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I'm frustrated with the EPC

         

anand84

3:48 pm on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well people, when I started out, I went trying out for different keywords, some from the high paying list.But these keywords hardly had a CPC of more than $15 or so, when I tried it in Adwords.

But, for the past few days, I was trying different keywords on the various topics that I shall be using in my new website. When I used Adwords for the keywords, I was amazed that the Avg. CPC was amazingly high at around $700 or so..I figured that even if those websites chose not to advertise on individual Adsense blocks, the other sites that choose to display it on Adsense should choose sufficiently high amount so that I can finally realize a more than a dollar click.

I decided to check it out on my test page which is frequented sometimes. Now though the adsense ads that appeared there were very much relevant, I find that the one click I got from that page has fetched just $0.10

Now, I'm frustrated. How big a keyword would get me more earning per click.

For your information, the test page had only 6 impressions and one click.So the CTR is also very good.

jonathanleger

8:14 am on Feb 3, 2006 (gmt 0)

10+ Year Member



i'll take your failure to respond as a tacit admission that your statement was wrong... and therefore misleading to readers who don't know any better.

*rolling of the eyes*

Look at your web pages. Site targetted ads are very, very obvious.

Please respond, or I'll take that as a "tacit admission" that you just felt like being a jerk.

[edited by: martinibuster at 10:05 am (utc) on Feb. 3, 2006]
[edit reason] Tos 4. [/edit]

stever

9:44 am on Feb 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Purely organic "loss leader" pages on low-paying topics can be just as valuable, in their way, as pages that attract high-paying keywords, if they attract search-engine users and repeat visitors who may find their way to the more profitable areas of your site.

If those of you having problems or starting out with Adsense take nothing else from this thread, read efv's statement above. Then read it again, and again, and think about it in relation to your site(s).

jonathanleger

3:24 pm on Feb 3, 2006 (gmt 0)

10+ Year Member



[edited by: martinibuster at 10:05 am (utc) on Feb. 3, 2006]

Just wanted to point out that martinibuster didn't actually edit anything in my post above. Not sure why it's showing edit, since my post is the same.

danimal

7:43 pm on Feb 3, 2006 (gmt 0)



>>>Look at your web pages. Site targetted ads are very, very obvious.<<<

thanks for agreeing with me that you have no way of proving whether or not your website has been targeted an advertiser.

so stop engaging in idle speculation... google does NOT tell you if your website has been targeted by an advertiser.

europeforvisitors

7:48 pm on Feb 3, 2006 (gmt 0)



You can generally tell from the ads themselves. Are they single ads with large headlines, and are they not targeted to the specific topic of the page? That tends to be a giveaway.

jonathanleger

8:18 pm on Feb 3, 2006 (gmt 0)

10+ Year Member



so stop engaging in idle speculation...

How about you stop being a jerk? You wont get much information from people with the attitude you're coming across as having.

google does NOT tell you if your website has been targeted by an advertiser.

Look at your sites and you'll see the ads that obviously are not normal ads, and as EFV said, not targetted to your page topic.

A word of advice: just because you do not know or understand something doesn't mean it isn't so.

danimal

11:10 pm on Feb 3, 2006 (gmt 0)



>>How about you stop being a jerk? You wont get much information from people with the attitude you're coming across as having.<<

nobody out here needs the fud-mongering that you've been passing off as "factual" info.

the truth is that off-topic ads happen regardless of site-targeting, and google has a long history of experimenting with different ad layouts... so nothing that has been posted out here proves site targeting.

SanDiego Art

11:15 pm on Feb 3, 2006 (gmt 0)

10+ Year Member



> danimal

Have you ever tried to site-target a site through ADWORDS? If so you'll know what a site with "site-targeted" ads look like. The text ads are always expanded (at least when I tried to target a few sites) with only one ad in the block and look A LOT different than normal PPC ads.

