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I've also received some clicks outside my domain as well, but they gave no money. I know "mystery clicks" is the case with CPM ads, but mystery impressions?
Did someone rip my side design off and forgot to remove the ads or something?
Respected sir ...........
I have put your add on our 4 websites. According to your report page
Impressions of these websites are as follow on date...........
In this way total page impressions should be 37105 but according to G
Report total page impressions are 52208. It means 14703 page impressions
are extra impressions
Our question is what is the source of these extra 14703 page impressions?
If these page impressions are out of our four websites then you are
requested to cancel these page impressions. I think someone has copying my
pages along with your add code.
Clicks number hasn't changed, CTR logically has changed.
And by the way: Earnings are going down generally ... but this is an effect I noticed since I started Adwords 2 1/2 years ago: More you have, more clicks you are producing, less they would pay you.
We wondered the same thing. Then I realized that one engine picked up a domain name we had pointing to the site, but is not the domain name we promote for the site, and we had a hyphenated domain name that another engine picked up. That made our channels add up almost perfectly.
Try adding all the domain names you own for the site into your channels and see if they don't add up.
Another thing we wondered is whether bot crawls count as impressions. If they show up in stats, and they do, that would mean they count as impressions?