Welcome to WebmasterWorld Guest from 34.238.194.166

Forum Moderators: martinibuster

Message Too Old, No Replies

New Ad Placement

Your Thoughts?

     
5:57 pm on Dec 18, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:June 19, 2004
posts:51
votes: 0


I've always used just one regular adsense ad per page.

Recently, I added a 728 x 15 link unit to the top of my page, and I've had some good results.

I'm considering adding a second link unit to the bottom as a footer.

Now, I was always against having more than one adsense ad on pages since the epc goes down with the lower paying ads.

However, with each ad link, you still have the same shot of getting the top epc click as each click of a category will bring up ads (for the most part)in order of the advertiser bid.

Bottom line, I am now thinking of having one Adsense ad and two link unit ads on each page on my sites, obviously done in a manner where it won't look spammy.

What are your thoughts on this?

6:04 pm on Dec 18, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 20, 2005
posts:3076
votes: 4


> two link unit ads on each page on my sites

TOS only allows one:
"AdSense publishers can add a single link unit to any of their content pages that conform with our program policies."

hunderdown

6:24 pm on Dec 18, 2005 (gmt 0)

Inactive Member
Account Expired

 
 


If your pages are long, and that's one reason that you wanted to go to two adlink units, splitting them in half might be another option, since you can only have one unit.
7:40 pm on Dec 18, 2005 (gmt 0)

Full Member

10+ Year Member

joined:Mar 30, 2005
posts:247
votes: 0


The problem with adding a footer unit whatever the style, is that it will display more ads but at a lower paying level. Thus the dilemma, do you want more ads with lower payouts but possibly more options for your visitors to click on, OR do you want less clicks at a higher rate but with less options for your visitors? This will always have to be decided depending on the individual site, traffic, topic yada yada. Test using the channels over about a month and you should see what works best for your site.
10:58 pm on Dec 18, 2005 (gmt 0)

Full Member

10+ Year Member

joined:Aug 18, 2004
posts:315
votes: 0


Donster,

I understand and agree with your point.

However, by putting AdLinks on as a footer, with each click the visitor makes, a set of Google results come up with the highest paying ones listed first.

It just seems to me that there is no down side to adding an adlinks unit to a page in addition to the regular adsense ad.

11:29 pm on Dec 18, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 12, 2003
posts:854
votes: 1


The AdSense advisor I spoke with indicated that if my ad blocks were performing well, I might not want to use AdLinks (or should experiment carefully first) as they have a lower payout per click. That was a few months back, granted, but it is advice I would still follow.
11:44 pm on Dec 18, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Dec 26, 2004
posts:1049
votes: 1


Why do you guys think that ads at the bottom pay less than ads on the top if it's a different unit?
11:51 pm on Dec 18, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 25, 2005
posts:1019
votes: 0


NJlawman wrote:
>I am now thinking of having one Adsense ad and two link unit ads on each page on my sites

We've found that an adsense ad block (not adlinks) at the bottom of the page can be quite effective. Putting it simply - perhaps too simply - there seem to be two types of readers. Those who decide quickly that the page is not for them, or those who read through to the end. Ads at the top of the page capture the first quite well.

The question is, what do the full-page readers do when they get to the end of the content. Or more importantly, which will provide greatest income: only having (high EPC) ads at the top of the page that they have to scroll back up to, or putting lower EPC ads at the bottom of the page, which they can see when they have finished reading. Or are there other more-effective options, such as putting links at the bottom of the page through to related pages at our website that might earn higher income.

On our site (YSMV - Your Site May Vary) we've found that the ideal scenario is to put, at the bottom of the page, both links to related pages at our website and another ad block (not adlinks). That is, our page format is:

TOP: site navigation; adsense block
MIDDLE: Content
BOTTOM: links to other pages at our site; another adsense block

The adsense blocks at the bottom of the page have a very low click through rate, which some in this forum have argued suppress smartpricing. But when we tried removing these low CTR ad blocks at the bottom of the page, income dropped; when we put them back again, income recovered. One factor might be that ads at the bottom of the page have a low CTR but a high conversion rate (and I reckon smartpricing isn't calculated on site alone, but also by page and perhaps even by individual ad slots).

NB: We don't put lots of ads at the bottom of the page, only a couple. And on low EPC pages we only put a couple of ads at the top as well, keeping the number of ads down to try to maintain a reasonable average EPC for the page.

8:00 pm on Dec 19, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 22, 2005
posts:3062
votes: 6


I might not want to use AdLinks (or should experiment carefully first) as they have a lower payout per click

I checked my stats from 1st August until today.

The EPC of all AdLinks is only 6% lower than from the other ads.

But they create 49,3% of all clicks.

8:16 pm on Dec 19, 2005 (gmt 0)

Preferred Member

10+ Year Member

joined:Jan 28, 2005
posts:614
votes: 0


I have always thought it was odd that link unit clicks pay a bit less than standard ads.

You would think that since the visitor has been double qualified (by first clicking the topic and then selecting from a larger selection of ads) that they would pay better than a standard ad.

The only reason I can think of is that they are clicking the link units farther down the results page.

Regarding two link units to a page, I would love to have this as an option.

Freq---

8:29 pm on Dec 19, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 22, 2005
posts:3062
votes: 6


You would think that since the visitor has been double qualified (by first clicking the topic and then selecting from a larger selection of ads) that they would pay better than a standard ad.

But they click maybe also much more often.

8:42 pm on Dec 19, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 25, 2005
posts:1019
votes: 0


Frequent wrote:
>I have always thought it was odd that link unit clicks pay a bit less than standard ads

The clicks don't pay less, but the average EPC will be less.

This is because ad link units typically present 10 ads in a set screen space whereas a skyscraper presents only 4 or 5 ads over roughly the same amount of screen space (ie number of lines on the screen). The range of EPC for a particular set of adverts in adlinks might be, say, 7c to 85c. But for the Skyscraper the range is limited to the higher EPC ads, say 42c to 85c (this is hypothetical data).

Adlinks therefore include an extra five or six low-EPC ads. So, if the user were to click "at random", the average EPC would be much lower.

One could argue, as I think jetteroheller is doing, that having more ads gives greater choice and is more likely to result in there being a better-suited ad in the list (thereby increasing CTR). But looking at the ads that appear on our site and in our adlinks, many of them are for the same type of service. Having adlinks therefore doesn't increase CTR, but rather simply offers cheaper alternatives of the same thing and thereby reduces the average EPC paid to us.

We limit our use of adlinks to a small number of pages that are historically very poor performers and off-topic for the rest of our site.

10:28 pm on Dec 19, 2005 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 25, 2005
posts:1010
votes: 5


The adsense blocks at the bottom of the page have a very low click through rate, which some in this forum have argued suppress smartpricing. But when we tried removing these low CTR ad blocks at the bottom of the page, income dropped; when we put them back again, income recovered.

thanks for the great tip, 21_blue! it is also my experience, that an additional ad block positioned in the "scroll area" below the fold gets an extremely low ctr. as it produces effectively no income, i removed it. at that time, my epc plummeted and i am desperately searching for the reasons. the ad block removal at the bottom didn't come into my mind (my rule of thumb so far: less ad blocks = higher epc).
now i've read your experience, i'll get it back on the pages again and see what happens. should be very interesting..