Google Increases Market Share

In Feb, up to 42.3% from 36.3% (at the expense of Yahoo / MSN)

[poster_boy]

[biz.yahoo.com...]

According to ComScore data for February, Google increased its market share to 42.3%, from 36.3% on a year-over-year basis. High-profile rivals Yahoo! (Nasdaq: YHOO - News) and Microsoft (Nasdaq: MSFT - News) both dipped. Yahoo!'s search share fell to 27.6% from 31.1%, while MSN's share dropped to 13.5% from 16.3%. In an interesting aside, IAC/InterActiveCorp.'s (Nasdaq: IACI - News) Ask.com increased to 6% from 5.3%. (Ask.com recently dropped long-time gentleman's gentleman Jeeves and has embarked on a TV ad campaign entreating folks to give its search tools a whirl.)

[edited by: engine at 11:34 am (utc) on Mar. 29, 2006]
[edit reason] Added reference [/edit]

[wildbest]

Expect today GOOG shares to head north again!

[randle]

Google increased its market share to 42.3%, from 36.3%

I would like to know where they get these numbers because there not even close to the world I live in. Google at 42%? I have never seen any stats I look at, for any site we have, reflect a number that low.

[trinorthlighting]

I wonder how comscore data got its data? I would not rely on this infomation. They probally did some sort of survey.

[poster_boy]

Just a guess: Perhaps, they're ignoring the syndication networks and measuring Google.com vs. Yahoo.com vs. MSN.com vs. Ask.com.

If so, I'd buy the distribution. Google's network is substantial... with that included the % share is likely over 60%.

[cerebrum]

Google has much more share in my log referrals. I think comscore must take a big sample size.

[Pico_Train]

60% is probably more accurate for my niche

[treeline]

I'm guessing they count any type of search, such as news, jobs, or shopping, as Google's percentage has seemed too low on studies for years. If you include searches that are effectively just within Yahoo or MSN's sites, maybe that explains it. For pure web searches, I'd guess Google's share is closer to 65%.

[trinorthlighting]

Do not forget to subtract sponsor searches....

[ubermember]

in germany it's a common sight to see google delivering 80 to 90% of the search engine visitors.

[phantombookman]

Some of my sites are up to 97% Google!

In my main sectors if you do not rank in Google you may as well not be on the internet, and I mean that literally