Welcome to WebmasterWorld Guest from 22.214.171.124
Forum Moderators: martinibuster
The key to success is good content.
You know what, I'm going to disagree with this from an Adsense income standpoint. The only things that really ultimately determine a successful Adsense site are traffic and clicks. In fact, if you get the traffic and have really good, interesting content, you may well hurt your Adsense income! Blasphemy, I know, but think about it. If your site is built simply to get people to click Adsense ads with the highest possible CTR, you don't want them hanging around and getting interested in your content.
Now, before you all pile on me, I don't make MFA sites. But facts are facts, and if you want a lot of clicks, a strong argument can be made for having less-than-compelling content so you actually drive visitors to click those ads.
Yeah, but if you want a lot of traffic,it helps to have good content.
Well, that's ONE way to skin the traffic cat. But people trying to max out their Adsense income with MFA sites probably work on natural SE rankings and don't worry that much about referrals from other sites or building good reputations in that industry. It's about getting new people in and out every day. As long as the search terms that brought them to their sites are related, they're happy because their crappy non-content pages full of AS ads will get a lot of clicks. Not condoning, but it is a valid way to earn a living. Google ultimately doesn't care as long as those ads get legitimate clicks.
I have a feeling that google can tell if a site has good content or fluff content by word patterns, count, number of pages, etc.
So they could adjust EPC based on their algo for smart pricing or whatever you want to call it.
If you have great content you get better EPC. I have a few sites where the content is crap and EPC is low, but the industry is at high PPC levels. I just don't add much content to them and they are old stale sites.
On the other hand I have a site or two that I work on daily with new content and it gets better EPC, but the niche as a whole has lower PPC levels.
In theory, if you have two sites that get the same amount of traffic for the same industry - if you have one that is low quality content and you get high CTR and the other is high quality and lower CTR. You will make more money on the site with good content. You will have lower CTR, but higher EPC. I don't know how they know, but they know.
Anxiously awaiting a rebuttal...
joined:Apr 6, 2005
or because Adword Advertisers block your site from the content network
anyone can confirm if this is possible? i thought advertisers couldn't block certain sites of the content network.
The key to success is good content.
If you have great content you get better EPC.
have to disagree. i earn 50% of my adsense income from relatively content poor sites that only need 10% of my working time. the other 50% comes from a site where i spend 90% of my working time. this site has great useful content. so useful, that visitors don't click on the ads.
but i have to work massively on this site, because it attracts audience to flow into the whole network. epc is nearly equal for all sites.
from an epc point of view, great content is not the key. the key is rather:
- a profitable high paying niche
- few competitors to fetch away ad inventory
- ability to catch 'early clicks' (that is clicks occuring in the morning, when advertisers budget is not yet exhausted)
- naturally attracting high paying keywords with your content
- an audience receptive for ads and in a buying mood
Openmind, lots of MFA makers rely on volume of pages, so low-paying clicks are of less concern to them than traffic and CTR.
Nitrous, I agree, but MFA'ers often makes sites with automated programs that create one page for each keyword in a list that might be thousands deep. They can generate (if you believe their stories) huge traffic by getting a lot of small numbers of visits to those pages. I know Google has been aggressively de-indexing those crappy pages, and more power to them! But there are still folks making a ton of money with MFA sites where the sole source of traffic is natural SERPs. Wish there was an easy way for the SEs to nix 'em all.