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Recently I tried a new page design on one of the lower traffic sites and decided to get rid of all the banner ads etc and am only running the large rectangle and adlinks. I am driving traffic to specific product pages on the site hoping that if people don't want to buy the product, they will click on an adsense link thereby recouping some of my adwords expenditure.
My question is, has anyone done something similar before and seen their adsense income rise sufficiently to cover the loss of the banner ads?
Sorry it took me a while to get to the point.
It also seems a general concencious that often fewer ads increase revenue. With the adsense at the moment you can have a whole host of ads plastered across a page, but you may find a single one placed according to the heat map will work just as well.