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How many Adsensers are there?

Worldwide, by continent and country...

         

humblebeginnings

9:48 pm on Mar 11, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sorry folks, I guess this has been done with before, but I'll ask it anyway:

Does any of you know how many Adsensers there are in the world? I guess the majority of them will be in the USA. But how many of us are there in for example in the UK, Germany, Belgium, Netherlands, France, etcetera? As I understand there are many of us in India. But how many Adsensers would there be in the African continent? Just give me your thoughts...

One of the reasons I ask this, is that I know no one who does Adsense in all of my surroundings (family, friends, work). Bit weird, isn't it? They can't possibly all be so secretive about it as I am;-)

saraah

10:28 pm on Mar 11, 2006 (gmt 0)

10+ Year Member



Trust me - ppl are very secretive.

I just knew one friend back in college who used Adsense. As a matter of fact, it was thru him that I learnt about it.

And after that I havent encountered one person at work or college or friends that have mentioned anything about adsense.

so it is weird. Either ppl dont know abt it or dont like to disclose it.

Quantam Goose

10:33 pm on Mar 11, 2006 (gmt 0)

10+ Year Member



OK. I give up. What the hell is "ppl"?

humblebeginnings

10:35 pm on Mar 11, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"OK. I give up. What the hell is "ppl"?"

It's a secret;-) We won't tell all people...

andrea99

10:40 pm on Mar 11, 2006 (gmt 0)



"ppl" is chat shorthand for "people." It's not as bad as using "u" for "you," but is in that ballpark.

Sorry, I don't know how many adsense accounts there are, but it is an interesting question. I'll guess "more than there were yesterday."

saraah

10:52 pm on Mar 11, 2006 (gmt 0)

10+ Year Member



Does anyone know how many members registered on this site participate in the Adsense Forum. That will give us some number to start guessing about the total AS users.

And your guess on approximately how much percentage of the total Adsense Users would that be?

OptiRex

11:11 pm on Mar 11, 2006 (gmt 0)



This is purely a guesstimate I made last year when comparing issued cheque numbers received by myself from Google and I reckoned at that time it was about 45-50,000.

How accurate I was I have no idea however it did bear out reasonably accurately with the known pay-out from Adsense and the assumed or known average earnngs per person at that time.

I cannot recall where that average came from.

I'm probably completely and utterly incorrect however almost definitely there are more now notwithstanding those defectors to YPN which are 99.99% US based!

europeforvisitors

11:14 pm on Mar 11, 2006 (gmt 0)



There were 138,462 publishers in the AdSense network as of 11:11 p.m. GMT on March 11.

Oops--Arnie P. in Redwood Falls just got banned. Make that 138,461.

chocorol

11:35 pm on Mar 11, 2006 (gmt 0)

10+ Year Member



thought there were a lot more adsensers.

Just imagine how many people sign up a day. (and how many of them aren't accepted)

andrea99

11:52 pm on Mar 11, 2006 (gmt 0)



OptiRex writes:
when comparing issued cheque numbers...
Was this before EFT? Even so, it assumes just one account is used for payment wordwide. If true this would be a good ballpark, but I think more than one issuing account worldwide is very likely.

[edited by: martinibuster at 5:00 am (utc) on Mar. 12, 2006]
[edit reason] Thread housecleaning. [/edit]

OptiRex

12:13 am on Mar 12, 2006 (gmt 0)



Was this before EFT?

Yes, so far as I am aware there were only two payment methods:

1. All cheques issued from one address sent bt regular post, hence all the "Cheque received" posts.

2. USD $10,000.00+ earners were in the UPS club and had theirs delivered by UPS courier. I don't know if the seriously big earners had any special arrangements.

Even so, it assumes just one account is used for payment wordwide. If true this would be a good ballpark, but I think more than one issuing account worldwide is very likely.

I'm reasonably confident that until EFT there was only one issuing department in Mountain View? I'm not ure now whether all cheques emanate from MV again. They did use London for a while, and Dublin, Bombay?, and one or two other places but there seems to have been a bit of a mess up!

There were 138,462 publishers in the AdSense network as of 11:11 p.m. GMT on March 11.

