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Google Ads Affected by Incoming links?

         

Ricky_G

10:43 am on Jan 25, 2006 (gmt 0)

10+ Year Member



Hi guys

Just a small question. Do the quality of pages that are linking my website effect the relevancy of google ads?

Do the number of incoming links add to the relevancy?
Do the outgoing links effect the relevancy of ads?

What are your views about the same?

stuartc1

1:52 pm on Jan 25, 2006 (gmt 0)

10+ Year Member



I dont think incoming would make a differnce... but outgoing could. For example if you have outgoing text links with keywords, then the ads could pick up on these and show related ads.

But I've not got any sites with incoming links from totally differnt topics (wouldnt make much real sense, apart from backlink count[which probably doesnt count for much anymore anyway]).

jomaxx

4:38 pm on Jan 25, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I doubt Google could or would show better targeted ads based on the quality and the number of the links. It's not a reward system. Why would they show less-targeted ads on pages with few links? Why wouldn't they simply show the most appropriate ads on ALL pages?

Having said that, there are at least 2 ways inbound links could affect the ads being shown:

1. Google may look at the specific links in order to figure out what the page is about -- i.e. the theme. I personally doubt that Google do this in the context of AdSense, and I doubt it would improve ad targeting anyway.

2. When a surfer clicks through to your site, Google can see the referring page (the page the surfer just came from). There have been plausible reports that the referring page can affect AdSense targeting.

Ricky_G

5:38 pm on Jan 25, 2006 (gmt 0)

10+ Year Member



1. Google may look at the specific links in order to figure out what the page is about -- i.e. the theme. I personally doubt that Google do this in the context of AdSense, and I doubt it would improve ad targeting anyway.

Google itself says that if Page A links to Page B, its like A is voting for Page B. Maybe it helps Google to recognize the theme of the page. Maybe Google just increases the stress on the keyword which was used as anchor text to link your website (if it was linked by a authority site and your site is relevant too) and shows more ads around the same keyword.

Google Adsense's most tough challenge is to detect theme and then show relevant ads. And I dont think it can be collected by any bot just by surfing local content, no matter how much intelligent it is. But when the data collected from local page is merged with what other external pages are voting for (the anchor text keyword)... I guess it helps google to define theme in more sensible way.

Lets put this to extreme: Just imagine, if Yahoo.com (a PR 9 Website) links your website with a anchor text today on main page, wont your be effected in terms of relevancy in any way?
(Google may ENGRAVE in its DATABSE to show you ads related to that anchor text only)

2. When a surfer clicks through to your site, Google can see the referring page (the page the surfer just came from). There have been plausible reports that the referring page can affect AdSense targeting.

Right! But one page of any website gets reffered by atleast 50 different sources. I dont thing its possible to Google to filter out the ads in this way. The person came to your website cause he wants to listen what you have to say. And obviously your ads must be related to what you are saying in your web content.

Moreover, I guess its impossible to show ads according to refferal pages. It will just shoot up the database of Google way too high. Google's ads appear in milli seconds.

I am sorry jomaxx if it sounds I am voilating you. But you are one of those people on this thread with which I got opportunity to discuss this topic so seriously
:-)

jomaxx

6:31 pm on Jan 25, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You're welcome to hold on to your own opinion. It's all quite speculative, except for this word:
impossible

It ain't impossible. Replace that with "difficult" and we probably agree more than we disagree.