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I understand that these are very big players but to me all Microsoft has to do is put the search bar right into the OS as they are already planning and it's the end of the others... (not dead just very little market share)
That is if they have excellent results in the future.
Could you see huge legal issues if they go this route? Why would the surfer type in Google.com or Yahoo.com when they could search strait from their desktop.
The problem is the legal one.
They might have to open up the intergral search, to others,
however the presentation for other search engines might be less attractivly integrated.
It will be a matter of time before the average user will stop going to search engines just use the OS. Let's face it majority of people are just lazy and will not like the extra step to type in a domain name like www.google.com then type the key word (s)
That's why I think M$ is not too worried about Google or even Yahoo! now. Also, with the power behind Yahoo with Ink AV and now OV Google should be a bit worried.
Searching the web for some information through MSN only would not be an easy cake for Microsoft to handle alone. This might declare a very big war and who knows, we might see Google, sun, Apple, Red Hat, Netscape uniting soon against the new monopoly.
I have read an article in IEEE Spectrum lately about the possibilities of a new cartel between Red Hat, Sun and Apple. The writer did not mention the potential of the internet to empower this cooperation. Though, I am sure that it might really affects Microsoft trend in the future.
I think Google would lose the lazier surfers, but not most of their surfers. Plainly because people use Google for a reason.. It's relevant to what they search for, they aren't bombarded with ads or popups, and it's pretty easy to navigate through. You search for something, it comes up. Simple and plain as that, and Google has everything you need to complete your search.
What if the results are the same or better than Google's?
First, their own ads then paid ads and so on.
This is the difference between a real SE And a portal with a SE. When search is integrated in OS, it would be another mirror for the portal and beleive it or not they are hungry for fast c$sh.
Google would have better algo for sure and maybe less users. Though, it can keep the competition.
New Windows OS = Demise of Google Toolbar
If there's no IE, where can they hang the toolbar?
This has been an ongoing discussion for quite a few months now. The wrap up is that search will be integrated within the file system of the next os, Longhorn- several orders more integrated than it currently is. I've been following this since the beginning of this year, since before the msnbot popped up. The speculation really heated up when the msnbot showed it's face.
Here is the thread, from April 25th of this year, detailing the very first sighting of msnbot:
You'll see my cranky post questioning why they were making a big deal about spiders... Wow, I really missed the import of that event when it very first broke!
Interestingly- Webmasterworld had the first report of msnbot, a junior member, GaryK, spotted it. The news media followed up about 4-5 days later.
However, it has been noted/rumoured in other places that MS actually offered to buy Google, but that Google turned them down.
Lots of money folks are betting on AskJeeves for being the next takeover target- but I feel that the LS directory makes a better match to MSN's coming Search Engine.
The thing is, one day you will tell your children how you used to start up this thing called a browser and type in the letters 'www.google.com' and then type in a search string and click on each hyperlinked entry in turn to find what you want. They will look confused. Then you will try and explain to them that what they do to create a new document is actually very similar except all the details are hidden. They will become quickly exasperated with their strange, old-fashioned, outdated parent and go back to their homework - writing an essay about the achievement of President Gates.