How to Optimize content for AdSense?

Is there a need to optimize for content anyway?

[Ricky_G]

Hello Guys

How to optimize website content for AdSense for maximum payouts?

- meta tags?
- Title Text?
- headings?
- Content?
- keyword Density?

And do you really care to optimize it for AdSense while you are compiling content for your website.

how you optimize your web content for more AdSense payouts.

Thanks

[Thez]

This is all covered in the AdSense FAQ. I suggest read it there.

What you are talking about is getting targeted ads. This does not mean your ads will be optimized for best revenue, for that you need to test with different ad units, colours and placement until you get the best CTR.

[trillianjedi]

You can tell mediabot which areas of the page you want it to concentrate on for the purpose of contextual keywords.

TJ

[Ricky_G]

You can tell mediabot which areas of the page you want it to concentrate on for the purpose of contextual keywords.

How? Kindly share :)

[trillianjedi]

It's all in the official AdSense FAQ:-

[google.com...]

There's a lot of useful info in there - you should read all of it ;)

[berto]

WARNING: Section targeting is iffy at best, often useless, perversely misdirecting at worst, especially when attempting to influence link units.

Focus mainly on page content. Judicious tweaking of meta tags also helps.

DISCLAIMER: Your Mileage May Vary.

[jfodale]

My mileage has definitely varied. I was getting fairly relevant ads without section targetting, but still sometimes off target, so I decided to test section targetting on one of my interior pages. All I did was section target the "title-navigation-breadcrumb" area - the ads became spot-on relevant within a few days.

[annej]

Make each page clearly about something. Pages that cover too many topics don't do as well.

[G_Smitty]

I normally have good results with section targeting; However, after this weekend I might have to re-evaluate.

[ronburk]

How to optimize website content for AdSense for maximum payouts?

1. Make list of search terms that I have already or can create content for.
   
2. Use Overture bid tool and AdWords estimator to make educated guesses about which search terms pay best. (E.g., if AdWords says search term A will cost me $1.00/click to stay on top, while B will cost me $5.00/click to stay on top, I'll prefer B, even though I know that doesn't necessarily mean people really are paying $5.00/click).
   
3. Use Google to locate competing pages that a) rank high for a given term and b) display AdWords ads.
   
4. Visit those pages multiple times over 1 week to create list of all advertisers that appear to be targetting the high-paying keywords. If it's a high-paying area with savvy advertisers, they may be turning their ads off and on at different times of day and different days of the week.
   
5. Go study the websites and products of these high-paying advertisers to identify characteristics of persons likely to buy this products. What age are they? How much money do they have? What other things are they likely to buy? Exactly why would they buy this product? What sorts of things are likely to trigger them to make the buying decision?
   
6. Create/update/optimize content that is designed to a) rank for the high-paying search term and b) attract people most likely to be interested in buying one or more of the products being advertised for that search term. If you can't really guarantee the traffic will be qualified to buy the products, try taking AdSense off the landing page and putting in a "house ad" or hotlink that further qualifies the traffic and takes them to the "real" content with the AdSense ads. Sometimes, it's better that way (e.g., you're able to get traffic for "Widgets" and then sort them into "Red Widget" buyers, "Blue Widget" buyers, and "Green Widget" buyers before ever showing them an AdSense ad.)
   
7. Watch SmartPricing reward content that delivers traffic that is highly qualified for the products being advertised.
   

Sometimes, step 5 will identify an upcoming product with a name (e.g., "Snargle Widget") that is completely uncompetitive. That's a free payday. There's nothing like being ranked #1 for a new product name on the day it ships and starts being heavily advertised. It's as though some nice stranger has started to buy TV/radio/print advertising just to drive traffic to your website. And in fact, they have!

Is there a need to optimize for content anyway?

Heck no. Please don't! Smart Pricing is a zero-sum game, so the more people who think they shouldn't have to think about their advertisers when making content, the better life is for the rest of us :-)

[berto]

Several things to keep in mind about section targeting:

--Section targeting tags serve to "emphasize" or "downplay". They are hints only, and guarantee nothing.

--The more sentences and paragraphs you can enclose within the section targeting start and end tags, the better. Attempting to section target just words or phrases will often gain you nothing.

--Overuse of section targeting (many, many uses of section targeting tags in proportion to page content) might be bad for you.