Welcome to WebmasterWorld Guest from 107.21.163.40

Forum Moderators: incrediBILL & martinibuster

Message Too Old, No Replies

Text that Surrounds Ads: When do they Violate the TOS?

     
11:03 pm on Feb 17, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 1, 2006
posts:97
votes: 0


Hi Guys

I was reading the program policies and was confused about this particular one:


Labeling Ads
Publishers may not label the ads with text other than "sponsored links" or "advertisements." This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.

I'm confused about the part that says
"Any text directly above our ads that could be confused..."

This is the place where I have placed the ad.


Product Title (it is a link to a detailed info page)
Product Image
Product Description
Google Ad

The text directly above the Google Ad is the product description. I've seen 100 sites that do that. So am I not supposed to place the ad there as ppl might get confused thinking that the ad is part of the product description.

I'm not very clear about that policy. I mean the way I interpret it might not be correct.

Also most importantly, if I am violating that policy because I interpreted it wrongly, will Google give me any warning asking me to remove the ads from that location OR will they directly terminate my adsense account for violating one of their Program Policies.

Thanks for your advices
--Sarah

11:29 pm on Feb 17, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 1, 2004
posts:1987
votes: 0


Obviously there has to be text on the page other than the ad. IMHO, what they are referring to is that you are not supposed to put any type of lead-in that refers to the ads above the ads (or on the sides either).

So, as long as your product description does not include the idea... 'and to find more information click on the ads below' then you should be ok..

Then again I may have no idea what I'm talking about.

11:39 pm on Feb 17, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 10, 2004
posts:2076
votes: 0


They are looking for direct incitement to click on the ads. Text such as "Click on the Google ads below" and suchlike are forbidden by the TOS - what you are proposing seems fair enough.

As to warnings - who knows. Don't count on it.

Having said that, it's fair to say that Google will try to work with genuine publishers to resolve any difficulties. If you are simply there to scam the system they will boot you out without blinking.

What you are doing sounds OK - if you are still uncertain drop adsense support an email for clarification.

11:54 pm on Feb 17, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 1, 2006
posts:97
votes: 0


Thanks guys. Appreciate your responses.
12:11 am on Feb 18, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 4, 2003
posts:1161
votes: 0


saraah -

Feel free to sticky mail me your URL if you'd like me to check your specific case for policy compliance.

Just to clarify, the 'Inciting' policy also pertains to indirect encouragement to click on ads. Basically, if the text surrounding your ads could influence a user to click on them -- whether it says, "Click on these" or "Here are some other great resources" -- it is probably a violation of program policies.

The intent is that clicks provoked by natural user interest are more valuable to advertisers. Protecting advertiser interests is important to the long-term success of the AdSense program.

-ASA

8:04 am on Feb 18, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 1, 2006
posts:97
votes: 0


Hey ASA

Thanks for offering to look into my site. Really appreciate it. I have sent you a sticky mail with my website URL.

Thanks
--Sarah

6:00 am on Feb 19, 2006 (gmt 0)

New User

10+ Year Member

joined:Feb 13, 2006
posts:9
votes: 0


I currently run AdSense text link ads on my site, and since we have a Google informer among us... Is something like "We are not responsible for what is automatically displayed above" fine to put below the ad?

I've always had one under mine simply because, at times, some of my users get confused with some of the image ads that are rotated in that area from other affiliates.

1:36 am on Feb 23, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Sept 22, 2005
posts:168
votes: 0


How about text above such as "Related Links" "External Links" or "Useful Links" are those permitted?
2:12 am on Feb 23, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 6, 2002
posts:4768
votes: 0


Guys, it's not complicated. NO.
2:19 am on Feb 23, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 6, 2005
posts:2752
votes: 17


I currently run AdSense text link ads on my site, and since we have a Google informer among us... Is something like "We are not responsible for what is automatically displayed above" fine to put below the ad?

I don't understand the point of placing that on your page.

First, since you willingly posted the AdSense code on your site and expected ads to appear, you are responsible.

Second, if I visited your site and saw that statement, I would be inclined to conclude the ads you are not responsible for are something I should avoid.

FarmBoy

2:21 am on Feb 23, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 6, 2005
posts:2752
votes: 17


How about text above such as "Related Links" "External Links" or "Useful Links" are those permitted?

I think ASA clearly answered that when he/she wrote:


Basically, if the text surrounding your ads could influence a user to click on them -- whether it says, "Click on these" or "Here are some other great resources" -- it is probably a violation of program policies.

FarmBoy

3:33 am on Feb 23, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 1, 2006
posts:97
votes: 0


Hey digic to answer your question - I'm quoting From Adsense Policies

Labeling Ads

Publishers may not label the ads with text other than "sponsored links" or "advertisements." This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.

Hope it helps
--Sarah

8:04 pm on Feb 23, 2006 (gmt 0)

New User

10+ Year Member

joined:Feb 13, 2006
posts:9
votes: 0


I don't understand the point of placing that on your page.

The thing is, my top banner is rotated with a few other different companies (FastClick, Casale). And every now and then something like one of those "You've Won Something!" ads will appear. Now, most of my website visitors aren't exactly the smartest bunch, and in the past some people have actually thought I was responsible for these "winnings".

I've had many emails in the past regarding the advertisements shown on my site simply because visitors couldn't distinguish them from content and advertisements. And this isn't because of my site design; it's basically because they, well, have insufficient common sense.

So, I placed that line of text below the ad space, and since then, CTR's haven't really dropped, but the ignorant emailings have.