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"Junk" ads - To filter or not

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farmboy

5:00 am on Jan 15, 2006 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Every time I publish a page on a new topic and put an AdSense display on the page, I get the usual ads that lead to a page with basically nothing on it other than more PPC ads.

For example, if I publish a page about widgets, there will be an ad reading, "Best prices on widgets here" or something similar. The URL is ewidgets.com or something similar.

When you get to ewidgets.com you see simply more ads.

What the best approach for these ads - filter them out or not?

Also, on a related note, I understand AdSense has the special program for people with 750,000 visits a month to have ads on pages without content. Can those 750,000 visits be purchased through AdWords? For example, could someone simply register ewidgets.com, put up a page with nothing but ads, and then purchase AdWords ads to get the required amount of traffic? Repeat that for a number of words or phrases and 750,000 shouldn't be that hard to achieve - especially if the domain is also getting type-in traffic.

FarmBoy

icedowl

5:25 am on Jan 15, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Those sites with just more ads and next to zero content are what I consider MFA's. Every one that I find ends up in my filter list.

Gorilla

5:41 am on Jan 15, 2006 (gmt 0)

10+ Year Member



I filter them based on a philosophy of only linking to sites providing quality content.

jtara

5:41 am on Jan 15, 2006 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Every one that I find ends up in my filter list.

Bless you.

Webmasters don't want them. Advertisers don't want them. Their a violation of both Adwords and Adsense TOS, IMO. Google doesn't seem to care.

At least webmasters have some degree of control. Advertisers don't. We report them, and Google just ignores us.

The parking program, we have to live with. But most of these aren't the parking program. Google is clear that you aren't supposed to point ads at parked pages. Not sure how enforcement is there, though I have yet to see an ad pointing to a parking program page. Plenty of them pointing to MFAs, though.

It would be nice to have some black hole service for MFAs. Webmasters could get the URLs from a list updated daily, and everybody could contribute them as they found them. It would take somebody with the guts to face the potential liability issues, though. Some of the anti-spam email blackholes got shut down via legal threat.

Actually, don't need to do a daily update. Work it the way the spam blackholes work. Set up a DNS server, and you install code on your site that queries the DNS server for each ad, then blocks the advertiser if it's in the list.

BTW, saw an MFA today where the "content" was a few paragraphs pulled from Wikipedia, basically describing the general nature and characteristics of widget dealers. They had the cojones to state that the "content" came from Wikipedia. An ad displayed on Google Search said something like "buy widgets here". But you can't buy any widgets there, and it's a clear and self-admitted case of duplicate content. The only other thing on the page other than the Wikipedia material is Adsense. You go there wanting to buy widgets, and you are rewarding with being told that widget dealers have large plate-glass windows behind which they display their wares. Typical broad-topic Wikipedia blather - a perfect match for MFAs!

(Don't get me wrong - I love Wikipedia. It's great for specific knowledge on obscure topics. But they have also perfected the art of stating the obvious. Really, widget dealers sell widgets and display them behind large plate-glass windows? I'd have never guessed!)

farmboy

6:03 am on Jan 15, 2006 (gmt 0)

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Not sure how enforcement is there, though I have yet to see an ad pointing to a parking program page.

If you see a page that's basically nothing but ads and links to pages with more of the same, how do you determine if it's a parking program page or a MFA?

FarmBoy

farmboy

6:07 am on Jan 15, 2006 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Every one that I find ends up in my filter list.

Seeing how there seems to be at least one or more of these ads for every topic - or at least the non-obscure topics - someone who is diversifying into sites and/or pages on different topics will soon run out of room in the competitive filter.

What then? Do you just ask AdSense for permission to open another account and explain why?

FarmBoy

jetteroheller

7:00 am on Jan 15, 2006 (gmt 0)

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



will soon run out of room in the competitive filter

Some MFAs give up. Checking all blocked URLs freed up about 20 from 140

david_uk

8:13 am on Jan 15, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I block them. Certainly helps the bottom line long term, as smart pricing seems to like the better quality clicks to real advertisers.

My block list is only about a third full, as I occasionally look at the list and remove sites that no longer exist. I never block on the basis of the preview tool - I have to see an ad actually appear before I block it.

I have a theory, and I stress it's only a theory that the targetting bot learns over time what ads are blocked by us, and uses that info in selection of ads. The reason I say that is because the number of ads I block per session has tailed off to the point that I haven't blocked an ad for a couple of weeks now. of course, it may be due to the quality scores initiatives over at adwords, or other reasons. However, it would be good of they used that info in this way!

As for domain park - well, as far as I'm concerned if the advertiser is selling goods and services, or if it's a genuine information site then it stays. otherwise it's blocked. If I'm dumping domain parked ads or not I haven't a clue - and nor do I care!

jtara

11:43 am on Jan 15, 2006 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



If you see a page that's basically nothing but ads and links to pages with more of the same, how do you determine if it's a parking program page or a MFA?

Parking program pages have a distinctive look. They're actually hosted by Google.

There's a picture of one here:

[google.com...]

farmboy

1:55 pm on Jan 15, 2006 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Certainly helps the bottom line long term, as smart pricing seems to like the better quality clicks to real advertisers.

Hmmmm. When someone uses AdWords to send a visitor directly to a page with nothing on the page but more ads and links to still more ads, I wonder what is considered a successful conversion for that ad?

FarmBoy

farmboy

1:58 pm on Jan 15, 2006 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Parking program pages have a distinctive look. They're actually hosted by Google.

There's a picture of one here:

[google.com...]

If that's the only layout permitted in the Google parking program, then what I'm seeing a lot of is clearly not in the program.

FarmBoy

farmboy

1:41 am on Jan 16, 2006 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Instead of reporting a MFA site to AdSense, has anyone ever tried a different approach?

Suppose you find a MFA site. Then email AdSense support and ask, "I'd like to build a site with a layout like example.com but on a different topic. I just wanted to be sure a site of this type is permitted by the AdSense terms before building my new site."

I wonder if AdSense would respond and tell you that type of site is not permitted and still allow the account to remain active?

FarmBoy

renomart

6:30 am on Jan 16, 2006 (gmt 0)

5+ Year Member



Now that's thinking outside of the square Farmboy! What a great idea.
 

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