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Google announced the creation of a philanthropic arm whose goal is to, well this is what Sergey says,
We hope someday this institution may eclipse Google itself in terms of overall world impact by ambitiously applying innovation and significant resources to the largest of the world's problems...
And it's called Google.org [google.org].
[edited by: martinibuster at 8:50 am (utc) on Oct. 12, 2005]
That wasn't there this morning. Must be new.