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What exactly does it take to get into Premium?

     
3:44 pm on Dec 8, 2005 (gmt 0)

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Google advertises that if you're at 20 million impressions or more, to apply for Google Premium. So after finally hitting that milestone in October and seeing a continued trend upwards, I did at the end of October and patiently waited. And waited. And waited.

Finally, more than a month later I politely followed up with regular support asking the status.

Immediately, I got a reply that my current account is a better match for me than Premium would be (unsubtle way of saying "no").

If 20 million+ content page views per month is not the only things they are looking for, then what is it exactly? The traffic quality is apparently good by Google's measurements (our smart pricing hasn't been down for a long time).

I'm just wondering if I was rejected because I'm serving all of my USA traffic to YPN and they don't know how much traffic I'm actually receiving? Anyone have any experience with this, I'd love to know. If you aren't comfortable posting in the thread, a sticky would be greatly appreciated.

8:56 pm on Dec 8, 2005 (gmt 0)

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Wow, 20 million plus impressions is very impressive (not to mention inspirational).

My current goal is 10 million impressions, and I have a quite a bit to go.

Thanks for the hope!

8:59 pm on Dec 8, 2005 (gmt 0)

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I didn't even know about premium publishers, but after about a week of using Adsense, I got an invite from google asking me if I would like help with increasing my income. Naturally I jumped at it, and I was offered a number of little tools and tips on how to improve my income, aswell as a personal review on my site, and how to better it also.
9:07 pm on Dec 8, 2005 (gmt 0)

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> So after finally hitting that milestone in October

Wow! is right. :-)
If you don't mind sharing with us "small fries," is this phenomenal traffic all for one site or a combination of many sites?

9:46 pm on Dec 8, 2005 (gmt 0)

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>wondering if I was rejected because I'm serving all of my USA traffic to YPN

If that is true then the Google rep that made that call is working directly against his company's best interest, they should try to lure you in not push you away. How many impressions % are you sending them? Is your size verifiable say on Alexa for example?

9:53 pm on Dec 8, 2005 (gmt 0)

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asp4bunnies wrote:
>Google advertises that if you're at 20 million impressions or more...

..."per month". Is your 20million per month or in total?

3:19 am on Dec 9, 2005 (gmt 0)

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Most of the premium publishers are big newspapers, tv networks and other mass media. If you look at the ad targeting on their pages, it is rather poor, through no fault of Google's. What kind of ads would you serve on a page about the Saddam trial?

Since no one really knows anything about anything involving AdSense, who's to say you would do better as a premium publisher? The revenue split may not be as favorable, since generally one gets a premium for highly-targeted content not for huge undifferentiated numbers.

Maybe the Google rep was giving you good advice.

12:55 pm on Dec 9, 2005 (gmt 0)

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Same situation here.
When we hit 20 000 000 views/month, we contacted G and they asked us why do we want to be premium? What do I need?

I wanted custom support and I had it, but now I have 31 000 000 views/month @ Google and still not Premium :(

1:07 pm on Dec 9, 2005 (gmt 0)

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Bear in mind that being a Premium publisher fundamentally means that you get to negotiate revenue share with Google (there are other plus points, particularly custom size ad formats etc, but this is the big one).

So, from Google's point of view, if they feel that you are working better for them as you are with regular AdSense, or in reality there is no flexibility to negotiate in your sector, then there's probably not an incentive to "move you over".

As already mentioned, most Premium Publishers are actually very high traffic websites which have for a variety of reasons poor or difficult automatic contextual targetting.

I got a reply that my current account is a better match for me than Premium would be (unsubtle way of saying "no").

If mediabot is targetting your site well, and you're not in a saturated market in terms of ads, I would say that's a fair response.

TJ

6:03 pm on Dec 9, 2005 (gmt 0)

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Thanks for the responses. In answer to a couple of questions...

It's 20,000,000 page views, per month, and from a single site (and not forum page views either).

The site's relatively well-known, and I prefer to keep my identity anonymous (ironically, for the sake of being able to be more open), so I can't give out the URL.

TJ, your response made sense, I guess. I just wish they'd list the criteria more clearly on their application form. From Google's point of view, I guess I understand, just don't get what the negatives would be with adding new members that aren't newspapers. My main reason for wanting to join is because I'm opening a new site soon that could really, really benefit from the flexible ad unit sizes.

Hobbs, yes. We're ranked very high on Alexa. Even better is that we use Google Analytics, so they have that data (in addition to their own toolbar data).

4:08 pm on Dec 11, 2005 (gmt 0)

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I wonder if their criteria is a consistent 20m pages/month. One swallow doesn't a summer make, so in their view October might just be a peak. It might create a bit of a problem if, once they've given you the premium benefits, you drop down well below the threshold.

Perhaps reapplying might be successful once you have a few months of consistent traffic well in excess of 20m?

6:21 pm on Dec 11, 2005 (gmt 0)

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"My main reason for wanting to join is because I'm opening a new site soon that could really, really benefit from the flexible ad unit sizes."

Being a premium publisher wouldn't help you. You can only use the premium publisher tools and services on the site that achieves the premium publisher status.

7:00 pm on Dec 11, 2005 (gmt 0)

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I read this thread with interest, and I wonder if ASA is looking....

We too exceed what we believed to be the AS Premium criteria, and mailed them, twice.

So far some many weeks later, no responce.

Based on no reply we have chosen to review our AS ussage and allocate our traffic to other advertizers.

Poor show Google: no reply to good customers.

Is there a lesson here I wonder.....

7:58 pm on Dec 11, 2005 (gmt 0)

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"My main reason for wanting to join is because I'm opening a new site soon that could really, really benefit from the flexible ad unit sizes."

You might try asking if there is a beta program for regular publishers for this. If there is, maybe you can get into it.

8:24 pm on Dec 11, 2005 (gmt 0)

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how much do you earn with 20 milliion impressions?
 

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