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Internet search engine Google Inc. is set to introduce a test version of its online-payment service as early as this week, The Wall Street Journal reporting, citing people briefed on the situation.
To attract customers, Google plans to offer an unspecified rebate to people who make online purchases using the service, known as Gbuy, the Journal said.
Google's online pay service to test this week [today.reuters.com]
Google Aims to Speed the Online Checkout Line [nytimes.com]
...for every $1 a company spends on search advertising, Google will waive the fees on $10 worth of purchases. Factoring in the 2 percent fee, that represents a rebate of at least 20 percent of advertising spending....
...Online merchants that do not want to use Google Checkout "might be a little peeved," said Kevin Lee, chief executive of Did-it.com, a search advertising agency. "They might say if you give that credit to some people for credit card processing, give it to me for something else."...