Welcome to WebmasterWorld Guest from 220.127.116.11
Forum Moderators: goodroi
snipped these tidbits from various articles:
This is the same group that created the PageRank algorithm.
Kaltix's main technology is a faster way to compute PageRank.
Kaltix has mainly been working on "personalization," which aims to sort search results based on the specific
needs and interests of individuals.
This technology would allow Google (or any other search engine) to quickly recalculate personalized indexes for each and every user. After seeding a personal index with my bookmarks file, Google would know that when I search for "Jaguar" I'm probably interested in the latest version of Apple's OS, not the car or the cat.
Should enable them to reach some new levels of personalization & rapid turn around with their search engine cycle.
Kaltix was founded by a group of researchers from Stanford: dig around for BlockRank and Quadratic Extrapolation to read up on some of their papers.
The technology (algorithms) from Kaltix, if they are the same ones I read about, wouldn't necessarily be great for building the initial index, but for increasing the refresh rate in record time.
This is key before really unleashing a more global SERP personalization, eg, storing your data in a file someplace, and using the cookie they place on your box that doesn't expire till 2038 to know that when you search for 'widgets' you want "widget information" and haven't clicked anything related to "buying widgets" (crude example).
Then, it will see you live in Seattle, and the first results will be Car Engine related sites in Seattle.
pretty cool. (as long as you can turn it on and off).
And it's not just ASPs, eTailors serving a whole region are going to get displaced in favour of local physical outlets; when infact if you are searching on the Internet it may be mail-order companies that you're interested in.
Hopefully, it will be an option/tab you can choose. Kind of like searching the Directory, or Groups.
Besides, it would cause sites to open a fake virtual location in every city.
I hate those kids of sites where you search for a term, and "your city" and you get a bunch of junk. I tried searching for "Location_name Keyword1 Keyword2" the other day, and 99% of the sites weren't really "Location_name" sites. They were just a bunch of mirror sites tailored to every city in the U.S.
But, it seems the Kaltix thing is more about personalization than geo targeting.
[edited by: heini at 5:39 pm (utc) on Sep. 30, 2003]
[edit reason] examplified [/edit]
Makes me wonder if Amazon was interested in Kaltix, and Google moved first.
Cambian Ventures was behind Kaltix. And Amazon have bought Junglee [cambrianventures.com], one of the others startups of Cambian. I almost sure I also seen Amazon executive been part of Cambian. Weird, specially after the A9 story and the fight for employes!^!
If that's the case and you assume other search engines will get their hands on similar technology, then that'll mean higher stock prices for YHOO, FWHT, IAC, and others, right?