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February earnings down

High January followed by Low February

     
7:34 pm on Feb 3, 2006 (gmt 0)

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Hi All,

After a great performance in January 2006, Google Adsense is giving a very low payout per day since February 1. What I earned between February 1-3, I earned in each single day in January.

Is anybode else experiencing the same?

I hope things improve. Well there are only 28 days in February though.

Cheers.

7:47 pm on Feb 3, 2006 (gmt 0)

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I wouldn't dare concluding anything from just three days. Start worrying after 15.
7:49 pm on Feb 3, 2006 (gmt 0)

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Here too..... weird, but getting used to the same ups and downs as always :o)
8:10 pm on Feb 3, 2006 (gmt 0)

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me too
8:46 pm on Feb 3, 2006 (gmt 0)

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Here to. EPC fallen, so earnings little bit lower.

Was February 2005 the same.
As a counter action, I started with several optimziations of my sites last February.

But this year, I can only ad new content.

8:48 pm on Feb 3, 2006 (gmt 0)

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I think Google move their money bucket around from site to site every month and there isn't enough for everyone.

Sounds very simple and basic but i can't think what else it would be...i had a terrible january but from the 1st of this month (OK only three days) earnings have doubled and i have made no changes to my sites nor are my sites influenced by seasonal changes.

Seems to be the algorhythm they apply to your site at the end of the month.

8:56 pm on Feb 3, 2006 (gmt 0)

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I have now disabled:

Themed ad units

This is the only thing I changed between Jan and Feb. Hope things improve now.

9:10 pm on Feb 3, 2006 (gmt 0)

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Varys rapidly from day to day by around 100%, I dont worry about it as the trend is upward.
9:13 pm on Feb 3, 2006 (gmt 0)

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We're only 2.5 days into the month and you're already sweating? These are probably micro ups and downs, and not worth the worry.

Give it 2-3 weeks.

9:16 pm on Feb 3, 2006 (gmt 0)

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Im Getting the Same

Also i have Yahoo as one of the adds seems a bit strange to me

9:20 pm on Feb 3, 2006 (gmt 0)

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Sounds very simple and basic but i can't think what else it would be

Try:

1) Quality of ad targeting, which can vary;
2) Advertisers' bids, which can vary;
3))Smart pricing, which can change;
4) Time of month, which can affect timing of advertising expenditures;
4) Seasonal factors;
5) Changes in Google's antifraud measures (e.g., which clicks get thrown out and which are kept);
6) The presence or absence of site-targeted CPM ads;
7) Changes in search referrals or traffic patterns, which can affect the quality of your audience for any given page;
8) Changes in the compensation formula (such as sliding scales, preferential treatment for certain types of content, or whatever else Google may think is appropriate);
9) Other factors that I haven't thought of, but which probably come into play.

11:19 pm on Feb 3, 2006 (gmt 0)

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Just the opposite here. January saw relatively low CTR and average EPC. Feb. so far is higher on both. Proving that some do better while others do worse if you look at a small timeframe.
11:29 pm on Feb 3, 2006 (gmt 0)

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Mine are lower as well. I was getting accustom to $200+ a day earnings, so far the eCPM is down 5,6 cents from the decent earning days.
1:34 am on Feb 4, 2006 (gmt 0)

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Just the opposite. Jan. was good 'til Big Daddy rolled out. Then it went down to 1/2 revenue. Now its slowly climbing as of Feb 1. Past 3 days have been good. Still below our peak numbers though, traffic and revenue, but CPM is nearly double what it was in our lowest weeks of January.

Seems too wild a swing to just say its advertisers.

1:54 am on Feb 4, 2006 (gmt 0)

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so far so good, had some weakness during the holidays but things are comming back to normal (knock on wood)
6:08 am on Feb 4, 2006 (gmt 0)

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January was actually a record on revenue, but very disappointing on EPC. February so far is much better. But you'll go mad if you read any few days as a trend.

I graph results over 2 week periods for the last 6 months, this gives me real information, e.g. in Jan I could see clicks and visits taking a leap in the right direction, but earnings struggling to show a visible upturn.

Even with 100's of clicks a day, you will see see some sharp changes between days, when you are getting an avarage of say 50 clicks a day the randomness is going to be proportionately much more.

