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The power of good keywords.

     
1:09 pm on Mar 11, 2006 (gmt 0)

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4 clicks...$5.71

and it can be even much better :)

1:18 pm on Mar 11, 2006 (gmt 0)

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Thanks for that informative post.
1:31 pm on Mar 11, 2006 (gmt 0)

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I start every morning with that kind of numbers.
But I think it doesn't have to mean those were actually $1+ clicks. It could also mean Adsense has some revenue left from the day before that is credited to my account. What kind of topic has your website?
1:34 pm on Mar 11, 2006 (gmt 0)

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yeah, that's right, it could be 1x $5 click and some others with smaller revenue, but it's still nice. bringing more traffic could do a serious business of it. its web for uni students.
1:48 pm on Mar 11, 2006 (gmt 0)

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I get the feeling that Google does some extra checkup on the high paying clicks, to make sure they weren't obtained by fraudulent activities. So it credits them the day after. Just a theory.
Hmm, web for uni students. If it's like a forum, I bet
Google doesn't give you well targeted ads...
2:28 pm on Mar 11, 2006 (gmt 0)

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nope its not a forum, and ads are pretty relevant...
2:43 pm on Mar 11, 2006 (gmt 0)

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Your lucky. I get between $.12 and $.50 per click. My average for Feb was less than $.40 a click.

I've got a forum with 55,000 page views a day.

4:59 pm on Mar 11, 2006 (gmt 0)

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that's common problem, monetizing forums is problem. on the other hand, you could be happy that you dont have these $0.03 or $0.05 clicks...
7:05 pm on Mar 11, 2006 (gmt 0)

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Tell me about it:( I've seen way to many of the .03 clicks lately...
1:18 am on Mar 12, 2006 (gmt 0)

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There are many people here getting those type of clicks. I started a new site recently that is getting $1+ clicks all day, everyday. It's good to see my hard work paying off :) BTW, each category on the site has a channel, so I can tell where the big ones are coming from.
3:03 am on Mar 12, 2006 (gmt 0)

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My network of sites gets a few hundred clicks per day total. I can't tell you how much I wish they were $1 clicks! Too bad they average only about one-tenth of that. :-(
1:42 pm on Mar 12, 2006 (gmt 0)

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In China, there are more and more ads pay you $0.01 per click...
2:22 pm on Mar 12, 2006 (gmt 0)

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I think this has been discussed often and at length. The key to success is good content. How much value does your website generate? Is there any unique information or is it just a bunch of keywords thrown together in order to make a quick buck? There is no free lunch, focus on what you have to say rather than some keywords.
7:14 pm on Mar 12, 2006 (gmt 0)

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The key to success is good content.

You know what, I'm going to disagree with this from an Adsense income standpoint. The only things that really ultimately determine a successful Adsense site are traffic and clicks. In fact, if you get the traffic and have really good, interesting content, you may well hurt your Adsense income! Blasphemy, I know, but think about it. If your site is built simply to get people to click Adsense ads with the highest possible CTR, you don't want them hanging around and getting interested in your content.

Now, before you all pile on me, I don't make MFA sites. But facts are facts, and if you want a lot of clicks, a strong argument can be made for having less-than-compelling content so you actually drive visitors to click those ads.

hunderdown

7:29 pm on Mar 12, 2006 (gmt 0)

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Yeah, but if you want a lot of traffic,it helps to have good content. I may be reducing my CTR by having interesting informatoin and feature articles that answer people's questions. But I'm getting much more traffic because my site has a reputation in its niche. I'll take five times the traffic and half the CTR for the reverse any day.
8:05 pm on Mar 12, 2006 (gmt 0)

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Yeah, but if you want a lot of traffic,it helps to have good content.

Well, that's ONE way to skin the traffic cat. But people trying to max out their Adsense income with MFA sites probably work on natural SE rankings and don't worry that much about referrals from other sites or building good reputations in that industry. It's about getting new people in and out every day. As long as the search terms that brought them to their sites are related, they're happy because their crappy non-content pages full of AS ads will get a lot of clicks. Not condoning, but it is a valid way to earn a living. Google ultimately doesn't care as long as those ads get legitimate clicks.

8:14 pm on Mar 12, 2006 (gmt 0)

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Swebbie - I disagree with your statements to some degree as well.

I have a feeling that google can tell if a site has good content or fluff content by word patterns, count, number of pages, etc.

So they could adjust EPC based on their algo for smart pricing or whatever you want to call it.

If you have great content you get better EPC. I have a few sites where the content is crap and EPC is low, but the industry is at high PPC levels. I just don't add much content to them and they are old stale sites.

On the other hand I have a site or two that I work on daily with new content and it gets better EPC, but the niche as a whole has lower PPC levels.

In theory, if you have two sites that get the same amount of traffic for the same industry - if you have one that is low quality content and you get high CTR and the other is high quality and lower CTR. You will make more money on the site with good content. You will have lower CTR, but higher EPC. I don't know how they know, but they know.

Anxiously awaiting a rebuttal...

8:19 pm on Mar 12, 2006 (gmt 0)

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Swebie, If your site gets Adsense clicks because your content is of low quality those clicks are low quality too. This means, you will get very little for those clicks (either due to smartpicing or because Adword Advertisers block your site from the content network).
9:04 pm on Mar 12, 2006 (gmt 0)

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Swebie, You say MFAs just rely on new traffic everyday from the search engines. But to get any meaningful traffic you need a good site that people like, so link to naturally. Otherwise you find yourself on page 755 for your search terms. Thats how all the big search engines work. Thats why we have pagerank. I get 7000 page views - 90 percent directly from a search engine, daily, MFAs can initially get good ranking but then will vanish off the face of the results!
9:27 pm on Mar 12, 2006 (gmt 0)

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or because Adword Advertisers block your site from the content network

anyone can confirm if this is possible? i thought advertisers couldn't block certain sites of the content network.

The key to success is good content.

If you have great content you get better EPC.

have to disagree. i earn 50% of my adsense income from relatively content poor sites that only need 10% of my working time. the other 50% comes from a site where i spend 90% of my working time. this site has great useful content. so useful, that visitors don't click on the ads.
but i have to work massively on this site, because it attracts audience to flow into the whole network. epc is nearly equal for all sites.

from an epc point of view, great content is not the key. the key is rather:

- a profitable high paying niche
- few competitors to fetch away ad inventory
- ability to catch 'early clicks' (that is clicks occuring in the morning, when advertisers budget is not yet exhausted)
- naturally attracting high paying keywords with your content
- an audience receptive for ads and in a buying mood

9:28 pm on Mar 12, 2006 (gmt 0)

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Bilbo, if what you are seeing in terms of EPC and CTR on your own sites applies broadly, I have no rebuttal. I actually hope you're right!

Openmind, lots of MFA makers rely on volume of pages, so low-paying clicks are of less concern to them than traffic and CTR.

Nitrous, I agree, but MFA'ers often makes sites with automated programs that create one page for each keyword in a list that might be thousands deep. They can generate (if you believe their stories) huge traffic by getting a lot of small numbers of visits to those pages. I know Google has been aggressively de-indexing those crappy pages, and more power to them! But there are still folks making a ton of money with MFA sites where the sole source of traffic is natural SERPs. Wish there was an easy way for the SEs to nix 'em all.

hunderdown

9:49 pm on Mar 12, 2006 (gmt 0)

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moTi, AdWords advertisers absolutely can (and do--a few have posted about it here) block specific sites in the content network. This was a feature added sometime in 2005. You could go to the AdWords area of Google and find more information if you're interested.
 

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