11.11 on the 11th...:-)

Then again how many are active Adsensers?

andrea99

12:22 am on Mar 12, 2006 (gmt 0)



The checks I received before I went EFT were drawn on a New York bank and were mailed from 477 Madison Ave. Suite 240 NYC, NY 10023.

The difference between the check numbers issued in Dec 04 and Jan 05 was 44,228.

OptiRex

12:41 am on Mar 12, 2006 (gmt 0)



andrea99

I'm not too sure now, the recent cheques I have received are from Buffalo, NY 14240-4037, ordered by Google at Mountain View, all, I think, have come posted from Sweden!

All my paperwork pertaining to that time's with my bookkeeper right now!

bts111

1:50 am on Mar 12, 2006 (gmt 0)

10+ Year Member



Way too many

martinibuster

5:16 am on Mar 12, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



efv, funny joke. :)
If anyone is unclear that he is joking, let me make this explicit, he is making a joke.

Implicitly he may be saying that there is no answer to the question posed by the OP because the answer is sensitive information of a competitive nature.

Ok, back on topic:
How many Adsensers are there?
Worldwide, by continent and country...

My answer?
There are probably no publicly available numbers because it's sensitive information of a competitive nature.

hehe

andrea99

6:02 am on Mar 12, 2006 (gmt 0)



One number that's not proprietary is the 2005 AdSense revenues: $2.56 billion (total GOOG revenue=6.1 b). If the NYT report that the publisher's cut is around 78% that would put the total yearly payout just under $2b.

Now, if we knew the average publisher's revenue we would know the approximate number of AdSensers...

moTi

6:16 am on Mar 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



you really wanna know? i mean, how many people out there earning 3,50$ per month with their amateur websites (and by 80/20 rule that must be the biggest proportion of adsensers) isn't that interesting, eh?

and how many of them aren't accepted

is it really so difficult to be accepted? what kind of website do you need to not be included in the adsense program? :)

[edited by: moTi at 6:18 am (utc) on Mar. 12, 2006]

anand84

6:17 am on Mar 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Andrea..$6.4 billion(or $6.1 billion,as you put it) is not GOOG revenue, but just from the Adwords campaign., that is what Google earns from all people whose ads are getting clicked. This apart, Google also earns from the share dividends and the like. So, I think you can use the whole $6.4B to make the calculation.

andrea99

6:57 am on Mar 12, 2006 (gmt 0)



I don't have a clue what you're talking about anand84.

The 6.14b revenue is from the Yahoo Finance website and is actually the ttm (Trailing Twelve Months). AdSense revenues are 2.56 billion for 2005 which does not include AdWords revenue from Google search pages.

These figures are of little consequense anyway because as Moti points out there is a very long tail of AdSense publishers that make almost nothing skewing the average down.

None of the other makes any sense to me, you'll have to explain it a little better...

openmind

7:15 am on Mar 12, 2006 (gmt 0)

10+ Year Member



Although it might be interesting to know how many adsensers there are but then again, how useful would that information be? I mean, you also have to know the answers to these two questions:
- how many adsensers are making a living off of Adsense?
- how many of those adseners will be making a living off of Adsense in a year?

As we have already established, the vast majority of adsensers are just earning a few extra dollars a month, most of them running small hobby sites. And yes the 20/80 rule might apply here too. As a matter of fact, when it comes to websites being read that rule probably holds true too. I mean, the vast majority of websites (with our without Adsense) get very little traffic while a small percentage of all websites might get the vast majority of all traffic.

percentages

8:15 am on Mar 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>There were 138,462 publishers in the AdSense network as of 11:11 p.m. GMT on March 11.

Wow, I trust you Europe, but, that is far less that I would have ever guessed!

Never really thought about it, but I would have guessed in the many millions, not in the very low 100,000's.

I would guess that less than 10% get a monthly check? Wow, that number is really low!

G! seems very vulnerable in light of this knowledge!

david_uk

8:24 am on Mar 12, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wow, I trust you Europe, but, that is far less that I would have ever guessed!

Erm - he's JOKING! The moderator pointed out that it's sensitive information and Google won't reveal it.

