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Non English site = Very Low CTR?



4:07 pm on Mar 9, 2006 (gmt 0)

5+ Year Member

Hi everyone,

I have a non-English website. Getting about 1000 page impressions a day. But my page ctr is very low, I have placed google ads on my pages with the usual strategies we see on every adsense forum but I am still getting very few clicks. My site is new and mostly I advertised it by recommending it on several forums.

Google hasn't indexed my pages and most of my visitors are from the forums. Can this be a reason I am getting very low CTR's? I also don't always have relevant ads really, is this a matter of time or am I cursed or smt? :)


4:21 pm on Mar 9, 2006 (gmt 0)

10+ Year Member

I can tell you that it's definitely a mix (or better the sum) of several factors:

1) language. I have a site in English and a parallel one in German and the CTR of the German page is about 1/3rd of the English one. I just began accepting that English sites probably perform best (my experience, would be grateful to hear from others about comparing CTRs in different languages)

2) bad targeting always certainly leads to bad CTR. Try to tweak your page content to make the ads more targeted.


4:24 pm on Mar 9, 2006 (gmt 0)

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

CTR of the German page is about 1/3rd of the English one

For luck, this is not general true.

Most of my German sites perform better than the English.


5:29 pm on Mar 9, 2006 (gmt 0)

5+ Year Member

My site has got dynamically created quizzes on different topics. I expect each quiz to have its relevant ads but usually the ads are irrelevant. Any suggestions what should I do to improve my CTR on my quiz / test site?


9:48 pm on Mar 9, 2006 (gmt 0)

5+ Year Member

Guys, can anyone help me with this?


2:19 pm on Mar 12, 2006 (gmt 0)

5+ Year Member

no, but non english=low cpc


4:39 pm on Mar 12, 2006 (gmt 0)

The language you are using (you didn't say what it is) probably has a very low inventory of relevant ads. There's not much that you can do about this except perhaps translate your site into another language.

I'm experimenting with Spanish now myself but no results are in yet. I expect success with it because the products do well in the Hispanic market, I'm still working on getting the traffic though.


7:51 pm on Mar 12, 2006 (gmt 0)

5+ Year Member

Most of my sites are in non-english and with only a few houndred PI a day - but the CTR are fine.

On the other hand it seems like the PPC varies a lot from one country to another on specific searchs. Guess the competition is harder in the US, driving the PPC upwards. That's why I've made a site for the US-market just newly. Because my native tongue is only for the rare and odd, my next major site will surely be in (broken) english as well.

Oder villeicht sehr slechtes deutch :-)


9:57 pm on Mar 12, 2006 (gmt 0)

5+ Year Member

I run a few danish sites and my ctr are above 20% - I guess thats pretty good :-)


10:42 pm on Mar 12, 2006 (gmt 0)

5+ Year Member

I keep getting totally irrelevant ads. E.g. I have quiz about "Love" and in the page there are sentences like "keeping your lover warm" etc...

The ads are of refrigator sellers... I'm not joking. My CTR is about % 0.7 I have about 4000 page impressions a day.


10:43 pm on Mar 12, 2006 (gmt 0)

5+ Year Member

I guess I have to make my site in English... This is the best way out of this

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