Should I kill the Low-CTR part of my site

Since this low-ctr segment still generates ~20 bucks a month...

[VedranKovac]

Hello All,

I have a site with two segments (English and Non-English).

The English part is doing much better and it’s generating ~8 times more money. Needles to say, the CTR on the non-English side is just a fraction of percent (fluctuates from 0.2 to 0.8).

Yet, since this low-ctr segment still generates ~20 bucks a month so I am reluctant to pull a plug on it.

I was wwandering someone can let me know are there any negative consequences this decision? And if I kill the non performing segment, what would be the positive impact?

Best,

V.

[martinibuster]

Is the low ctr is due to poor ads?

Are the ads being shown in the country for that language?

Is your site shown in the Google serps within the country for that language, i.e. for France, does google.fr show the results for your French site (example) if you search for results only from France?

[calman]

Low CTR on your non-English language sections should not necessarily hurt you in the form of smart pricing. You will only be hurt with smart pricing if the clicks that you do get in those sections result in a low conversion rate. Of course, Google does not give you any information on conversion rates, so how is one to know. You only find out about smart pricing changes when your ECPM starts changing.

Because you earn such a small portion of your revenue from your non-English sections (about 10%), it would not seem that poor conversion rates on those pages should have a major impact on you.

I face the same problem as you. I have non-English sections with low CTR rates and much lower income flows than on the English sections. It has always been that way, and nothing that I do seems to change it very much. I would, however, never compromise the integrity of my site by deleting sections of it just to please the Google AdSense smart pricing Gods or, indeed, for any other reason.

You may also want to investigate alternative revenue opportunities for the non-English portion of your site. I am, for example, almost ready to replace AdSense on the Spanish portion of my site.

[VedranKovac]

The poor performing side of the site is in Croatian. It ranks outstandingly well on a ton of keywords in Croatian (on google.hr - a Croatian version).

Yet, majority of the ads displayed are the non profit ones - therefore low CTR.

Surprisingly, my other Croatian site always displays Adsense ads in Croatian and I am quite happy with it.

[calman]

Perhaps you should consider putting your Croatian content on a separate domain if you think that there is a sufficient supply of AdSense Croatian ads to support the content on your site and if you think that the mix of languages on your site is causing an ad targeting problem. It seems that you have no problem with ad supply on your other Croatian site.

Just a thought. Maybe it won't work for you.