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After a great performance in January 2006, Google Adsense is giving a very low payout per day since February 1. What I earned between February 1-3, I earned in each single day in January.
Is anybode else experiencing the same?
I hope things improve. Well there are only 28 days in February though.
Sounds very simple and basic but i can't think what else it would be...i had a terrible january but from the 1st of this month (OK only three days) earnings have doubled and i have made no changes to my sites nor are my sites influenced by seasonal changes.
Seems to be the algorhythm they apply to your site at the end of the month.
joined:Oct 27, 2001
Sounds very simple and basic but i can't think what else it would be
1) Quality of ad targeting, which can vary;
2) Advertisers' bids, which can vary;
3))Smart pricing, which can change;
4) Time of month, which can affect timing of advertising expenditures;
4) Seasonal factors;
5) Changes in Google's antifraud measures (e.g., which clicks get thrown out and which are kept);
6) The presence or absence of site-targeted CPM ads;
7) Changes in search referrals or traffic patterns, which can affect the quality of your audience for any given page;
8) Changes in the compensation formula (such as sliding scales, preferential treatment for certain types of content, or whatever else Google may think is appropriate);
9) Other factors that I haven't thought of, but which probably come into play.
Seems too wild a swing to just say its advertisers.
I graph results over 2 week periods for the last 6 months, this gives me real information, e.g. in Jan I could see clicks and visits taking a leap in the right direction, but earnings struggling to show a visible upturn.
Even with 100's of clicks a day, you will see see some sharp changes between days, when you are getting an avarage of say 50 clicks a day the randomness is going to be proportionately much more.
Google move their money bucket around
Two can play that game:
They move money I control inventory and amount of impressions given to them, here's what I do:
a) Keep eye sharply on eCPM and not earnings for long term gains
b) Switched some of the low eCPM inventory to other networks.
b) Removed a high impressions 728 x 15 low ctr low eCPM adlinks channel.
In effect I am restricting Google to the pages that perform best with Google, they are now getting 50% less inventory and earnings are down by only 20%, when earnings rise again with half inventory to full level, I do nothing, until the decline in earnings cycle start again, then I start raising the inventory to compensate, but with higher eCPM this time, once in full inventory and full earnings I let it sail, if eCPM drops I repeat by lowering inventory ..
It is very similar to sailing against the wind, controlling the size of your sail, and going in a zigzag pattern.
joined:Sept 20, 2004
1. Chinese New Year and Spring Holiday
2. Huge international niche trade fair in India
3. Huge international niche trade fair in USA
The only rationale I have for this is that possibly my sites are now so well-known by Joe Public surfer as well as the trade, that a drop-off in trade visitors is hardly noticeable.
Would like to sit and compare shoe size but I have to go count my money now...
joined:Oct 27, 2001
If the superbowl is having any effect, it will probably last till all the monday morning quartebacking is over. (Unless Janet manages to slip something past the tape delay)
I'm seeing a slight decline. However, I had some training in the Deming method and control limits. Without getting into all the statistical stuff, the idea is that you establish the standard deviation and set upper and lower control limits depending on the confidence you want. (or something like that, I forget most of it because statistics is for people a whole lot smarter than me). Anyway, you are supposed to ignore any ups or downs as long as things are still within the upper and lower control limits of the process.
The truth of the matter is that the theory really works in practice. You end up only reacting, or even analyzing, when there really is something out of bounds. If you wanted to do some research on it look up "Deming" and/or "Statistical Process control"
A simpler trick is to simply do a moving average, perhaps about a 7 day moving average and/or a 30 day moving average. The advantage of a moving average is that it will smooth things out a bit and give you a truer picture. If you want to do it and you have Excel, you create a graph of your clicks or $$, then go into the chart menu and add a trendline. Regression will show you the overall trend but the moving average will show you a smoothed line.
joined:Oct 27, 2001
I got a cool $240 on Feb 1 and $236 on Feb 2 nd.
So what? The question is how February earnings compare to January earnings.
My own opinion is that the question would make more sense if asked at the end of February, not at the beginning.