It is pretty obvious as previously mentioned. Image ads - maybe not as easy... but text...

danimal

1:31 am on Feb 4, 2006 (gmt 0)



sdart, site-targeted image ads are exactly the sort of thing i'm referring to here... now keep reading past the garbage that jl posted:

>>>I personally do not allow site targetting because the ads shown have always been either completely unrelated or barely related to my site, and therefore receive few clicks and make me no money.<<<

"When you run a site-targeted AdWords campaign, you set the maximum price you want to pay for every thousand impressions your ad gets on that site. This is called the max CPM. When you run a traditional AdWords keyword-targeted campaign, you set the maximum price you want to pay every time someone clicks on your ad. This is the maximum cost per click, or max CPC."

so jl doesn't understand why he "receives few clicks" with site-targeted ads, lol... how can he get any clicks at all, when it's a cpm advertising campaign?

jonathanleger

1:39 am on Feb 4, 2006 (gmt 0)

10+ Year Member



so jl doesn't understand why he "receives few clicks" with site-targeted ads, lol... how can he get any clicks at all, when it's a cpm advertising campaign?

Man you're a jerk.

I use a third party tracking script, so I know people aren't clicking on those ads, no doubt because they are not targetted at all to my pages.

To concede a point, I was under the impression that having my account set to only text ads would prevent CPM ads, but apparently it does not, which is a shame because they are horribly targetted, and I don't want those kinds of unrelated ads on my pages.

danimal

2:40 am on Feb 4, 2006 (gmt 0)



>>>I personally do not allow site targetting because the ads shown have always been either completely unrelated or barely related to my site, and therefore receive few clicks and make me no money.<<<

you STILL don't get it, lol... it doesn't matter whether people click on 'em or not, YOU STILL GOT PAID BECAUSE IT'S CPM.

so don't come out here and lie to us with that "make me no money" garbage... you DID make money off of site-targeted ads, you just didn't know it.

jomaxx

3:42 am on Feb 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



danimal, there's no need to be so incredibly argumentative. You're quoting JL from 20 messages back, you're ignoring everyone else's comments that you CAN frequently tell if an advertiser is running CPM ads on your site, and JL's main point is that site-targeted ads are not relevant as demonstrated by the fact that nobody is clicking on them.

danimal

4:20 am on Feb 4, 2006 (gmt 0)



from where i sit, jl's main point was that site targeting "makes me no money", which has been proven wrong, one way or the other.

he was misleading adsense newbies with bogus information, and a rather overinflated sense of self-worth :-)

and for all you know, his ctr for that ad block space could be less than 1%, so the ads might not have been clicked on anyway.

jonathanleger

5:45 am on Feb 4, 2006 (gmt 0)

10+ Year Member



he was misleading adsense newbies with bogus information, and a rather overinflated sense of self-worth :-)

If you are familiar with Smart Pricing, then you know that how much we make as publishers is based on the performance of the ads. If the ads get zero clicks due to their horrible targetting, how well do you think those ads are going to pay?

I'm afraid the only one who appears to have an overinflated sense of self-worth here is you. I was willing to concede a point that I made in error (that I thought you could disable site targetting).

You have yet to concede the point that I was able to know definitively with third party tracking that there were no clicks on those ads.

What was that about "tacit admission"?

danimal

7:36 am on Feb 4, 2006 (gmt 0)



>>>If the ads get zero clicks due to their horrible targetting, how well do you think those ads are going to pay?<<<

you didn't even know that site targeting is a cpm-based program... and why are you still talking about clicks?

when the subject of site-targeted image ads came up, the room went quiet... nobody has an answer to that one, which proves that you can't always tell when your site has been targeted.

click monitoring of each ad block will tell you that a click was made, and if that ad was targeting by an advertiser, the click will register zero earnings... but did the zero earnings come from site targeting, or just plain lousy payout?

i don't participate in discussions about smart pricing, but i do agree with your point about lousy targeting, i hate it... with one caveat... totally off-target ads from ypn can pay really well... they can even pay better than the best ad-targeting you'll get with adsense.

jonathanleger

8:22 am on Feb 4, 2006 (gmt 0)

10+ Year Member



you didn't even know that site targeting is a cpm-based program... and why are you still talking about clicks?

I am fully aware that site targetting is CPM based, I talk about clicks to show that there is no interest in the site targetted ads. No clicks = no interest.

At any rate I appreciate your much nicer tone in your last post.

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