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What if IE7 has an Adsense Blocker?

It has a popup blocker -- why not?

         

drshields

12:39 am on Mar 23, 2006 (gmt 0)

10+ Year Member



I was just posting a message complaining of spammy .info sites on another section in this forum, and I had a wild idea: What if Microsoft decided to put a Google AdSense blocker in Internet Explorer. I'm sure a lawsuit would ensue, but what's to stop them? All modern browers already have 'popup' blockers... What if this is next? What are the implications for google if all browsers in the near future automatically blocked contextual ads?

ember

10:11 pm on Mar 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



MS's main source of revenue comes from developing software, not advertising. Advertising is secondary to them. Google's main source of revenue comes from advertising, not software. I am not sure, therefore, why Google is a threat to MS, unless Google decides to go into the software business (which they could).

Why would MS include an ad blocker that would block their own ads as well as Google's? They'd be going after a company that isn't a threat to their main source of income and doing so at their own expense (losing their own advertising income). Not to mention the revolt they would face from publishers.

drshields

5:17 am on Mar 24, 2006 (gmt 0)

10+ Year Member



I introduced this topic because I thought it would spark some controversy, which it has. After reading the posts, here are some of my thoughts:

Googles success emposes a HUGE threat to MSFT. While some have argued that they are not a direct threat due to the fact that G's primary source of revenue is Advertising, while MSN's primary source of revenue is software, BOTH companies have the cash to cross over and make both industries a money maker for them both, which is already happening. Noticed all those ads on MSN.com? Has anybody downloaded the google toolbar? Google earth? Used google applications that don't have ad's displayed?

They are quite clearly both interested in eachothers market-share, no doubt.

There was an earlier post about giving the users an option during IE7/windows setup "Do you wish to enable the contextual-ad blocker" - something of that nature would basically exempt MSFT free of all potential monopoly violations. Also, that doesn't mean that it will block ads on MSN - it just means a very specific type of ads; javascript, text-based, contextual ads.

A revolt against publishers? I HIGHLY doubt MSFT really cares about 99% of most adsense publishers. Let's face it - MOST authoritative sites on the web are NOT drenched in AdSense, and it surely wouldn't hurt most of the big players. Yeah, it may hurt 'mikeswidgetsite.com', which is riddled with adsense, but it probably won't hurt 'authoritativewidgetsite.com', which is making money other ways, including banner ads, etc.

There is so much more I could say about this issue, so I'll stop for now...

Ricky_G

6:06 am on Mar 24, 2006 (gmt 0)

10+ Year Member



Seems like MSFT would do this if they were interested in pushing IE penetration to zero. They'd have every webmaster on the planet promoting alternative browsers. MSFT losing grip of the browser market is key to loosening their grip of other markets. I think it would be very short sighted.

Very well said man!

I am using Beta of IE7 right now. It doesnt blocks anything till now. I am using Maxthon as my default browser which comes with an option to block Google Ads, but I rarely use it. Now I have got accustomed of seeing Google ads and I like to see them time and again :)

Ricky_G

6:18 am on Mar 24, 2006 (gmt 0)

10+ Year Member



You know, MSN bought a advertising company called GAIN (I guess that the name) sometime back and rumors are there that MSN may comeup with a smaller version of itss OS which will be AD SUPPORTED!

There are rumors too that say Google is upto making its own OS too out of Linux named as Goobuntu. I dont know how much that is true, but you can see alot of discussion going on ONLINE about the same.

Just search for Goobuntu on google :)

percentages

6:54 am on Mar 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Play the game long-term!

MS wants someone to create a market for it to take away. Creating the market is the most expensive part.

Killing Google now is possible, but, not sensible. I believe it wants Google to create the market first, then take it away from them later.

I can sell you junk forever, but, that rarely works, if I let someone else sell you junk, and they become successful, all I need to protect is my ability to take that market away from them afterwards!

I believe MS is allowing Google to create a "hole" that they will never be able to get out of. I also believe that Google knows this is happening to them, and are trying to diversify to avoid it!

Right now most user are "owned" by MS......that chip can be called in at anytime, and a rapid swing is not going to occur. The question is when MS will make the call!

My guess is somewhere later than 10 years from now, probably less than 30 years.......either way a long-term game ;)

Ricky_G

8:30 am on Mar 24, 2006 (gmt 0)

10+ Year Member



I saw an interview of Bill Gates (he has a great personality) and he was like "Google cant even imagine what we are upto."

His eyes glittered when he said that. MS is seriously upto something. Yea! Lets see when MS comes with a band!

Anyways! I am out of this NEVER ENDING DISCUSSION now! Getting back to making my AdSense websites ;) ha ha

graeme_p

12:24 pm on Mar 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If MS did this they would have to use a blocker that blocked MSN as well.

Even if they did that they may well face some kind of legal challenge.

Even if the legal challenge failed, there are ways for Google to work around it: for example by replacing the adsense javascript with severside code.

iProgram

2:34 pm on Mar 24, 2006 (gmt 0)

10+ Year Member



Just want to let you guys know that I am unable to see some publishers' AdSense ADs under IE7 beta 2.

europeforvisitors

3:44 pm on Mar 24, 2006 (gmt 0)



I introduced this topic because I thought it would spark some controversy,

Looks like we all fed the troll. :-)

Just want to let you guys know that I am unable to see some publishers' AdSense ADs under IE7 beta 2.

That's why it's called a "beta." (I remember testing beta versions of IE years ago that had worse problems than that!)

ember

3:52 pm on Mar 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



So let's suppose MS does have a textual ad blocker and doesn't care if they block their own ads. How much of a hit would it be to your ADS revenue? What percentage of the market would have IE7? What percentage would use the blocking tool? People don't like ads, but Google ads are much less obtrusive than popups. We get good CTRs, so people find then interesting enough to click them. I just don't know how big a hit we'd take.

And once IE7 is out, couldn't Google come up with another way to serve ads that wouldn't be blocked?

europeforvisitors

5:03 pm on Mar 24, 2006 (gmt 0)



So let's suppose MS does have a textual ad blocker and doesn't care if they block their own ads.

Sure, and let's suppose that the people who maintain open-source server software like Apache (the #1 Web server) block IE 7.0. That's about as likely to happen.

ember

5:18 pm on Mar 24, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



EFV, you seem very sure about all this. I hope you are right.

europeforvisitors

5:37 pm on Mar 24, 2006 (gmt 0)



I'm not sure of anything, except that it's easy to get worked up over doomsday scenarios. :-)
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