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Google's effort to roll its advertising juggernaut beyond digital and into the world of print publications is struggling. And that may not be a good thing for the print industry.
Google's print ads not working? [businessweek.com]
"The tepid demand became evident in some of the winning bids, which were recognized earlier this month. Nicholas Longo, CEO of CoffeeCup Software, which makes tools for creating Web sites, wound up paying just $4,000 for each of three half-page ads in Martha Stewart Living. It was a long shot: The magazine's rate card pegs the price of a half-page ad at more than $59,000. Neither Google nor Martha Stewart Living would say what Google originally paid for the space, but it didn't get a similar discount."
I guess eBay better watch out, Google's getting into the bargain advertising business.