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What? - IMHO Google is a brilliant marketing machine , marketing is not just putting TV commercials or something like that .
Google is one of the best word of mouth marketing success of our times . Until 2003 they managed to keep the positive innocent PR buzz in the media with almost zero budget! .
The only other internet company with this big success in a short time with a minscule marketing budget (50k) is Hotmail (with its viral ad tag in each outgoing mail)