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Go there and you'll see the "North America" link stays on www.googlestore.com and the other countries go to www.google-store.com
Both of these are managed by different merchandisers ... I think the U.S. one is GatewayCDI and the non-US is Merchandise Mania.
GatewayCDI, the company that handles Googlestore.com (the U.S. Version) has some pretty notable clients on their list... Novell, Gateway, Seagate, and Edward Jones to name a few. They're certainly not the least expensive route to go, but they do tend to offer higher quality products. Much better than CafePress and other smaller providers.