I personally don't care how many publishers are in the program - what I care about is how well it works for me. As far as I'm concerned, currently there is enough pie to go round.

OptiRex

12:04 pm on Mar 12, 2006 (gmt 0)



Never really thought about it, but I would have guessed in the many millions, not in the very low 100,000's.

Millions? From where do you get that rationale?

According to Netcraft there are approximately 78 million host names of which almost 39 million are active.

As much as most of us distrust Alexa figures, it is most unlikely that any site not in the top 1 million would have enough traffic to ever make a few Dollars unless it was a niche within a very well linked niche.

How many of the top 10,000 sites even carry contextual advertising apart from the obvious ones? Extrapolate that same figure across many other popular sites and I would doubt that 10% of the top million carry contextual ads.

G! seems very vulnerable in light of this knowledge!

Why? Let's say 20,000 reasonably successful publishers is no different to having 20,000 employees working on a commission only basis.

I have 7,500 employees and have to find work for them every day of the week and make a profit from their endeavours. Google has an army of people prepared to work worldwide in many different languages without any guarantee of either work or wages and both can terminate the agreement at a moment's notice.

Ok they are two completely different business models however Google provides us for free the tools with which to create a business. I supply the tools and infrastructure with which to manufacture a product and distribute and sell worldwide.

I will tell you now, Adsense is a darned site easier than industry!

percentages

8:47 am on Mar 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The logic is simple:

The mass is very important because it builds stability.

Many companies survive simply because of mass support, any company without that mass in an open market is venerable.

Let's say you have 25 million loyal users, that is a good mass, but what if 10 million of those users are not truly loyal? Now you are on shaky ground!

AOL & Yahoo tied people to their products via email, has Google really done that?

If the number of Adsensers is truly low, then it hasn't achieved loyalty, it has generated a market for someone else to take away!

andrea99

9:22 am on Mar 14, 2006 (gmt 0)



Well no. The only way someone could steal the AdSense concept and market from Google would be to simultaneously take away both components: publishers and advertisers. Neither is going to abandon AdSense while it is working well, and those publishers and advertisers who aren't making it with AdSense are not worth stealing away.

The AdWords program began on Google's search pages and that is still the biggest money-maker for them. If Google loses its caché as search engine it is in danger though. If Google stops being a commonly used verb, Google is in trouble. But I just haven't heard of anyone "Yahooing" or "MSNing" things. It's not like Y & M are not trying. Google's secret sauce may be getting thinner but that doesn't matter until the public notices in a big way. They may.

Publisher

1:44 pm on Mar 14, 2006 (gmt 0)

10+ Year Member



I am 1 "adsenser". I tried to be 2 but it was too hard, and certainly 3 is out of the question.

openmind

2:52 pm on Mar 14, 2006 (gmt 0)

10+ Year Member



andrea99, how do you know that Google is making most of its money from the ads on its search pages?

rj87uk

3:13 pm on Mar 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



6.

europeforvisitors

3:31 pm on Mar 14, 2006 (gmt 0)



Google-owned sites generated 57% of total revenues in the 4th quarter of 2005 (according to Google's 4Q 2005 earnings report). Not all of those revenues were from search, of course; the 57% figure also includes gmail and other Google-owned sites.

Partner sites (such as ours) generated 42% of Google's 4Q 2005 revenues.

andrea99

4:50 pm on Mar 14, 2006 (gmt 0)



europeforvisitors, thank you for saving me the trouble of digging that up. The 57% figure is the one I had in mind. I didn't consider Gmail or other non-search revenue but I suspect my statement above is still correct--and even if not I don't think that the premise which rests upon it is affected. i.e. If the public stops Googling, Google will begin a long slow slide into obscurity.

What was once the greatest communication company in all of history (Western Union) is now doing petty cash errands. Things change. Google is still in a good position to remain the greatest organizer of information for many years to come but I don't see that they have a lock on it. There is much more inertia in the relationship between AdSensers and Google than between searchers and Google. Their search quality is less a factor in their dominance now than their name recognition. They did gain dominance with search quality but they are maintaining it now with marketing.