it was just a big bother to create four to six pages by hand. So I devised a hack whereby adding a fake html tag ( format <page title="Page Title Here"> ) whereever I wanted a page break would - in cooperation with some PHP code - paginate the article for me. The code is actually pretty simple and the pagination navigation format I used was something like:
<< Previous Page
Next Page >>
Table of Contents
1 - Introduction
2 - Why PHP is da bomb
3 - Why I'm such a smart guy
4 - Why I need ritalin
5 - Where did I leave my pants
Then to call up the specific page of the article you could utilize a simple querystring format:
Or if you were handy with your Apache rewrites you could rewrite the following address:
If anyone wants the code I can paste it here.
But most of my pages are about 6 foot long and full of information.
Yeah, I hear you. I think there are some kinds of information formats where splitting the content across several pages would work and other kinds of information formats where you'll just make it harder for the reader to locate the answers to their questions, frustrating them more and making it less likely that they'll a) come back or b) recommend the resource to others.
There are one or two sections on my site where I have the kind of narrative articles where I could try out this technique though.
If you have page1.htm (and you decide to split it)
you end up with:
page1.htm and page2.htm
Now, page2.htm contains 2nd half of original page1.htm - which might trigger duplicate content. I'd be a bit carefull when doing this (or am I just beeing paranoid?)
Each page stands alone in google, so if you have 5 pages each broken down to 5 themes on one topics, you will have a far greater chance at ranking higher than just with one huge page.
The smaller pages can have better focused text with better keyword density than a huge pot pourie of topics on one page watering down the keyword density.
I have done this recently. I have started to put training manuals on my site, The temptation is to put them all on one page and people just click and download the one they wanted.
But by breaking them over multiple pages with keywords written for each page on the topic of the manual I then get 5 tightly focused topics with their own tightly focused google adverts (hopefully).
[edited by: netchicken1 at 4:24 am (utc) on Mar. 31, 2006]
It took a long time for these new pages to get spidered and rank. It was actually quite a mess, and I'll never do it again.