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I've had an information/product based site for some time now, and I've just activated adsense. I just received my first earnings today. Can someone please explain the following:
Page Impressions = 9
Clicks = 2
Page CTR = 22.2%
Page eCMP = $14.36
Earnings = $0.13
Why is my page eCMP $14.36 but I only earned $0.13.
I never clicked on my ads. Can someone please shed some light! THANK YOU. YOU GUYS/GALS ARE SO HELPFUL!
Also don't even try to compare adsense stats with your site stats it will make your head hurt.
There is a statisitc formula how to determine +- range by the number of watched incidents.
Also the value of clicks can scatter in a wide range of easy 1:100
With 2 watched incidents, You have also by far not enough statistic data to tell something.
The next click could be $2 or just 2 cent.
You need at last some 1000 impressions and some 100 clicks to see in what range Your site really is.
The best advice is to go on data accumulated over time. You will then find out what is "Normal" for your site.
eCPM as others have pointed out is a measure based on 1000 impressions. It's very useful when comparing channels with vastly different click / impression rates as to how effective a page is at earning you money.
That depends much from a point of view. For me, 100$ a month would be "nothing", yet to someone it would be a dream come true.
I think it's always possible to make more money from AS than from regular banner ads, it just needs work and testing with the units, placement and colors, etc.
1. a nice user base
2. your site must be aable to handle the users online concurrently (mine could only handle 50 queries per second and now change allows me to have 800 queries per second)
3. you must place your ads in a visible place matching your site link colours and theme of your site
4. do not attract attention to your ads as this makas them look like advertisements, remove your border background by making it the colour of your page background this blends well and place in your header, don't place writings near it
5. ctr increase can be achived by placing content near the ads that people would suspect the ads as relevence to the content , ie. computer review links above adsense links try to follow same format in a skyscapper this is Gold.
With only 9 impressions and 2 clicks any value you get can fluctuate between very low and very high values. You cant make predictions or any kind of analysis with such a low data sample. Just enjoy the absolute earnings.
Perhaps with 100 to 1000 impressions you may get worthy stats to analyze. Until you get there, just concentrate on increasing the traffic and value (content, etc.) of your site.
Hope this helps.