Forum Moderators: martinibuster
There is one thing I want to single out as particularly noteworthy. The booklet has been "translated" from American English into UK English. The spelling, grammar, punctuation etc. are all in the UK format. I realise that this doesn't affect the quality of the advice, but it suggests to me that Google are perhaps developing a culture that is truly internationally-aware, and not just taking a US-centric approach, as some organisations do.
I've described this booklet as a "UK version". It would be interesting to hear from any European neighbours who receive it whether they view the English in their version as good European English. And I wonder if this version is a UK version or an International English version?
I haven't checked my post yet so hope I've received one too, should be interesting.
Is this what the USA viewers see, or are we being served a special diet?
I thought it pretty useless
Well, I've already picked up at least one new tip that I haven't seen suggested in this forum . On page 51, the second tip on improving ad relevancy says: "use font sizes and bolding type to make keywords stand out to Adsense".
In fact it misses out all the cool stuff.
Oh! And just what would the "cool stuff" be in your experience?
It was sent with good intent and should be recieved with grace.
the second tip on improving ad relevancy says: "use font sizes and bolding type to make keywords stand out to Adsense".
Wonderful. Turn your web site into a Google Adsense factory. How long do Google think readers are going to visit a web site which is constructed solely for the purpose of delivering naff, contextual text adverts?
Better to provide a site that people want to read, that way you'll get enough traffic not to need to resort to gimmicks and tricks.
Matt
How long do Google think readers are going to visit a web site which is constructed solely for the purpose of delivering naff, contextual text adverts?
With clever use of CSS visitors need not see any difference. And this technique is intended, I think, to provide better, more relevant ads and less naff ones.
In one sense, a better method of telling the Adsense robot what types of ads would be most suitable would be some hidden fields or meta tabs. Though, I guess that might allow some publishers to try and place ads that are unrelated to the topic of the page (but is that necessarily a bad thing?).
It will be interesting to read what they say compared to my optimisation experiences and how much they've changed over the past 7.5 years.
Wiritng that and reading your original post 21_blue, is it for optimising for Google in general or Adsense specifically?
It containts various tips and techniques for optimising one's website. Possibly it contains nothing new - much of the stuff may already be on the Adsense website - but it seems a useful guide.
It's for Adsense only - though it does touch on some Google search issues later on (talking about pagerank and sitemaps). It's about 60 pages. It's not rocket science, and is mostly basic/introductory/common sense stuff. I like the perspective it brings though - eg: starting off with "putting users first" and asking a series of questions to help you look at things from the visitor perspective.
For newbies, therefore, it is a good comprehensive introduction, and perhaps ought to be issued to all new publishers. For old hands, it is something to flick through and check that you have got all the basics right. As I indicated earlier, there are some things it contains that I wasn't aware of. There are also a number of UK case studies showing how some Adsense publishers optimised their sites. I found these interesting reading, and I guess some of those might be members of this forum, but not wanting to declare their hand.
There are some things missing. There is no discussion, that I've seen yet anyway, of smartpricing. The recommendation is essentially to increase revenue by increasing the number of clicks. Also, there is no example of making an optimisation change and the results going down - I think that would have been useful as an example of how to do ongoing monitoring and analysis. Nor is there any discussion of CPM Ads.
