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I can't take this anymore.

low click prices

   
10:04 pm on Nov 14, 2005 (gmt 0)

10+ Year Member



Hello all,

Just wanted to share my problem with you, most human beeings tend to do this...
Increased number of visitors, increased CTR but click prices gowing down. For my first two months in Adsense all was fine, my awerage cost per click was around 40 cents. Now a 10 cents click is somethnig extraordinary... At an average cost per click of 4 cents it's just not worth it. I would rather pay 4 cents for a visit, not give my visitors away for free!

10:19 pm on Nov 14, 2005 (gmt 0)

10+ Year Member



Switch to Y
10:21 pm on Nov 14, 2005 (gmt 0)

5+ Year Member



How many pages on your site do you have. From what I understand, you have to have a large website 1000 pages or more, to get some decent numbers. Google is phasing out cloned websites, so they won't be as profitable as before. If you have unique content, the numbers "should" reflect this.

However, it is the nature of the capitalistic beast to reduce prices to get more paying clients.

10:38 pm on Nov 14, 2005 (gmt 0)

5+ Year Member



Daily occurence. Smart pricing is flawed.
10:55 pm on Nov 14, 2005 (gmt 0)



Daily occurence. Smart pricing is flawed.

Or it's working as intended.

11:00 pm on Nov 14, 2005 (gmt 0)

5+ Year Member



How would you know it's working as intended? You don't!
11:03 pm on Nov 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"Need 1000 pages or more..."

Nope.. not true..

It helps to have varied content so you don't wear out a few advertisers.

Don't block urls just because you don't like an ad.

11:10 pm on Nov 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How would you know it's working as intended? You don't!

If that's the case than no one else can state that it's not working either ;)

I am seeing higher EPC than ever before (except the 1st 6-months of the adsense program) on a site that is about 4.5 years old and has been running adsense since almost the time it was offered. I have heard similar from others I know. The problem with any subject is the people it affects adversely post more about the gloom than those that are happy.

11:14 pm on Nov 14, 2005 (gmt 0)

10+ Year Member



My site has 60 pages with unique content. I never get PSA's and I always have ads to display on my pages.
Today I changed my ad blocks, replaced two medium rectangles with two small rectangles, in an attempt to reduce the number of ads displayed on the page, hence increasing bid price. Wrong! I still get pretty 3 cents clicks. And from serious sites, no pages made for adsense. Hope this will change soon, maybe my smart pricing cookie will just go away.
"If I ingnore it maybe it will go away" :)
11:26 pm on Nov 14, 2005 (gmt 0)

5+ Year Member



When you drop from $1 to a penny a click, that is not smart pricing?
11:36 pm on Nov 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When you drop from $1 to a penny a click, that is not smart pricing?

Well that depends... sounds smart if the advertisers are bringing down the cost or if Google is. It all depends on which end of the penny you are on.

I have seen drops before, but I would venture to say if the price drops that drastically then it's either due to advertiser cost or Google doesn't think much of the site or the clicks from that particular site.
Look at it this way - when someone visits a page with AdSense the page has to request the ads from Google. If as soon as the ads are displayed they are clicked on (they can measure this I'm sure), I would venture that site in question is not building much value into that click. Instead the AdSense ads are acting as a way out of the particular site in many cases. I'm sure Google takes a look at this since they have the stats.

11:57 pm on Nov 14, 2005 (gmt 0)

5+ Year Member



In the end, nothing you said could be proven. The only thing we can accurately conclude is when clicks are going from $1 to 1 cent, is that smart pricing or not? Use your judgement.
12:04 am on Nov 15, 2005 (gmt 0)

10+ Year Member



So many whiners at this forum.

Supply and demand. When people make money running Google ads, more websites sign up as AdSense publisheers. Supply goes up faster than demand: prices fall.

12:06 am on Nov 15, 2005 (gmt 0)

5+ Year Member



In the end, nothing you said could be proven. The only thing we can accurately conclude is when clicks are going from $1 to 1 cent, is that smart pricing or not?

What is your sample size for tracking clicks?

You can't just declare from 1 single click to the next one it is smart pricing. There are a myriad of factors that influence an individual clicks price.

12:16 am on Nov 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



there is a really simple way to end your misery of only earning a few cents a click, take the adsense code off your site and go back to what you earned before adsense was launched...nothing...zilch...zero

but for christ sake stop your friggin whining, its boring...

this forum is being dragged down by the same s**t posted time after time, would it be too much to ask just for once to have a few posts what are positve instead of all this negative stuff

12:36 am on Nov 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In the end, nothing you said could be proven. The only thing we can accurately conclude is when clicks are going from $1 to 1 cent, is that smart pricing or not? Use your judgement.

