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Seasonal Ads Now Displaying

     
2:37 am on Dec 22, 2005 (gmt 0)

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Just saw a seasonal ad in my 160x600 ad block.

Gifts, polar bear, rabit with box, penguin, snow man.

2:45 am on Dec 22, 2005 (gmt 0)

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Yep, gift boxes and polar bear in 120x240 ad on white background with blue border. Nothing yet in leaderboard
2:54 am on Dec 22, 2005 (gmt 0)

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Do they look nice, creative or rather immature?
4:45 am on Dec 22, 2005 (gmt 0)

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I'm seeing them on my 250x250 block,

1st spot is presents (4 or 5 of them)
2nd spot is a polar bear next to a smaller present
3rd spot is a penguin ice skating

added: the normally white backround borderless ad now has a light blue border around it (still with a white backround.)

5:43 am on Dec 22, 2005 (gmt 0)

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It should be made transparent, I mean the pictures should be transparent and should obey the ad customizations done by publisher.
6:03 am on Dec 22, 2005 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



They are all the same set of colors no matter what your usual ad color is. They are kind of cute though.

They aren't showing all the time for me. Do they just show at random?

6:29 am on Dec 22, 2005 (gmt 0)

5+ Year Member



just saw 4 seasonal ads. Nice Looking.
6:40 am on Dec 22, 2005 (gmt 0)

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Kinda nice looking I think. Adds a little bit of 'warmth' to the page.
6:59 am on Dec 22, 2005 (gmt 0)

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I am concerned about the CTR.

Will AdSense automatic switch to the normal ad format, if the CTR goes severe down by the seasonal ads?

7:01 am on Dec 22, 2005 (gmt 0)

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I turned them off - they looked like absolute A$$! Especially on one site w/ a leaderboard w/ a dark background. The majority of the ads were transparent and the seasonal images had white backgrounds & the text was black w/ blue links! Completely unreadable!
7:03 am on Dec 22, 2005 (gmt 0)

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Not seeing them here in the UK, but that mans nothing of course.
7:41 am on Dec 22, 2005 (gmt 0)

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I turned them off as fast as I could. Once you have blended your ads into your site stuff like this can look horrible.
7:51 am on Dec 22, 2005 (gmt 0)

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Unless you're either going for a contrasting type ad or just happen to have a site with a blue theme these ads are terrible.

While CTR is definately up a touch for me since they went live I'm not particularly happy with them on my red themed site where the ads used to blend nicely in.

I've also seen some site with colored background ads where the 'background images' are not transparent and actually become pictures on white backgrounds which make the ads looks completely ridiculous. I expected more from Adsense on this one I'm afraid - surely they could have done something that would blend more - or at least that would be based upon the ad design publishers already have - afterall they teach publishers to blend their ads....

9:48 am on Dec 22, 2005 (gmt 0)

5+ Year Member



Not seeing them here in the UK

I am, but only on one site. Coincidentally, Google's colour choice matches that site's colour quite well, so i think I'll leave them for now.

Is anyone else seeing them across multiple sites?

9:54 am on Dec 22, 2005 (gmt 0)

10+ Year Member



I'm seeing them across my sites tody for the first time (UK), but have disabled them - I personally don't like the look of them.

Having spent so long blending and testing ads I think I made a mistake opting for themed ones, but other sites may well benefit from them.

I may run themed ones on certain sites to test them (my visditors may love them for all I know).

12:19 pm on Dec 22, 2005 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I'm seeing something very peculiar:

  1. Themed ads are showing on some pages and not others
  2. There are different views of themed ads between pda, IE and Firefox
  3. When I loaded Firefox on my home page, I saw the themed ads. However, an old image was showing so I clicked 'refresh' and the themes disappeared

I suspect there may be a connection with cache and business keywords, as pages with any kind of business topic don't display the themes (though, the home page is heavily business oriented).

12:29 pm on Dec 22, 2005 (gmt 0)

10+ Year Member



I was thinking that too - are the themed ads somerhow targeted to sites most suited to them?
12:37 pm on Dec 22, 2005 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



And now I'm seeing one block with themes and one block without, on the same screen!

Also, click through rate is down by about 1/3rd of where it normally is at this time of day. It's difficult to say whether this is due to the themes, though, as it could be a sudden decline before Christmas. Last year CTR dipped around the 21st/22nd through to after Christmas. On the other hand, the random appearance of themes could be putting visitors off.

I'm disabling themes, for the time being at least, until I understand better what is being shown to the visitors (especially those in other countries). Perhaps we need a theme preview tool that can be geotargetted.

12:50 pm on Dec 22, 2005 (gmt 0)

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CTR is 0.3% lower than this month's average. I'm going to wait a couple more hours and if it stays this low then I'll switch them off.
1:16 pm on Dec 22, 2005 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



We switched themes off about an hour ago and they are still showing. I guess it takes a while for the setting to filter through to the site.
1:57 pm on Dec 22, 2005 (gmt 0)

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example: [adsense.blogspot.com...]
2:22 pm on Dec 22, 2005 (gmt 0)

10+ Year Member



Following on from my earlier post, I just saw them on one of our sites and I have to admit that they are growing on me. They actually look better than what we had before on this one site, but it's too early to say whether they will result in a greater CTR.

Thing is Google HAVE tested themed ads and must surely think they have merit to roll this out.

So on second thoughts, I will run them on "suitable" sites only and see how things go.

It is difficult to test at this time of year though.

2:51 pm on Dec 22, 2005 (gmt 0)

10+ Year Member



I thought the themed ads were just an account wide "on" or "off"? Can we set them by the ad-code or channel now?

Freq---

3:12 pm on Dec 22, 2005 (gmt 0)

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Seasonal ad design disappeared from my site.

Maybe an automatic decision based on CTR change

3:32 pm on Dec 22, 2005 (gmt 0)

10+ Year Member



damnit, I turned them off last night and they're still showing (at least on one site)! Get your act together Google!

** edited to add:
I take that back... I see them on the other site I mentioned in my previous post (leaderboard on dark background) and now I don't see the transparency, but they still look bad!

3:43 pm on Dec 22, 2005 (gmt 0)

10+ Year Member



They started appearing on one of my sites and looked really bad, especially on the tower blocks. They now look like an ad block just pasted into my pages instead of blending in so I've turned them off.
4:03 pm on Dec 22, 2005 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I had to turn them off also. I use two 336x280 ads next to each other and one was showing the seasonal ad with the border and the other one was showing borderless. It looks completely rediculous!

I think it takes like 24 hrs. for them to be removed after you disable it. I'm still seeing them now. For some reason, the CTR didn't change (just lucky?) on my stats.

4:16 pm on Dec 22, 2005 (gmt 0)

10+ Year Member



frequent, you are right - I assumed themed ads would be ad specific like text and images, but not so.

What about it ASA? A new feature for those who want more flexibility over themed ads and their placement?

4:28 pm on Dec 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Kind of nice, but hard to read. I can't imagine these ads will grab attention very well, or at least not in a click-getting way.
4:31 pm on Dec 22, 2005 (gmt 0)

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



krod,

I especially like the placement of the hungry Polar Bear with an ad for pet food! ;)

This 48 message thread spans 2 pages: 48
 

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