6:11 am on Feb 4, 2006 (gmt 0)

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sucks so far. I like the money bucket theory
6:38 am on Feb 4, 2006 (gmt 0)

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Sucks hard so far, Jan was average so March better be stellar.
6:56 am on Feb 4, 2006 (gmt 0)

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Except for the fact that I made a minor layout change a few days ago that caused my CTR to drop by 1/3 (oops), since fixed, nothing is different for me.
8:39 am on Feb 4, 2006 (gmt 0)

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Gradually dropping ecpm and earnings for the past 3 weeks. It's the same for my 3 sites about different topics. Earnings are now 50% of the average january day. Hope I have reached the bottom now...
9:30 am on Feb 4, 2006 (gmt 0)

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Google move their money bucket around

Two can play that game:
They move money I control inventory and amount of impressions given to them, here's what I do:
a) Keep eye sharply on eCPM and not earnings for long term gains
b) Switched some of the low eCPM inventory to other networks.
b) Removed a high impressions 728 x 15 low ctr low eCPM adlinks channel.

In effect I am restricting Google to the pages that perform best with Google, they are now getting 50% less inventory and earnings are down by only 20%, when earnings rise again with half inventory to full level, I do nothing, until the decline in earnings cycle start again, then I start raising the inventory to compensate, but with higher eCPM this time, once in full inventory and full earnings I let it sail, if eCPM drops I repeat by lowering inventory ..

It is very similar to sailing against the wind, controlling the size of your sail, and going in a zigzag pattern.

1:58 pm on Feb 4, 2006 (gmt 0)

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For me February Earnings are little better than January... I am happy for now.
3:13 pm on Feb 4, 2006 (gmt 0)

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Surprisingly my earnings are still holding at January levels and especially so when I expected a big drop this week. Why?

1. Chinese New Year and Spring Holiday

2. Huge international niche trade fair in India

3. Huge international niche trade fair in USA

The only rationale I have for this is that possibly my sites are now so well-known by Joe Public surfer as well as the trade, that a drop-off in trade visitors is hardly noticeable.

11:26 pm on Feb 4, 2006 (gmt 0)

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So far Feb. is bad.... verryy bad.
12:11 am on Feb 5, 2006 (gmt 0)

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I can't complain as my earnings have been climbing ever since the new year and Feb has been the pinnacle so far this year. Probably moving up in WebRank to 7 on Yahoo and MSN finally restoring my <ahem> rightful place at their top has a lot to do with it.

Would like to sit and compare shoe size but I have to go count my money now...

1:54 am on Feb 5, 2006 (gmt 0)

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I removed the AdSense ads from several sections of my site at the end of January for testing purposes, so it's hard to compare January and February with any degree of precision. I haven't noticed any surprises, though. So far, eCPM this month is within 4% of January's.
2:38 am on Feb 5, 2006 (gmt 0)

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Perhaps the superbowl has something to do with it.. Everyone might be checking football stats before they place their bets, Running to the local store to stock up on chips and beer etc.

If the superbowl is having any effect, it will probably last till all the monday morning quartebacking is over. (Unless Janet manages to slip something past the tape delay)

I'm seeing a slight decline. However, I had some training in the Deming method and control limits. Without getting into all the statistical stuff, the idea is that you establish the standard deviation and set upper and lower control limits depending on the confidence you want. (or something like that, I forget most of it because statistics is for people a whole lot smarter than me). Anyway, you are supposed to ignore any ups or downs as long as things are still within the upper and lower control limits of the process.

The truth of the matter is that the theory really works in practice. You end up only reacting, or even analyzing, when there really is something out of bounds. If you wanted to do some research on it look up "Deming" and/or "Statistical Process control"

A simpler trick is to simply do a moving average, perhaps about a 7 day moving average and/or a 30 day moving average. The advantage of a moving average is that it will smooth things out a bit and give you a truer picture. If you want to do it and you have Excel, you create a graph of your clicks or $$, then go into the chart menu and add a trendline. Regression will show you the overall trend but the moving average will show you a smoothed line.

chris

cg

9:59 am on Feb 5, 2006 (gmt 0)

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not to me!

I got a cool $240 on Feb 1 and $236 on Feb 2 nd.

well! we can see more!
pockan

3:19 pm on Feb 5, 2006 (gmt 0)

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I got a cool $240 on Feb 1 and $236 on Feb 2 nd.

So what? The question is how February earnings compare to January earnings.

My own opinion is that the question would make more sense if asked at the end of February, not at the beginning.

RS_200_gto

4:11 pm on Feb 5, 2006 (gmt 0)

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For us January was better than the previous month before September 22nd and now February earnings are 30% less than January. Back to the September 22nd hit list.
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