Forum Moderators: goodroi
[story.news.yahoo.com...]
I don't get it. How do people know Google is a search engine if it doesn't have "search" in it's domain name? ... oh, right ... branding
It is all in how you ask the question... does Coke really affect your life? Not really... but google sure does... this does not mean Google is more recognized than Coke. Just think 1 of 10 Americans are on-line... do you think the other 9 know about Google... but I'm sure all of them have seen or tasted a coke...
JP
"Apple polled 14 percent of the vote and, surprisingly perhaps, beat what is unquestionably the world's biggest and most successful brand -- the mighty Coca-Cola -- into third place at 12 percent. Ubiquitous coffee shop chain Starbucks and Swedish furnishings store Ikea came in at fourth and fifth place respectively. "
Ikea? I wasn't even *aware* of this brand before today. Makes me wonder about the sample set they used? I'm also at a loss to explain how the unpopular Apple computer beat out Microsoft. The real flaw in this survey is that "most impact on their lives" part. This survey looks all kinds of dubious to me.
This survey looks all kinds of dubious to me.
It would seem that the choices were rigged. Google had the <h1> tags, Apple had 14px font, Coke had 12px font, Starbucks had 10px font and Ikea had 8px font.
The option for write in candidates was at the bottom of the page as 1px font and hidden as white on white text.
8P
Ted
Ikea? I wasn't even *aware* of this brand before today. Makes me wonder about the sample set they used?
Hum...
Ingvar Kamprad created it [forbes.com] (Ikea stands for: Ingvar Kamprad Elmtaryd Agunnaryd)
And year after year, its been voted the strongest brand in Europe, people in russia, save a months salary just to go to the store there.
It's by far one of the strongest brands in Europe, and the story about it is just amazing.
In a industry which one of the most competitive in the world, he started out with a little shop in Elmtaryd.
and I feel a strange urge to buy furniture with names like "poang."
GG, glad you are only hungry and not looking for something else :)
Shak
Ikea? I wasn't even *aware* of this brand before today.
You haven't watched Fight Club a couple dozen times, have you? ;) Ikea is held up as one of the icons of consumerism in that film...
Thanks.
amazing taking into consideration there isn't a single
Google commercial on television.
My first thought, exactly. Well, my first thought was no TV spots, no radio spots (at least where I live and travel), no newspaper ads (ditto), and no magazine ads (ditto). This is a testament to the power of satisfying customers and word-of-mouth marketing. Amazing.
Has anyone ever seen a Google advertisement in the traditional media? Heck, has anyone ever seen a Google banner ad anywhere?
GoogleGuy, do you guys even have an advertising department? What the heck do your marketing people do all day anyway? (I think that's Google's marketing team being represented in those commercials on ESPN where the guys are playing "shelf-ball" in the office.) :)
I am not saying Google does not deserve it, they are after all the best and an icon for what can be accomplished.
Perhaps the fact that Interbrand's survey was hosted on the Internet had something to do with the results.
I'll bet it was MUCH more than "something"...........
The question "which brand had the most impact on your life in 2002" is not a metric to evaluate "branding". You'd have to be pretty pitiful to say that Coca-Cola had an impact on you life, but a great number of people recognize and have a positive response to the brand Coca-Cola.
Mmmm. Google, Apple, Coke, Starbucks, Ikea. That list makes me hungry, and I feel a strange urge to buy furniture with names like "poang."
Sounds like my girlfriend, she has completly furnished my apartment with Ikea stuff. Fine with me as long as she is paying! Actually Ikea is pretty cheap for the quality and style of their furniture.
This is my first post by the way....
Welcome to WebmasterWorld. Keep reading the threads on this board and eventually you'll be able to refurnish your apartment with luxury furniture.
Ted
Hmmmm....where is Mickey D's? Says something about the quality of this survey.
>"above averagely intelligent" professionals and students from over 72 countries.....
these folks rate Google branding above Mickey D's and Coke? Gimme a break.
The survey is a sham IMO, try McDonalds, Coca Cola, Pepsi, IBM, Ford, Microsoft, Wal*Mart, BBC, CNN, Pizza Hut, Yahoo, Shell, Toyota, Playboy....etc.
Google, Apple, Starbucks and Ikea might make the top 100 on a good day, no way the top 5!
If the survey was about influence I for one would give up Google in preference to McDonalds, Coke, Microsoft, and the BBC any day. There are choices in most areas but life would be sad without a Big Mac, a coke, a software standard and a quality news organization:)
One interesting thing about Google's brand is that there is barely a whisper of negative content. Not so for other names mentioned above - their brands include perceptions such as "junk food", "lawsuits", "greedy and manipulative", "rear end explosions", "destruction of the environment", "immorality" and so on.
Of course, give them time, they're young. But right now Google does have a very clean brand, and a rapidly growing one.
--The respondents, who were described as "above averagely intelligent" professionals and students from over 72 countries, were asked which brand had made the most impact on their lives in 2002, either positively or negatively...
The results apply only to this segment of the population. I am not surprise because as a student I use 100 time Google each day (as a source of information), I once own an Apple Mac (a very useful tool), I drink Coke and Starbuck coffee regularly for my long nights of studying and I like fancy furniture but I want to pay it cheap so I buy Ikea stuff. If the segment of this research was:
--The respondents, who were described as "under averagely intelligent" unemployed and uneducated from north America, were asked which brand had made the most impact on their lives in 2002, either positively or negatively...
They will probably answer something like Jerry Springer Show (as source of information), Scott Toilet paper (a very useful tool), Budweiser and Coke for the long nights of bowling, and Wallmart for the cheap furniture. ;)
