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Just wanted to share my problem with you, most human beeings tend to do this...
Increased number of visitors, increased CTR but click prices gowing down. For my first two months in Adsense all was fine, my awerage cost per click was around 40 cents. Now a 10 cents click is somethnig extraordinary... At an average cost per click of 4 cents it's just not worth it. I would rather pay 4 cents for a visit, not give my visitors away for free!
However, it is the nature of the capitalistic beast to reduce prices to get more paying clients.
joined:Oct 27, 2001
Daily occurence. Smart pricing is flawed.
Or it's working as intended.
How would you know it's working as intended? You don't!
If that's the case than no one else can state that it's not working either ;)
I am seeing higher EPC than ever before (except the 1st 6-months of the adsense program) on a site that is about 4.5 years old and has been running adsense since almost the time it was offered. I have heard similar from others I know. The problem with any subject is the people it affects adversely post more about the gloom than those that are happy.
When you drop from $1 to a penny a click, that is not smart pricing?
Well that depends... sounds smart if the advertisers are bringing down the cost or if Google is. It all depends on which end of the penny you are on.
I have seen drops before, but I would venture to say if the price drops that drastically then it's either due to advertiser cost or Google doesn't think much of the site or the clicks from that particular site.
Look at it this way - when someone visits a page with AdSense the page has to request the ads from Google. If as soon as the ads are displayed they are clicked on (they can measure this I'm sure), I would venture that site in question is not building much value into that click. Instead the AdSense ads are acting as a way out of the particular site in many cases. I'm sure Google takes a look at this since they have the stats.
What is your sample size for tracking clicks?
You can't just declare from 1 single click to the next one it is smart pricing. There are a myriad of factors that influence an individual clicks price.
but for christ sake stop your friggin whining, its boring...
this forum is being dragged down by the same s**t posted time after time, would it be too much to ask just for once to have a few posts what are positve instead of all this negative stuff
In the end, nothing you said could be proven. The only thing we can accurately conclude is when clicks are going from $1 to 1 cent, is that smart pricing or not? Use your judgement.
Well, yes, in many cases the click may not be worth a penny to the advertiser...so "yes" that's smart pricing.
edited: I don't understand what changed your tune since you posted in [webmasterworld.com...] (msg#9) where I agree with you completely. Maybe since your EPC dropped things are different than when it happens to others?
[edited by: The_Contractor at 12:44 am (utc) on Nov. 15, 2005]
But it's still very true. You don't know if smart pricing is working as intended or not. But when you see 1 cent clicks, that should tell you smart pricing is in effect. Because advertisers can't bid lower than 5 cents, unless Google is taking 80% share?
joined:June 13, 2005
joined:Oct 27, 2001
The only thing we can accurately conclude is when clicks are going from $1 to 1 cent, is that smart pricing or not?
It could be smart pricing, lower bids, low-paying CPM ads, a compensation formula that rewards good content and penalizes junk pages, or any number of things (individually or in combination).
joined:Oct 27, 2001
In reality, the reasons are unlikely to be as simple as "smart pricing" or any other one-shot explanation.
You don't know if smart pricing is working as intended or not.
Well, I know that I'm paying less AdWords dollars for the same amount of traffic than I was. Call it what you want.
But when you see 1 cent clicks, that should tell you smart pricing is in effect. Because advertisers can't bid lower than 5 cents, unless Google is taking 80% share?
See, this is why I own Exxon stock. That way, when I'm getting screwed at the pump, I can think about my next dividend check and calm down. Why not become an AdWords advertiser? Then, when you see your epc go down, you can think about how your advertising costs are dropping and calm down. Also, you would learn useful information, like the fact that advertisers can certainly bid less than 5 cents.
If you want a simple explanation, why not just blame it on God?
That's an interesting idea, but I don't think that blaming it on God is sensible. What if he comes down and kicks our little behinds. He is omnipotent, afterall, isn't he. Let's blame it on either Jews or China-loving left leaning liberals or genetic engineering - they'll never fight back.
I think we need a vote on that. How about picking one member of WW each month who'd be solely responsible for everyone's misfortures. Let me volunteer.
Hey guys - if your CTR dropped, if you EPC dropped, if your traffic down to nothing, if you aren't placed for desired keywords high enough, if you were kicked out of AdSense or not invited to YPN, if you got smart priced, your check is late, you can't log in your account - it's all because of me. At least for the month of November.
Now that you know that I did it all, you can chill out and start working.