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Exceptional 11 Days Adsense Earnings

Started Monday 9th January 2006

         

OptiRex

2:52 pm on Jan 20, 2006 (gmt 0)



Historical Adsense figures suggested to me that I may have expected a good start to the New Year and it duly hit with a bang on Monday 9th January.

This has continued through to last night with every record of mine being broken not just once but several times with an average of 25% increase in impressions, earnings and even the CTR average up by 8%. That one really surprised me.

Does anyone have any figures which may suggest this is a general World/European/USA business trend?

Have you seen similar figures? This one is for the non-Xmas traders!

My historical Adsense also shows a strong and steady growth through to June time.

As a matter of commercial interest my historical business records, going back nearly 200 years but much more evident over the past 30 years, show a very similar trait.

21_blue, you have loads of data...tell all:-))

europeforvisitors

3:43 pm on Jan 21, 2006 (gmt 0)



One thing I am beginning to notice for my niche is that the retail suppliers are at long last realising that Joe Public does a lot of surf/research (surfearch/resurf?) on a weekend and they're gearing up for special weekend offers.

I've often noticed that weekend earnings from affiliate bookings can be far out of proportion to weekend traffic. In fact, I've sometimes had my highest affiliate earnings of the week on Saturday, which has the weakest traffic.

My hypothesis: On Saturdays, the people who visit travel sites are more likely to be actively planning trips, since schoolchildren and other casual lookers are busy with leisure activities. Also, people may be looking at places to stay, things to do, etc. during the week at work, then discussing things with a spouse or S.O. and making decisions on the weekend.

The same phenomenon may occur with widget commerce, too: Hubby spends his weekdays looking up widgets at work, then shows the winnowed-down possibilities to his wife on Saturday and convinces her to say "yes" to a purchase.

caran1

4:16 pm on Jan 21, 2006 (gmt 0)

10+ Year Member



one of my websites is only showing MFA ads. CTR and eCPM for the site are down. I have blocked about 5 such sites (all are almost identical), but new MFA sites pop up. Any way to end this?

Hobbs

4:16 pm on Jan 21, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>convinces her to say "yes" to a purchase
and I thought I was unique :)

BillyS

4:21 pm on Jan 21, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My best month ever and we've still got 10 days to go. I tripled my daily volume on Wednesday (which set a daily record for me too) and from my logs it appears that someone put a reference to my website in a newsletter.

I'd like to thank them, but I can't think of any way to find out who they are...

Overall, earnings are finally making all my work nearly worth the trouble.

creepychris

4:53 pm on Jan 21, 2006 (gmt 0)

10+ Year Member



Yes, this has been phenominal. Earnings are up 3X from the same period last year. Traffic is only double so some of that increase has come from an increase in CTR and EPC which has caused a CPM rise of 200%. Yeehaw!

This thread inspired me to look back and it seems that whatever changed (in the adsense algo or advertiser availability) began around December 23rd.

My wife is starting to get used to the idea that sitting around in my underwear and drinking coffee IS my job.

21_blue

5:59 pm on Jan 21, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My wife is starting to get used to the idea that sitting around in my underwear and drinking coffee IS my job.

Is that why you call yourself "creepychris"? :-))

Radejr

6:58 pm on Jan 21, 2006 (gmt 0)

10+ Year Member



I think its something to do with the ads or something.

Because my month also started slow and at about half month my earnings have boomed and are being consistant.

Tropical Island

7:07 pm on Jan 21, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have blocked about 5 such sites (all are almost identical), but new MFA sites pop up. Any way to end this?

It takes time but just keep blocking them. Once blocked it then takes 4 or 5 hours for them to disappear.

They must have found a way around the new AdWords algo of landing page content or you just happen to be in a non competitive area and they are getting in by default.

Nick Jachelson

7:34 pm on Jan 21, 2006 (gmt 0)

10+ Year Member



Well, right now I'm at the highest 7-day running average ever .. the graph in Excel looks like a beautiful mountain range. The current peak is almost 50% higher than the next highest peak in early December.

However, I did a lot of work on adding new site features and, SEO, getting back links, and optimizing ad placement over the past 2 weeks. So, I would be rather upset if my earnings didn't increase.

The next few weeks should be especially interesting as I expect a lot more traffic due to my site's seasonal nature.

andrea99

8:58 pm on Jan 21, 2006 (gmt 0)



Also seeing an eCPM improvement here. I've tried to balance the site seasonally but channel data is showing strength in gift-type items too.

21_blue

10:38 pm on Jan 21, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Tropical Island wrote:
They must have found a way around the new AdWords algo of landing page content...

TI, have I missed something, here. I thought the 'landing page content' element of the Adwords quality (however it is calculated) simply influenced the minimum bid. It doesn't exclude pages that are of "poor quality", does it?

caran1

2:36 am on Jan 22, 2006 (gmt 0)

10+ Year Member



Yes, earlier these MFA sites had Adsense on their landing page. Now they have MFA on their inner pages. This subject is very competitive internationally, but there are few local advertisers who understand internet advertising.

jema

10:05 am on Jan 22, 2006 (gmt 0)

10+ Year Member



I will have a record month this month, but earnings are pretty poor compared the traffic increase I have seen, traffic up lots, clicks up lots, income up little!

Tropical Island

10:15 am on Jan 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



[quote]I thought the 'landing page content' element of the AdWords quality (however it is calculated) simply influenced the minimum bid. It doesn't exclude pages that are of "poor quality", does it?

As I understand it if the quality is poor AW raises the minimum bid.
For MFA sites this is a problem because they survive on low paying clicks. This effectively eliminates them from the AdSense mix.

Where I see a loophole is in an area of low competition where, if they can get a high CTR, it would drive the actual per click cost down and make it profitable for them again.

I must admit that due to a very busy workload I really haven't followed it that closely so if I'm wrong someone please correct me.

I have noticed that on my sites MFA's are far fewer than before the change which has resulted in higher EPC and eCPM.

Borek

3:42 pm on Jan 22, 2006 (gmt 0)

10+ Year Member



No idea if it started on 9th (for sure not on 1st), but January was exceptional for me - till yesterday, when clicks dropped like cut with a knife. No large changes in traffic, especially after 8th (first week was a about 25% slower).

RobRFF

5:52 pm on Jan 22, 2006 (gmt 0)

10+ Year Member



My daily earnings are up big time since the 9th. Up about 500%

ronburk

10:27 pm on Jan 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've been busy working on tools, so my AdSense website has sat unobserved for some weeks. This thread made me take a look. Sure enough, CTR is up about 50% during the last 2 weeks compared to last month. Revenue is significantly up as well, while traffic is quite steady. It's as though Google has started sending better-qualified traffic (though many other explanations are possible :-).
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