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The Official Weekend Slump Thread

Friday March 10 through Sunday March 12, 2006

     
1:13 am on Mar 11, 2006 (gmt 0)

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Soon as the clock hits five PM all over the states on a Friday, my earnings start to stall.

Fortunately hobby and leisure sites kick in on the weekends to pick up the slack.

So, are there any cultural events, sports games, holy days, sale at Macys, or any other happenings that could affect AdSense earnings this weekend?

Or is it... something else?

Let's keep it civil please! :) Y

1:21 am on Mar 11, 2006 (gmt 0)

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Well, next week has St Patrick's day. I suppose people might start looking for things related to that this weekend.
2:31 am on Mar 11, 2006 (gmt 0)

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Come on martini, you know the answer to this before you posted it.

You're younger than me too and I've been married WAY longer.

How long have you been married that you've forgotten how it works?

Friday is date and party night, everyone heads out after work, school or whatever to dinner, the mall, drinking, shopping, club'n, movies, you name it. Then Saturday's quest for the ultimate PARTY! with kegs in the backyard, pools, hot tubs, midnight moves and THEN serious club'n and drinking until passing out.

Which is why Sunday is always the rebound day when everyone is home sobering up for work on Monday, those lightweights that I used to call and try to drag out yet one more night, it was the weekend, sheesh

Couple of years ago you would never catch me replying to email on a Fri or Sat night, and rarely even on Sunday but sadly, here I am, shoot me.

6:57 am on Mar 11, 2006 (gmt 0)

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Oh no, not again. Is this going to become a regular thing?
7:05 am on Mar 11, 2006 (gmt 0)

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Saturday is generally my weakest day. Things then recover Sunday afternoon and evening. Just hope it's not a repeat of last weekend.
7:05 am on Mar 11, 2006 (gmt 0)

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Weekends since middle January show a new effect.

Lower impressions are partial compensated by higher CTR and EPC.

So there is no more deep Saturday hole.

7:44 am on Mar 11, 2006 (gmt 0)

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So, are there any cultural events, sports games, holy days, sale at Macys, or any other happenings that could affect AdSense earnings this weekend?

I'd be interested to know if sporting events can have a positive effect on AdSense income. This weekend, here in France there is a big rugby match between France and England on Sunday. I wonder if any niche Rugby sites will see an increases in income. Dose anyone have a sports related site that sees an increase in income on the weekends?

9:10 am on Mar 11, 2006 (gmt 0)

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Sports related sites that see a bump in income, that's interesting.
9:29 am on Mar 11, 2006 (gmt 0)

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Sports related sites that see a bump in income, that's interesting.

Don't think it's true? I'm not saying it is as have no idea about sports related sites.

9:33 am on Mar 11, 2006 (gmt 0)

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I'm not doubting it, just stating that's an interesting question.
1:16 pm on Mar 11, 2006 (gmt 0)

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I'm with jetteroheller on this.

I have no idea what's happened to Saturdays and Sundays this year. I used to earn 50~60% of the weekly daily average on weekends, now it's a minimum 90% and quite often my lowest day is a Friday.

Certainly my CTR and eCPM shoots up which seems to be mainly less bot and spider traffic.

4:18 pm on Mar 11, 2006 (gmt 0)

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It's not my traffic. My traffic does not drop over the weekend. It's just my eCPM. And it only started Last weekend and again this weekend. Weekends use to be higher for me than the weekdays. Normal traffic and higher clicks but lower eCPM.

ann

10:11 pm on Mar 12, 2006 (gmt 0)

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yep, weekends are sliding fast---lucky if I make it to forty dollars today :(
10:13 pm on Mar 12, 2006 (gmt 0)

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$40? that's just sad...

I'll be lucky if I make it to $240!

hunderdown

10:24 pm on Mar 12, 2006 (gmt 0)

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Saturday was my worst day this month, but today is making up for it so far.

And I really can't complain about Saturday, because Monday through Friday were great.

Remember in The Graduate, when the guys says to the Dustin Hoffman character, "Plastics"? If I were that guy today, I'd say "AdSense."

10:39 pm on Mar 12, 2006 (gmt 0)

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About sports related sites: I have a college football forum that I started last year on a lark -- mostly to experiment with the forum software.

Traffic last fall averaged 2,000 visits a day during the week. Not bad, from my point of view.

From late Saturday afternoon to Sunday afternoon, I would get 20,000+ hits, with approprite increases in income.

To say the least, it was a complete surprise.

I think people would come home from the games, or turn off the games on tv and then go looking for other people to celebrate with / brag to / comiserate with.

ann

2:11 am on Mar 13, 2006 (gmt 0)

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yep, clicks are a small fraction of what they had been but it seems orders have really picked up so what I am losing in adsense I am making up for it in orders--BUT---I have to actually work for it LOL :)
2:36 am on Mar 13, 2006 (gmt 0)

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Today was my SlumpBuster. Nothing like a little slumpbusting to make you feel normal again. I really like that word. Haven't used it in years, although in an entirely different context. haha
2:45 am on Mar 13, 2006 (gmt 0)

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On some sites, sales/conversions/commissions roll in over the weekend, so it more than makes up for any slack.
2:45 am on Mar 13, 2006 (gmt 0)

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I get those weekend blues too when it comes to traffic. But there are some good things about the weekend:

1. - I can ignore my website altogether (I'm not very good at that, I must be honest.)

