What is a good eCPM?

[heyday]

Been doing this for a month now and am wondering what a decent eCPM is? I'm sure it varies with the sites and content.

Any info would be helpful...

heyday

[europeforvisitors]

There have been many, many threads about this, and the answer always boils down to "It depends."

What does it depend on?

- Your topic
- Your audience
- Your type of content
- Your advertisers
- How you display the AdSense ads

[hunderdown]

A good eCPM with AdSense is 10 cents more than whatever you could make with other methods.

As you said, it varies enormously, but $10 seems like a good initial goal. Some sites start out earning more than that, or soon earn more than that, so then you can set your sights higher....

[dibbern2]

Topic or subject really makes a difference.

My sites that have an audience of wide range in the travel markets rarely break $6.00.

On the other hand, I have several sites which are directed towards much smaller, tightly focused markets. They usually deliver in the $60 range, and never fall below $50.

[DamonHD]

Hi,

I am perfectly happy with an eCPM from several ad networks, including AS, of around USD1.00 (one).

It is low by many sites' standards, but it pays the hosting/PPC bills and allows me to expand my pro-bono site. I'm not aiming to get rich from this!

Rgds

Damon

[adamxcl]

I used to be happy with around $10, then it went to $20 and it's more than doubled in recent weeks. Not sure why but's it's nice. I just wouldn't expect it.

[europeforvisitors]

It's also important to remember that eCPM is useful mainly as a way to compare revenues from different sources, and to determine what ad space on an existing site is worth. But in the end, it's less important than total revenues. (On my own site, I could boost my AdSense eCPM dramatically--probably by five to ten times--simply by dumping the lowest-performing 4,000 of my 5,000 or so pages. That would make for a great-looking eCPM, but I'd get a far smaller payment from Google each month.)