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We need to find a way ( lets see) to study not only that which ads perform better, but also which ads work better in which geo location.
Step One: We may try to determine and target what exact part of our each page (or system) is attracting the ads. ( not just what keywords or keyphrases, but also where exatcly they are located on the page in questions ). This may be achieved by the new facilities of section targeting by adsense.
Step 2: We may try to see what geo locations are interested in what kind of adverts. ( using some real time news study and interest study and some general knowldge.)
Step 3: On the basis of IP based geotargeting, we manipulate the content inside the SECTION TARGETING ONLY ..
This means that I intend to have multiple data streams, based on geolocation, which can be fetched from my database. Now you see that i am not actually touching the google adsense code, but having a dynamic, geotargeted data inside the section target section.
I believe that the adverts that would be shown , based on section targeting, which now may be geotargeted, may yeild better results.
This is just in theory now, but I would like to have comments from all of you.
Any Adwords advertiser can choose the countries (visitors) his ad is shown to.
Whatever you call it: smartpricing, discounts, fraud relieve or whatever - as a publisher your responsibility ends with providing the ad space.
Everything else is up to the advertiser:
* ad copy that entices to click
* landing page that entices to convert
...period...end of the story!
Therefore, publishers must try to experiment with methods to get not just smarter but 'performing' adverts on ther website.
My experiments are just because i dont want dull and scammy spammy scrapers advertisers to be away from my site.
I am still trying to work on content fetching from database , based on geotargetting.
Will need some time to write a program / script in php which fetches content from database based on user country and displays it.. \\Lets try ..
This is not fair to publishers.
I hope Adsense can realize this.
The only way to do this for the specific purpose of improving AdSense targeting would be to send surfers from different regions to different URLs.