my site is related to MBA preparation, and my visitors are very much related. Also, one of the repeating ads were abt. Business school rankings, which myself felt very tempted to click. But I do not know what makes the clicking population less. But, I'm sure that the traffic is very much targeted because majority of the traffic is from another related site which is very popular on MBA circles.
low ctr maybe due to the content of the website itself. if site visitors are already satisfied with the content, as in my case(sob), they will most likely NOT click the ads. 900++ impressions only get me 20++ clicks as compared to digic's 200++ clicks. wow! i wish i have that CTR.
anand, im sorry I cannot give you my sites category. anyway, some threads in this forums shows that "Forum" is not really a good source for Adsense revenue. If there is ads on this forum, will you click it?
vbignacio, its not so hard to have that clicks as long as the ads are very much related to the contents, I just used the section targeting.
well digic, my ads are very much related to my content. i think my low ctr is because almost all my visitors are very much satisfied with my content which is very much comprehensive and 100% free. i know this because i can track their destination when they leave my site. almost all of them use their bookmarked pages or use the address bar instead of clicking on my ads. in other words, they are not searching for more information on the subject because my site had already given it to them in full. my solution is just to increase my traffic which is what i am concentrating right now and the coming year.