Well, yes, in many cases the click may not be worth a penny to the advertiser...so "yes" that's smart pricing.

edited: I don't understand what changed your tune since you posted in [webmasterworld.com...] (msg#9) where I agree with you completely. Maybe since your EPC dropped things are different than when it happens to others?

[edited by: The_Contractor at 12:44 am (utc) on Nov. 15, 2005]

12:38 am on Nov 15, 2005 (gmt 0)

10+ Year Member



LOL ncw164x.

Sorry I can't add to the whiny thread today. Out stats are actually up! I suspect the holiday surge is beginning. (finally)

ann

1:08 am on Nov 15, 2005 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Well,
If you "just" changed your ads around you have to give it at least a week to see if the ecpm starts to rise.

Ann

1:17 am on Nov 15, 2005 (gmt 0)

5+ Year Member



The Contractor, it was beren who posted that, not me.
aeiouy, the sample size is much larger than 1 click.

But it's still very true. You don't know if smart pricing is working as intended or not. But when you see 1 cent clicks, that should tell you smart pricing is in effect. Because advertisers can't bid lower than 5 cents, unless Google is taking 80% share?

1:32 am on Nov 15, 2005 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Most likely, but Google recently introduced some kind of flexible minimum bids, and I believe you can get clicks in some areas for less than 5 cents now, even before SP kicks in. Also the 1 cent could theoretically be due to CPM revenue.
1:42 am on Nov 15, 2005 (gmt 0)

10+ Year Member



Now jomaxx ..... lets not confuse others in this thread with facts:)
2:09 am on Nov 15, 2005 (gmt 0)

5+ Year Member



What about let's say 5 clicks 2 cents, advertisers can bid 1 cent or bid nothing? The only thing that makes some sense are CPM ads, but you would know if you are being targeted and I am afraid that's not the case here.
2:19 am on Nov 15, 2005 (gmt 0)

10+ Year Member



So lets play musical what ifs....5 clicks...4 considered fraudulent...so 1 click = 2 cents. Sounds about right:) So smart pricing or fraud algo at work....could this explain some things....naw...couldn't be possible:)
2:29 am on Nov 15, 2005 (gmt 0)



I assume after an update like Jagger where traffic changes completely any kinda fitting algorithm would have to find it's new maximum or local maximum again and would show more variations on some websites. Just a guess. I also assume that Jagger will bring problems initially on how Google can predict where to get rid of the ads or how many they can get rid off.
2:40 am on Nov 15, 2005 (gmt 0)



The only thing we can accurately conclude is when clicks are going from $1 to 1 cent, is that smart pricing or not?

It could be smart pricing, lower bids, low-paying CPM ads, a compensation formula that rewards good content and penalizes junk pages, or any number of things (individually or in combination).

4:32 am on Nov 15, 2005 (gmt 0)

5+ Year Member



Fraudulent clicks is certainly a possibility, but would be extremely unlikely. Constant fraudulent clicks? Nope, a more reasonable explanation is smart pricing.
5:33 am on Nov 15, 2005 (gmt 0)



If you want a simple explanation, why not just blame it on God?

In reality, the reasons are unlikely to be as simple as "smart pricing" or any other one-shot explanation.

5:50 am on Nov 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You don't know if smart pricing is working as intended or not.

Well, I know that I'm paying less AdWords dollars for the same amount of traffic than I was. Call it what you want.

But when you see 1 cent clicks, that should tell you smart pricing is in effect. Because advertisers can't bid lower than 5 cents, unless Google is taking 80% share?

See, this is why I own Exxon stock. That way, when I'm getting screwed at the pump, I can think about my next dividend check and calm down. Why not become an AdWords advertiser? Then, when you see your epc go down, you can think about how your advertising costs are dropping and calm down. Also, you would learn useful information, like the fact that advertisers can certainly bid less than 5 cents.

7:05 am on Nov 15, 2005 (gmt 0)

10+ Year Member



If you want a simple explanation, why not just blame it on God?

That's an interesting idea, but I don't think that blaming it on God is sensible. What if he comes down and kicks our little behinds. He is omnipotent, afterall, isn't he. Let's blame it on either Jews or China-loving left leaning liberals or genetic engineering - they'll never fight back.
I think we need a vote on that. How about picking one member of WW each month who'd be solely responsible for everyone's misfortures. Let me volunteer.

Hey guys - if your CTR dropped, if you EPC dropped, if your traffic down to nothing, if you aren't placed for desired keywords high enough, if you were kicked out of AdSense or not invited to YPN, if you got smart priced, your check is late, you can't log in your account - it's all because of me. At least for the month of November.
Now that you know that I did it all, you can chill out and start working.

7:23 am on Nov 15, 2005 (gmt 0)

10+ Year Member



God is a he? prove it ;)
This 33 message thread spans 2 pages: 33