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Header, Footer, Body - Section Targeting

Where does adsense look for the content

         

gradoj

3:19 pm on Feb 21, 2006 (gmt 0)

10+ Year Member




I'm a little confused on how/where adsense looks for keywords and content.

If I have a website in php which includes the same header(adsense banner here) and footer on every page with a dynamic body in the middle where does google adsense get the content?

The reason I'm asking - Mediapartners-google has been visiting my site on a nightly basis but only looking at 4-6 dynamic pages. These pages then seem to have appropriate ads. The other dynamic pages have garbage advertisements. At this rate with thousands of combinations of dynamic pages I won't have valid adds on all my pages for years.

Would it make sense to have a descriptive keyword rich paragraph in my header and then tell adsense to ignore the main body? The main body can have misleading keywords which I think will throw off the bot about the content of my page.

gradoj

6:42 pm on Feb 21, 2006 (gmt 0)

10+ Year Member



No comments? I thought this was a valid question.

niels

9:06 pm on Feb 21, 2006 (gmt 0)

10+ Year Member



You could experiment with section targeting, which is 2 small lines of code you place in/on your page to emphasize or de-emphasize content.

All info you need is in the adsense FAQ:
[google.com...]

gradoj

9:15 pm on Feb 21, 2006 (gmt 0)

10+ Year Member



Thanks. I have have done the targetting. That is part of what got me watching googlebot.

bumpski

10:37 pm on Feb 21, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just removed a (weight=ignore) section:

<!-- google_ad_section_start(weight=ignore) -->

and found it seemed to be doing exactly the opposite of what it was intended to do. It seemed to have been acting like a "section start" not a "section ignore". I'm not sure Google has fully documented this feature and would love to seem some sample pages with multiple "sections" coded that people are confident work well, especially "ignore" sections. Please sticky me with samples of pages where you think section targeting works well, Thanks.

It would be great if Google had some samples, but I haven't found them yet.
<!-- google_ad_section_end -->

When I first joined Adsense in 2003, all you had to do was visit your own web pages with a browser and the media-bot would start crawling! It still may help to make sure all your pages simply get "hits" from real browsers.

Be forwarned that URLS with trailing "?otherstuff" strings are considered unique.

For example Adwords suggests using "?tracking-code":
[adwords.google.com...]
to track your Adwords ads conversions. The problem with this? The tracking code actually throws off Adsense ad relevance for a while until the bot visits again!

(You know it's pretty neat when you have to go to your own website as a reference to remember all this stuff!)

gradoj

12:04 am on Feb 22, 2006 (gmt 0)

10+ Year Member



Maybe that is my question.

I am pretty new to all this. My url's look like:

[?.com...]

The user can change categories and add new items to a category. So you are saying every one of these pages is treated as unique by google.

If google only looks at 4-6 pages a day - how will I ever get valid ads on all my pages? There are thousands and more being added everyday.

I am missing something here? Or is my webpage just not setup properly for adsense?

kidd

12:24 am on Feb 22, 2006 (gmt 0)

10+ Year Member



Hello:

I too have dynamic pages, the ones that get builded based on the parameters sent, like: index.cgi?section=news

At first my ads where horrible, they didn't show anything related to the real content of the page. So I started reading around and found about section targeting, I added some code here and some code there, and voilá, beautiful ads that go very well with the content of the page.

The FAQS say that you have to add at least one paragraph on the targeted section, and that is right, I usually add the title and the main description of the page.

Just my two cents

bumpski

12:25 pm on Feb 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One thing I have noticed about Adsense. It seems to identify a theme for a given website. Once it has this theme the ads on any given page will at least tend to conform to this theme.

For fully targeted ads it seems the requirements are that the page must be in the Google index and must not be "URL only" and of course the Adsense Media bot must have crawled the page as well.

I would be surprised if the Adsense media bot does not pick up it's pace on your site.

But I must say these days it doesn't visit my site(s) that frequently either.

When you see the size of the Adsense team you can understand why Google has only one or two servers for the Media Bot. The team couldn't keep up with many more. All that public funding and such a little staff, executive pay must be excellent.
Adsense Team photo
[adsense.blogspot.com...]