2. - I can upgrade my system (patches, updates) without worrying about affecting traffic (which is what I did this weekend.)

3. - I can watch TV... Uh, wait a minute, that's why I have a website in the first place - I hate watching TV.

4. - Weekends make me feel better about traffic on Mondays.

3:12 am on Mar 13, 2006 (gmt 0)

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this weekend has been the best for me so far - friday saturday and sunday put together - i crossed the earnings made in the entire month of FEB ;)

Lets see how the week goes

5:02 am on Mar 13, 2006 (gmt 0)

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So, are there any cultural events, sports games, holy days, sale at Macys, or any other happenings that could affect AdSense earnings this weekend?

Spring break season just kicked in so students and parents of those students may be online less. I think the next 4 weeks or so will be the majority of schools, colleges, etc.. I know Friday March 10th my kids went on spring break and will be off for the next two weeks.

9:17 am on Mar 13, 2006 (gmt 0)

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me too.
Earnings drop seriously over last weekend and this weekend.
Traffic drops in weekends due to my topic selection, but eCPM is very bad!
Looks like it will become a regular basis every week.
9:46 am on Mar 13, 2006 (gmt 0)

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Weekend statistik Friday Saturday Sunday compared to total March statistics:

Impressions: 7.8% below average
Clicks: 1.4% below average
EPC: 3.2% above average

So the weekend had a higher average earning than the rest of March.

Higher EPC and CTR over comensated fewer impressions.

2:42 pm on Mar 13, 2006 (gmt 0)

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My statistics for this weekend were horrible. But in reference to Martini's question:

So, are there any cultural events, sports games, holy days, sale at Macys, or any other happenings that could affect AdSense earnings this weekend?

I think CTR and impressions are greatly affected by such events. More than most people think.

Since CTR and impressions are based on human-clicks, we have to consider where the humans are if they're not sitting in front of a computer! :)

For example:

- this past weekend was VERY warm in the southeastern U.S. and in other parts of the country. The first sign of warmth after winter, creates a lot of time for pruning trees, mowing grass, washing cars, walking on the beach, shooting friends while quail hunting, etc.;

- NCAA Regional basketball tournament championships were going on;

- though baseball isn't overly popular, the World Baseball Classic saw high viewer numbers; The teams outside of the U.S. had even higher viewer ratings.

- the Sopranos season premiere was this weekend and millions of folks live and die with (and on) that show!

- spring break started in lots of areas;

These aren't earth-shattering subjects, but I think the weather and spring break affected this weekend more than anything.

3:09 pm on Mar 13, 2006 (gmt 0)

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Fridays and Saturdays have always been my travel site's weakest days for AdSense, although--interestingly enough--they're often quite strong for affiliate sales. I'm guessing that's because some people do their looking during the week and their decision-making and booking on weekends.

This past weekend was one of my strongest since early to mid-January (when I had more pages running AdSense than I do now), so I can't complain.

3:21 pm on Mar 13, 2006 (gmt 0)

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Anything for the weekends and night time (6pm - 6am) is a bonus. Earnings without work! Why complain?
10:16 pm on Mar 13, 2006 (gmt 0)

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Don't forget that many people prefer to use their FAST internet connections at work Mon-Fri (after business hours too) to do their serious websurfing, vs their SLOWER dialup connections at home in the late evenings and weekends. Saturday is always our slowest and lowest paying. Could it be some advertisers cut back on thier ads on weekends since they are not there to take calls?
This has been our lowest two weeks in almost a year. Traffic and clickthrus are UP about 10% but page eCPM is the pits. CTR is off slightly.
With no significant changes in site or SE rank over the dates, our month-wise page eCPMs look something like this:
Oct $23
Nov $24
Dec $24
Jan $20
Feb $21
Mar $17 (to date)
Could just be a certain high bidder dropped out this month to try Y or something, but it seems to be pretty uniform across all topics on our site. Could it be G reducing smartpay rates so they can satisfy shareholders? This is not the first time this has happened. Last spring had some down months too. Once you get used to that 30% increase in monthly income though it seems drastic when you lose it suddenly (especially when it's right before tax time.:)
10:28 pm on Mar 13, 2006 (gmt 0)

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Fridays and Saturdays have always been my travel site's weakest days for AdSense, although--interestingly enough--they're often quite strong for affiliate sales. I'm guessing that's because some people do their looking during the week and their decision-making and booking on weekends.

As already indicated, that's what I've experienced, and in fact a couple of sites have high bookmark rates for affiliate sites - like 16% to 20%, probably indicating that they most likely intend to shop around and come back.

But in my case, I think a good part of the reason is that visitors either may not be able to surf and shop during the week at their jobs (or home responsibilities in the case of parents), or don't have the time to shop around enough to make choices, since it's 99% consumer goods where customers would normally shop around a lot for styles, selections, comparing prices, etc.

For some people and/or products/niches there's just more time to do buying over the weekend.

10:42 pm on Mar 13, 2006 (gmt 0)

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For some people and/or products/niches there's just more time to do buying over the weekend.

And in my niche (travel), John and Jane may need to discuss what one or other has researched during the week before deciding "Yes, let's book a room at the Hotel Widgetonia" or "OK, let's rent a car instead of buying a railpass."