Forum Moderators: martinibuster
My lowest clicks -20%
My lowest CTR -25.5%
My earnings +5.4%
The above are based on the averages from 1st Jan - 9th Feb 2006.
As you can see fortunately my EPC has increased therefore I still had a good day, if it hadn't increased it would easily have been my worst earnings day of the year except Jan 1st and 2nd, however it's curiously co-incidental that it should happen on the 9th.
I'm not reading anything into this at the moment, for newer members I am applying 21_blue's Golden Gate analysis:
[webmasterworld.com...]
Did anyone else see similar?
Incidentally I'm seeing no movement in my SERPs.
Please, no "Don't read too much into posts", I'm not doing, I'm on the ball with my analysis and like a little boy like to stand there and compare...notes:-))
Are you comparing figures for yesterday to the average for the previous month?
[edited by: Moglex at 12:18 pm (utc) on Feb. 10, 2006]
Impressions: normal to good range for Thursday
CTR: 12.6% below average from Febraury
CPM: 17.7% below average from February
Are you comparing figures for yesterday to the average for the previous month?
Read the post:
The above are based on the averages from 1st Jan - 9th Feb 2006.
It is probably coincidental (I think), but the drop seems to coincide with the MASSIVE sell-off in Google's stock after their earnings announcement didn't meet Wall Street's expectations...
The "conspiracy therory" that I've been kicking around is that some savvy "techie" surfers (the vast majority of visitors to my site)... KNOWING that Google is vulnerable to poor stock performance and dependent upon people clicking on advertisements to generate revenues... are PURPOSEFULLY avoiding clicking on Google AdSense ads out of spite...
There are a LOT of people that HATE Google "just because" they are successful. Some people just cannot stand seeing others being successful... especially when they are UNsuccessful, themselves. So they strike-out and try to topple & destroy what they are envious of... been this way throughout history....
I don't think this is too far-fetched of a notion, as many of us publisher purposefully avoid clicking on ALL Google ads (not just one's located on our own sites), just to avoid accidentally clicking on an ad that's on your own site - Don't want to form a habit, then absent-mindedly click on an ad in violation of AdSense TOS...
Anyway... all it would take is a small percentage (say, 5% or so) of surfers to stop clicking on Google ads... and the corresponding decline of revenue generation would be devastating to Google... (not to mention declining revenues for publishers & advertisers too)
I hope this is just one of those things that my site is going through... most likely the click through rate will return to my "normal" 20%...
Nothing to sound an alarm, but some stability would be a welcomed change.
Historically, and due to fluctuations in earnings, I have been setting short term target minimums to previous months' peaks which has worked fine growing in small increments, lately the fluctuations are more frequent and less predictable.
Are you comparing figures for yesterday to the average for the previous month?Read the post:
You talk about "start of my best-ever earnings with Adsense", which was a month ago, and then give averages for a different but inclusive period.
You also don't make it 100% clear whether your "best ever earnings" were the earnings for a particular day, or for the average of all the days over the last month, or for some other average, such as the one quoted.
When you talk in vague terms it's easy for people to think they understand what you're saying, but they can actually take the wrong meaning.
Yesterday was a disaster
There was an hour, with EPC 75% below average
and CTR 40% below average giving the lowest CPM for an day time hour since ages.
I've learned to take the less profitable days with a pinch of salt, and look instead at the monthly picture as a measure of how things are going.
I say smile on the good days and the bad days! There again, I'm still a newbie as I only joined the programme last June.
I believe a lot of factors can be coming into play (as usual)... Seems to me that I may be just entering a seasonal downturn in traffic... until spring thaw...
Once again... everyone's sites are different... UNLESS there is one MAJOR trend developing...
But when things go quite so drasically "splat" it is hard not to panic :(
Sorry, your post is rather confused.
If you do not comprehend it then do not post an ill-thought out response.
I took OptiRex original posting as: OptiRex noting the ending of a "strong" string of earnings for the past month... and the start of a period of declining/lower earnings for his site...
It would seem that some do understand it:-)
Heck, I hope it's not going to be a period of declining earnings, I was just getting used to this new level.
If you do not comprehend it then do not post an ill-thought out response.
Which would seem the sensible thing to do for an ambiguous post.
It would seem that some do understand it:-)Or, think they do.
It's not clear to me how anyone can take: one day with "My earnings +5.4%" as "the start of a period of declining/lower earnings"
it's curiously co-incidental that it should happen on the 9th
Sorry if I'm slow on the uptake, but have I missed something, here? What is "curiously co-incidental" about the 9th?
What is "curiously co-incidental" about the 9th?
The start of the strong run was Monday 9th January.
The start of the strong run was Monday 9th January.
It's Synchronicity [en.wikipedia.org]
Good link.
Thanks.
The fact is, the day before yestarday was my best day ever: the "better-than-the-average" day was indeed disappointing after the "super" day.
A good part of all this is in our heads :-)
I'm a little surprised by this because my affiliate bookings have been breaking records since the first of the year (and indeed, they seem to be getting stronger by the week). Maybe ad targeting has something to do with it: I got so tired of seeing wildly off-topic ads on my home page that I finally pulled the ads from the pages in my root directory a few days ago.
It's also possible that the Super Bowl and Olympics are softening demand in February, although it's hard to see why that would happen with CPC ads. Who knows--it's the winter-vacation season, so maybe a lot of advertisers are off skiing or taking cruises in the Caribbean!
Addendum: February 9th wasn't anything special (either up or down) for my site. It was a bit below the average for February, but it was still stronger than three other days this month.
[edited by: europeforvisitors at 4:09 pm (utc) on Feb. 10, 2006]
I also had a huge January (eCPM wise), but all of Feb has been lower with CTR roughly the same.
Many factors come into play such as traffic, ad budgets, seasonal industry trends, etc. and this is the exact same time last year my traffic and earnings soared and should be very strong for the next couple of months. Been monitoring site traffic for 8 years now and it's definitely a seasonal thing for me where there are upsurges for a few months.
I don't really consider a few days or even a week the beginning or end of a trend as small speed bumps happen.
Currently I'm back to last years highs, broke my all-time high this week, almost touching the UPS club but never quite hitting it for a single month.
Sigh.
