Forum Moderators: martinibuster
I have to stop it as I found I have to spend much more efforts to filter those MFA scrapers after a week of trip run, that is not manageable and actually eCPM dropped over 20%.
I think Google is setting favorite to advertisers without sufficient controls provided and that actually encourages scrapers to abuse the AS contents network. It seems to me that the SmartPricing is not effective enough to stop the growth of scraper websites (who knows what is in Google's mind?) or scrapers would start to lose their money whenever they received more clicks from their Adwords advertisement.
What I see that the scrapers ads are started to make an image - Adsense "cheap". That is also negative to quality websites and the users. Google is looking from the big view, they may earn more or keep their earnings in short-term, but it is at risk to have a real problem that the quality and structure of the AS contents network is actually corrupting if the abuse continues.
When YPN and MS, the competitors are ready, that will be a new and interesting world.
My income fell about 550 dollars for November because of it. Clicks and eCPM went down drastically and still are not picking back up like they should.
I suppose it will take awhile for the recovery effort to kick in as I only did it last week.
I also removed all referrer ads. Nothing they have done so far has actually helped me but maybe in the long run, after recovery, then things will get better. Hopefully.
Ann
I can imagine that extra link in the ad block lowering the clickthrough rate, but the link doesn't affect the underlying functionality, so how does it cause scrapers to target your site?
Yes, the link makes that easiler for scrapers in my case.
It is probably more due to Christmas time.
I also now see cheap irrelevant CPM ads on my site.
I am in a major site in a sector that has some good advertisers.
So a week ago i asked Adsense if i they allow me to directly contact these advertisers to tell them about the advertise on my website thing.
I know i could do it without asking adsense, but you know I prefer them to agree, be aware and advice than firing me because a nasty one would have reported me as spam.
I wish it can push bids up.
Not that I don't want to play every game Google comes up with - I don't - but I don't need G to be a middleman for people who actually wish to advertise on my site directly. I have my own rates and adserving software which I use primarily for self-promotion.
I hate to think that G is "punishing" me for not trying to get referrals, but I think they are.
Just because you opted out of the Google advertise link on your site does not mean you are not getting CPM ads and that could be what is dragging down your clicks.
I read of one of the other large publishers in here emailing Google when CPM first started a month or so ago because of declining revenues.
He/she politely explained and asked to have the sites not be included in any site targeted CPM ads.
I did the same thing last week and I have not seen much of an increase but it seems to be slowly building upward again. I already have ad servers for CPM and I make more money with CPC so for me it does not make sense to have them running on my websites.
You may need to send them a polite email to that effect.
Ann
kz
it's not working for me, link is still not showing in my ads.
so since when did you guys who opted in got your link to show? is it county-specific e.g. currently still only showing for u.s. publishers or something like that? anyone get the same problem like me?
kz
I have sent Google e-mail to express my wish and reason to opt out from both "Advertise on this website" and CPM site targetted ads.
Have you tried opting out through your "My Account" tab? You'll see "Onsite Advertiser Sign-up [edit]" near/at the bottom. Click edit to change your settings.
Hope
One thing is for certain about Adsense, and that is NOTHING is for certain with Adsense.
i wrote to the adsense team and complained about the issue which a lot of webmasters seem to object to:
- no unique landing page per site
- no adequate stats for cpm ads
got the reply, that currently no unique landing page and no cpm stats are planned, but my feedback is forwarded to the appropriate place.. :/
my concern is evident, because i have multiple websites in my account.
since i want to test this feature and don't want to wait, here's my workaround so far:
my uploaded logo contains all three websites and i labeled the landing page the name of my company (advertise on 'my company').
fortunately i figured out, that google regards the particular website, from which the ad link is clicked very well. so the advertiser is linked to the concrete website in the sign up process.
any other suggestions?
kz
In the field where you are supposed to enter a URL, I've entered the text "this website". Works like a charm.
I made a custom message for the landing page, stating basically that "If you wish to advertize directly on this website with a custom ad or link, email us directly at xx@yy.zzz - or click on "Sign up" and battle it out with everybody else".
It may happen later today, as it seems recently that Google is taking longer to reflect changes to settings in the actual website. Eg: yesterday morning I tried banning a CPM advertiser; it continued to appear all day, but has disappeared today.
In theory, having CPM ads appear on a site should drive prices up - because there is more competition for the same space. However, the question is whether it is working out in practice. Without hard data to compare CPM and PPC ad performance, it is difficult to judge whether movements in earnings are due to CPM ads or other factors.
