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**In Dec 02, started beta for froogle which is now very popular (to help consumers locate and buy products on the Web)
**In April 04 Google suddenly announced to start offering 1 GB free via his new service GMAIL – Result Yahoo!, MSN and all others have to offer the same.
**Big algorithm change by Google in Dec 04 followed by Microsoft’s announcement to be in to search industry (http://search.msn.com – still in beta version) – Yahoo accelerated implementation of Yahoo directory from Inktomi database (purchased last January) and now started to show it in web search too with directory listing)
**Google is scared with Microsoft’s announcement as Google’s current CEO has a experience of Microsoft’s monopoly while he was CEO of Netscape. But this experience is actually helping Google.(lets see)
**In October 04 Google launched Google Desktop Search – Result: Yahoo, MSN, AskJeeves announced releases of their desktop search applications.
**To keep up the trends they have started offering video search (http://video.google.com ) as it was announced and introduced first by Yahoo!
**in July 04 the acquired Picasa digital photo management company, to enable users to manage and share digital photographs.
**In October 2004, Google acquired Keyhole Corp and the acquisition gave Google users a new search tool, enabling them to view 3D images of any place on earth.
**ICANN’s current domain registrars list shows Google [icann.org...] - This indicates Google’s entry to domain registration market.
**Recently they have hired BEN – Main contributor and developer of open source Fire Fox browser. Incidentally gbrowser.com shows registrant contact as Google
And there are so many unique services and features by Google you never know where they develop their market i.e. blogger.com, orkut.com
From 1997 to 2001, Eric Schmidt was CEO of Novell.
"Another look at the ten acquisitions to date -- the assets of Deja and Outride, plus Pyra, Applied Semantics, Kaltix, Sprinks, Ignite Logic, Neotonic, Picasa, and Keyhole -- reveals a common theme: these are all small, creative, engineering-driven teams with no-bull#*$! cultures and interesting products and/or innovative technologies. A key challenge going forward is... can Google absorb bigger companies that contribute revenues, instead of just innovative products that make the company be seen as the Keeper Of Cool Things (so more people are willing to buy ads and/or display ads)."