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Keep visitors on site or let them come back?

Can you enforce stickiness?

         

perldiver

12:20 am on Nov 13, 2005 (gmt 0)



Here's an interesting question that just occured to me.

I know our adsense ads must open without opening a new window, and I totally understand the reason for that rule.

However, a few of my big sites are news aggregation. I have always felt it was best for "stickyness" that when visitors click on a headline that's external to my site, that the news story open in a new window, so that I don't "lose" the visitor.

But it just occurred to me. Would it be better to let them go away and trust that they come back, because when they do, they'll see new and possibly different ad impressions and potentially different reasons to click on them than the previous time they saw the page?

So, what does everybody think? Do you think I'd get better CTR if I let my visitors go totally off site and trust them to come back?

By the way, I've felt it was the "cheap" option to frame the external news story with a small "back" frame on top. I've always avoided this option, because as a webmaster I know I'd hate it if someone framed me...

jomaxx

12:34 am on Nov 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think it's a judgment call. I personally have (most) external links open in the same window because from a usability perspective I don't think there's any question that most people prefer it that way. And if you do things the way they prefer, it should help with longterm growth objectives - return visitors, word of mouth, bookmarking, inbound links, etc.

Tropical Island

10:44 am on Nov 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



... I totally understand the reason for that rule

Well I certainly do not.

At one time some browsers had an issue with sites that opened new windows however that is long past. All our outside links open in new windows.

What percentage of people who chose preferences in Google search or Google toolbar chose to open in new windows?

Nothing is more annoying then to click a search link and then after going through a few pages have to find the search page you were on.

I really think AdSense is missing the boat here. Why take people away from a site just because they clicked on an interesting link? This is just missed opportunity for both the site owner and AdSense. If the ads are well targeted then it more than likely that the searcher / visitor may be interested in other sites related to that subject.

IMHO it's something that Google needs to reconsider.

dzcap

1:56 pm on Nov 13, 2005 (gmt 0)

10+ Year Member



If someone opened your site running adsense in a new window, does that violate the policy about no adsense on popups?

Tropical Island

7:03 pm on Nov 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Opening a deliberate click in a new window is not a pop-up which are mostly involuntary.

As indicated above even Google gives you the option of a new window in their search preferences.

I really believe their decision is based on outdated data.

perldiver

11:06 pm on Nov 13, 2005 (gmt 0)



An update: Yesterday, for a test, I changed my site generation procedures to allow the system to generate the links so that they don't open in a new window. Today, the CTR on that site has gone from bad to really bad. But, it may just be because it's Sunday so I'm going to let the test go on a few more days before I switch it back to the way it was.

Jay718

11:19 pm on Nov 13, 2005 (gmt 0)

10+ Year Member



But it just occurred to me. Would it be better to let them go away and trust that they come back, because when they do, they'll see new and possibly different ad impressions and potentially different reasons to click on them than the previous time they saw the page?

I have a question with that statement...does it violate the adsense rules if a vistor clicks on a ad....then comes back and see a completely different ad does that violate the tos.Maybe not even the same day what if they come back the following day and see a different ad can they click or would that fall under fraudlent clicks.Cause I mean it is our traffic to begin especially if you have a site where you attract your visitors to come back.Someone please break this down for me

perldiver

12:01 am on Nov 14, 2005 (gmt 0)



Respectfully: What?

By Adsense's very nature, whenever you load a page with Adsense ads you're going to see different ads. I don't understand what you're saying/asking.

ronin

12:17 am on Nov 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Nothing is more annoying then to click a search link and then after going through a few pages have to find the search page you were on.

I'm couldn't agree more. I'm inclined to suggest to people who don't like multiple windows that they shouldn't use an operating system which revolves around a paradigm of having multiple windows available.

jomaxx

1:04 am on Nov 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's not that they don't like or don't understand multiple windows. It's that THEY want to make the DECISION whether to open a link in a new window or not.

perldiver

1:11 am on Nov 14, 2005 (gmt 0)



Jomaxx: Very good point. BUT my CTR has dropped WAY down today.

From a user standpoint, what would you think about the site letting you set a cookie to have links open in new windows, but the system sets it to off as a default for new users?

jomaxx

2:41 am on Nov 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Heh, if I sounded kind of ticked off it's because I was responding to ronin's comment which was needlessly arrogant. In fact I have a secondary site where the external links do open in a separate window, so I'm not married to a strong position either way.

Anyway I think that's potentially a great idea. How can giving the user the ability to customize the look and feel of a site not be be a good thing? However you're still left with the AdSense ads which cannot be changed.

P.S. AFAIK this cannot be done by CSS. Therefore you're left with a PHP solution that might be cumbersome and/or difficult to implement for external links only.

perldiver

5:15 am on Nov 14, 2005 (gmt 0)



Oh, I was only referring to the rest of the site, of course. Adsense can open in whatever window it wants, I'm happy to stay within the TOS on that.

LisaWeber

6:15 am on Nov 14, 2005 (gmt 0)

10+ Year Member



Nothing is more annoying then to click a search link and then after going through a few pages have to find the search page you were on.

I'm couldn't agree more. I'm inclined to suggest to people who don't like multiple windows that they shouldn't use an operating system which revolves around a paradigm of having multiple windows available.

I couldn't disagree more. Nothing is more annoying to me then a link opening in a new window. If I wanted it open in a new window, I would open it that way.

ronin

1:52 pm on Nov 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



jomaxx & LisaWeber> Yes, I can understand your frustration. But there is a similar amount of frustration when one expects external sites to open in a new window and then they don't.

It's all to do with how the UI behaves relative to what you expect.

I have a number of favourite sites which always open external sites in new windows, so I'm used to it and, quite frankly, much prefer it. Referring back to my earlier comment, which I did not think "needlessly arrogant" the whole point of a WIMP envronment is that you can have lots of windows containing discrete applications. This is, I find a very organised way of separating all the applications running on your desktop.

While LisaWeber says:

Nothing is more annoying to me then a link opening in a new window. If I wanted it open in a new window, I would open it that way.

I would counter that it's equally annoying to be halfway through an article, click on a link to an external site to read later and then find I've lost the article. So then I have to go back to the article, right-click, select "Open in a New Window", then refocus on the original window and keep reading.

This debate will run and run - some people prefer all the websites in the Back list, on top of each other, some people prefer different websites in different windows.

The answer: have overriding link behaviour defaults within the browser.