In theory, having CPM ads appear on a site should drive prices up - because there is more competition for the same space. However, the question is whether it is working out in practice. Without hard data to compare CPM and PPC ad performance, it is difficult to judge whether movements in earnings are due to CPM ads or other factors.
This is probably a silly question, but how can one tell if an ad is CPM or otherwise?
Thanks,
Hope
It's not silly at all. In fact, working out which are CPM ads might be quite difficult. The two main clues that I've been using are:
If anyone else has any other pointers to CPM ads, please shout.
1. Ads appearing on pages that are not directly relevant to the content of that page.
Eg: if you have separate pages about red, blue and white widgets, then ads for white widgets start appearing on all pages2. Expanded text ads.
This is where an ad block normally containing 2 or more ads is taken over by one ad with a larger font. This is a dead giveaway, I think, because as far as I know PPC ads do not appear using expanded text.
Thanks 21_blue. I'll have to keep an eye out for #1.
For your second item - the expanded text ads...yes, I've seen those and have blocked all I come across.
Hope
Why did I opt out? I opted out because I know what some of my advertisers have been paying. It was my feeling that I was going to make a whole lot less money if they bid directly for my site. I have been removing ad blocks fast and furious, leaving only the higher paying ads on the site.
On weekends, I get lots of low paying ads from companys I would rather block, but there are too many in number. So, I let them run. They are only there because my higher bidders tend to bid on weekdays, when the target traffic is there.
So, this is where I am. I think that if I have on average 8 advertisers who each pay a hypothetical minimum of $.50CPC, and I get a bidder who only wants to bid for my site, and he wants to pay only a nickle, he gets in and one of my random network ads get pushed out.
It is my thought that if I had 3 ad blocks on, and on some pages not yet updated, I do, and that nickle bidder is in there, what happens if I pull the third block. He bidded in, he stays in, pushing one network ad out? That is the way it works at Adbrite, where I assume the Adsense idea originated.
What happens if I get a rash on the weekend, like I have today, of junk bidders, bidding just for my site, and they each only get the 8 slots up to a top bid of a dime? No random network ads? I lose my random ad blocks that might have been going for $0.25ppc?
If my dance card is full of those who bid directly to my site, do I never get any random ads? If that is the case, then competitor sabbotage could fill my dance card with low paying ads, keeping more of those higher paying ads in network, to be displayed perhaps for their site?
As you can see I worry alot, and take very few chances. Since this is not all written in stone, we have to assume it is possible.
I saw that at Adbrite. But... at Adbrite you decide what the minimum bid will be, for those who want to advertise directly. You control it. I see no option for that at Adsense, and that was the deciding factor in me opting out.
We are coming into the slow season in two more weeks, and if any of this is possible, it could be a crushing blow to Q1. CPC is going to drop anyway in Q1, why give it a push further south?
Am I on base with this?
If Adsense wants to let them advertise directly, they need to let us control the minimum bid. If they did that, I would have a new outlook on the system, and would be making numerous changes to my site, to expand Adsense, on more levels.
You have only opted out of the fun thing Google thought up to put on our sites but to opt out of CPM ads all together you have to email Google and request it.
I did and I received a nice reply telling me all the virtues of CPM ads but, bottom line, I know what works for me and CPM has a limitation of earnings on my site where CPC does not. So a simple return of the email with an opt out took care of the matter.
I am still trying to recover from the hit I took when all that mess kicked in.
Ann
Thanks for pointing me that way. We have a cpm server as well, and we don't perform nearly as well with those as we do wih cpc.
CPM may be just the thing for some sites and maybe even forums but just not for me as I have other adservers suppling the CPM's.
I am going to remove the filter list and let all ads to run on my site. See how it goes in the coming week.
Please let us know how things go.
I'm trying the banning of individual CPM ads at the moment, rather than opt fully out of CPM ads as you have done. The disadvantage of my approach is that I can only see the CPM ads in the UK - I don't know of anyway of checking how my site appears in the US (the preview tool doesn't seem to include CPM ads).
You might need longer than a week, though, to see the benefits. From looking at my data trends and comparing with CPM ads appearing on my site (in the UK) I have a suspicion that CPM ads depress smartprice. If that were the case, it might be one reason why Google is convinced CPM ads should help to drive prices up, but don't.
I think it already has effect, my CPC and CPM were resumed, in the past 4 hours, to the level at a week ago before the "disaster turndown".
I am monitoring if this recovery persists throughout the next week.
