MFA sites

buying adwords, cheating people by adsense false link description?

[moonkey]

During adding some content to my site, I've noticed there's lots of MFA sites which I'm frequently adding to my competition filter ads.

Lots of them are cheating people. ex. They're saying they offer something and after revisiting it, it has no any relations with their previous description, it's totally something different. I guess this kind of 'cheating visitors' can bring to google and their publishers potential problems. visitors can remember that 'ads by goooogle' are not usefull to click, they're showing totally opposite what they're looking for and they may put this ads in the same basket as boring banners..

what's your opinion about this?

[europeforvisitors]

If I owned a site that got a lot of deceptive ads, I'd simply pull the AdSense code from that site. (In fact, that's just what I did with my writing site, where the AdSense ads consisted almost solely of vanity presses and other marginal services for aspiring writers.)

Unfortunately, some topics attract predators and scum, and you've got to choose between living with them or walking away.

[guru5571]

I think the MFAs are the number 1 threat to Google branded ads. If they don't fix it, it's a chink in the Google armour that would allow someone like Y! to upset the current status.

[Tearabite]

How does Yahoo prevent MFY sites?

[blaketar]

I don’t usually chime in on these kind of topics but lately I have been bothered by the type of ads my "Quality" site has been displaying as well.

Their are two words that can sum up what google needs to do: QC - Quality Control.

If I can single handedly manage a large-scale content site with four different departments then I know google.com can handle the QC needed behind adsense.

Personally I don’t think they will until they see their revenue slipping and are at the "Need to fix it" point!

[guru5571]

As I've mentioned in a few other threads. I'm checking ads for MFAs and other off target types to block using the filter. I have to say I'm a little discouraged by the quality of advertisers on my site. The targetting seems OK based on the ad text displayed on my pages, but I am finding so many advertisers whose ads are misleading. I mean really misleading. I'm finding tons of get rich quick schemes and other schemes that are pretty much designed to get people to give up personal information (for marketers no doubt). My site has nothing to do with getting rich or making money, by the way.

It was mentioned in another thread that Google needs to excercise some quality control. I think this is true. People are clicking these ads now, but how long will they continue when they land on irrelevant pages.

[jetteroheller]

My wife was angry about an ad about "dancing school for girls" and on the other site was a health site.
I tried to figure out how to report this false ad, but did not find a ling on the Google search result page.

[Pixads]

MFA-s ruin the whole publishers network with their "always related and tight on the topic" ads. I have started disabling them all.
Yahoo does not have such crap because they manually filter all ads. I had to wait almost a week before my ads went live there.

[humblebeginnings]

This really surprises me (in a very negative way of course) because Adwords has spend much time in the relation between the quality score and the landing page. Meaning that if an ad doesn't match the content of the landing page, this ad will only be displayed if an advertiser pays a lot of money for it. But I can't believe that this kind of advertiser pays much money for their clicks so the system is still a bit flawed. It would be the best solution if Google just re-arranges their algo in a way that if the ad doesn't match the langding page, the ad just doesn't show up, no matter what an advertiser pays. It wouldn't surprise me if they are working on this because the introduction of the relation between landing page and quality score is a first step in dealing with this.

[Publisher]

If you're getting MFA ads on your page, I guess that means that the MFA site owners are buying AdWords to promote their sites. I've read many places that this doesn't work very well. Are these people actually making money? If not, you'd think they'd go away.

[Nitrous]

Wether they actually make a profit or not they are feeding all (or almost all) the advertisers money back to google. I wonder why google dont ban them?

Now the rest of us only get a share of whats left.

And you wonder why I ban all of them?

[Publisher]

It seems like it'd be a relatively simple process for Google to track AdSense publishers against AdWord advertisers and not allow one site to have both.

[Nitrous]

Of course. But then google wouldnt get to keep almost all the advertisers budget for themselves!
Why bother increasing the amount they keep when the stupid MFAs do this for them without google being seen to be evil!

[jetteroheller]

If you're getting MFA ads on your page, I guess that means that the MFA site owners are buying AdWords to promote their sites. I've read many places that this doesn't work very well. Are these people actually making money? If not, you'd think they'd go away.

I got several SEO reguests from MLM (multi level marketing) people. Some of them invest up to 500.--EUR per month for AdSense and have after a half year still no return of invest.

But there are people telling them, they should continue for their fortune.

So there can be a very long communication lag between there is no win and everybody realize this.

[Publisher]

Of course. But then google wouldnt get to keep almost all the advertisers budget for themselves!
Why bother increasing the amount they keep when the stupid MFAs do this for them without google being seen to be evil!

Yeah, but Google is a pretty smart company. The surely can see that allowing MFAs (that use Adwords) to exist is undermining the quality of their program.