Forum Moderators: martinibuster
Is this THE formula?
First, definitions:
Fresh content: Content pertinent to the topic of your website updated daily, if not more. Uses keywords pertaining to your topic, and links to "big name" websites.
Traffic: The amount of unique visitors to your website plus the number of pages they requset; hence, a website with 1,000 visitors requesting an average of 10 pages each has more traffic than the same website with 1,000 visitors but only requseting 2 pages. This would be reflected in Page Impressions in your AdSense reports.
Earnings: The revenue AdSense pays you; it is a function of the click-thru rate X CPM.
So in other words, if you have fresh, pertinent content, and traffic that generates lots of page impressions, then Google will send you higher paying ads, so that your CPM and by extension, Earnings go up?
My own preference is for "evergreen" content. Because it has a much longer shelf life (especially if it's updated when necessary), it attracts more visitors over time and ultimately produces greater income than "fresh" but perishable content does.
Of course, if you have a news-oriented site, fresh is good. The downside is that your site may rely heavily on repeat visitors who aren't researching ways to spend their money, and those visitors may not be inclined to click on ads and convert for advertisers. Still, there are obvious exceptions, such as tech sites or product-review sites that people visit to learn about things they might like to buy.
My own preference is for "evergreen" content. Because it has a much longer shelf life (especially if it's updated when necessary), it attracts more visitors over time and ultimately produces greater income than "fresh" but perishable content does.
That's a very good point. My website is related to a prescription drug, and I have content this is both "breaking news" as well as static, but relevant.
I've just seen my earnings take a HUGE plunge - I'm getting about 5 percent of the previous high in the last month every day now - and I'm very concerned why!
Think about it like this, if you have a 10% click through rate, but only get 10 visitors a day, you'll be lucky to get one click. Get 1000 visitors a day and maintain the same click through rate and... bingo.
I have been involved with adsense for about a year and my CTR has been generally the same, but my visitors have increased significantly. Of course "smart pricing" can kill you in the end too.
All I can say is build content and get legitimate traffic. Set up links with related web sites, optimize your pages, and do some PPC campaigns. Don't put all your eggs in one basket because the day Yahoo or MSN restructures their algorithms, you could be S.O.L.
Adsense is not a "get rich quick scheme". You need to be in it for the long haul to make it work.
Adsense is not a "get rich quick scheme". You need to be in it for the long haul to make it work.
Adsense is what you make of it. I'm not saying that every site will profit; however, many have gotten rich very quickly. I am very glad I put all of my eggs in one basket over two years ago. Their gold now.
I can't spell that out here!
Some of this is due to increased traffic.
Some due to changing ad positions to suit heatmap.
But traffic continues to increase year after year. Updating regularly is not needed if your content has intrinsic value now and in the future. Of course it helps that in my case its simply not available anywhere else on the web or in books.
a site can only be truley successful if it is actually captivating and/or supplies some timely and helpful information
Content is useless.
GOOD content is invaluable and should be found knowhere else.
Good content succeeds regardless of search engines, algos etc. Because people like it, link to it and advertisers want your targeted traffic...
i.e. you have a site about Widget B, another site is about Widget A. You will probably get traffic that is lookiig for info about Widget A, and the other site will get traffic looking for Widget B (your site). If you are linked together, chances are people will find your site easier and/or go straight there from the other, rather than going back to a SE to start over.
