Forum Moderators: martinibuster
Fortunately hobby and leisure sites kick in on the weekends to pick up the slack.
So, are there any cultural events, sports games, holy days, sale at Macys, or any other happenings that could affect AdSense earnings this weekend?
Or is it... something else?
Let's keep it civil please! :) Y
You're younger than me too and I've been married WAY longer.
How long have you been married that you've forgotten how it works?
Friday is date and party night, everyone heads out after work, school or whatever to dinner, the mall, drinking, shopping, club'n, movies, you name it. Then Saturday's quest for the ultimate PARTY! with kegs in the backyard, pools, hot tubs, midnight moves and THEN serious club'n and drinking until passing out.
Which is why Sunday is always the rebound day when everyone is home sobering up for work on Monday, those lightweights that I used to call and try to drag out yet one more night, it was the weekend, sheesh
Couple of years ago you would never catch me replying to email on a Fri or Sat night, and rarely even on Sunday but sadly, here I am, shoot me.
Lower impressions are partial compensated by higher CTR and EPC.
So there is no more deep Saturday hole.
So, are there any cultural events, sports games, holy days, sale at Macys, or any other happenings that could affect AdSense earnings this weekend?
I'd be interested to know if sporting events can have a positive effect on AdSense income. This weekend, here in France there is a big rugby match between France and England on Sunday. I wonder if any niche Rugby sites will see an increases in income. Dose anyone have a sports related site that sees an increase in income on the weekends?
Sports related sites that see a bump in income, that's interesting.
Don't think it's true? I'm not saying it is as have no idea about sports related sites.
I have no idea what's happened to Saturdays and Sundays this year. I used to earn 50~60% of the weekly daily average on weekends, now it's a minimum 90% and quite often my lowest day is a Friday.
Certainly my CTR and eCPM shoots up which seems to be mainly less bot and spider traffic.
I'll be lucky if I make it to $240!
And I really can't complain about Saturday, because Monday through Friday were great.
Remember in The Graduate, when the guys says to the Dustin Hoffman character, "Plastics"? If I were that guy today, I'd say "AdSense."
Traffic last fall averaged 2,000 visits a day during the week. Not bad, from my point of view.
From late Saturday afternoon to Sunday afternoon, I would get 20,000+ hits, with approprite increases in income.
To say the least, it was a complete surprise.
I think people would come home from the games, or turn off the games on tv and then go looking for other people to celebrate with / brag to / comiserate with.
1. - I can ignore my website altogether (I'm not very good at that, I must be honest.)
2. - I can upgrade my system (patches, updates) without worrying about affecting traffic (which is what I did this weekend.)
3. - I can watch TV... Uh, wait a minute, that's why I have a website in the first place - I hate watching TV.
4. - Weekends make me feel better about traffic on Mondays.
Lets see how the week goes
So, are there any cultural events, sports games, holy days, sale at Macys, or any other happenings that could affect AdSense earnings this weekend?
Spring break season just kicked in so students and parents of those students may be online less. I think the next 4 weeks or so will be the majority of schools, colleges, etc.. I know Friday March 10th my kids went on spring break and will be off for the next two weeks.
Impressions: 7.8% below average
Clicks: 1.4% below average
EPC: 3.2% above average
So the weekend had a higher average earning than the rest of March.
Higher EPC and CTR over comensated fewer impressions.
So, are there any cultural events, sports games, holy days, sale at Macys, or any other happenings that could affect AdSense earnings this weekend?
I think CTR and impressions are greatly affected by such events. More than most people think.
Since CTR and impressions are based on human-clicks, we have to consider where the humans are if they're not sitting in front of a computer! :)
For example:
- this past weekend was VERY warm in the southeastern U.S. and in other parts of the country. The first sign of warmth after winter, creates a lot of time for pruning trees, mowing grass, washing cars, walking on the beach, shooting friends while quail hunting, etc.;
- NCAA Regional basketball tournament championships were going on;
- though baseball isn't overly popular, the World Baseball Classic saw high viewer numbers; The teams outside of the U.S. had even higher viewer ratings.
- the Sopranos season premiere was this weekend and millions of folks live and die with (and on) that show!
- spring break started in lots of areas;
These aren't earth-shattering subjects, but I think the weather and spring break affected this weekend more than anything.
This past weekend was one of my strongest since early to mid-January (when I had more pages running AdSense than I do now), so I can't complain.
Fridays and Saturdays have always been my travel site's weakest days for AdSense, although--interestingly enough--they're often quite strong for affiliate sales. I'm guessing that's because some people do their looking during the week and their decision-making and booking on weekends.
But in my case, I think a good part of the reason is that visitors either may not be able to surf and shop during the week at their jobs (or home responsibilities in the case of parents), or don't have the time to shop around enough to make choices, since it's 99% consumer goods where customers would normally shop around a lot for styles, selections, comparing prices, etc.
For some people and/or products/niches there's just more time to do buying over the weekend.
For some people and/or products/niches there's just more time to do buying over the weekend.
And in my niche (travel), John and Jane may need to discuss what one or other has researched during the week before deciding "Yes, let's book a room at the Hotel Widgetonia" or "OK, let's rent a car instead of buying a railpass."
