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Looking for statistics on AdWords advertisers

Such as average monthly spend, etc.

6:37 pm on Sep 14, 2005 (gmt 0)

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I'm thinking of developing a tool for AdWords advertisers, but at this point I'm still in the research stage. I have seen the estimated number of advertisers and projected growth over the next few years, but what I'd really love to know are things like average monthly spend, or better yet, number of advertisers who spend between $1-500/mo, 500-2500/mo, etc. Does anyone know if this type of info can be found in any of Google's filings, or anywhere else I can find out this or any other type of related info? Thanks!
11:53 pm on Sept 19, 2005 (gmt 0)

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I dunno if you can find out about Google's advertiser demographics to that level of detail, but it'd certainly be interesting to know.

But maybe you can esitmate it from Snap.com stats? Just scale it, and assume Snap's advertiser community is roughly the same composition as Google's? That might at least give you a ballpark idea.

Please post your results, if/when you find any cool stats. :D


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