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No. I use the Phrase Matching option, more as a research tool, rather than getting targetted traffic, as i ran a large campaign and for 4000 + listings in 3 months, i got less than 1% click throughs.
I read that topic and it seems someone got good experiences right?
I had different results from keywords, some got 14% and some 1% the average is of less than 1%
I think that it's god for impressions because I got a lot of them but the clickthrough is really low.
The first one is the one with the majority of clicks.
For you not dutch people, it means internetbookstore.
The other ones are for: Art books, war books and ships.
Yes I do run a dutch bookstore, I own several urls that have to do with books (about 100 .nl/.com domains).
I won't post the keywords I use (competition is ready this too :-). But I do try to minimise to pop-up with unwanted search words.
You do need to look at your click throughs and look at the quality of traffic the adwords program is bringing to your site.
You probably have a 15% click through on real traffic. What percent of these clicks are converting into a sales......
Adwords and targeted traffic are like GOLD...