Massive overdelivery today

Has the lack of reporting today led to runaway ad impressions

[colinirwin]

It looks like we may all have received a load of free advertising today.

I'm seeing a number of accounts that are delivering way over the daily budget. One of our accounts is running at £88 against a £50 daily budget.

I think the lack of reporting until late on today may have resulted in the ad serving engine running full throttle rather than keeping within a few quid of the daily budget.

Col

[iconoclast]

I am seeing this in the US as well. Way over budget. Hope it's not too hard to get through to customer service to make sure these charges don't go through (customer service on adwords hasn't been that easy to reach in the past).

[JayC]

One of our accounts is running at £88 against a £50 daily budget.

Hmm... That wouldn't seem really out of the ordinary. But the day wasn't over yet when you wrote it! I had one account yesterday with a $120 daily budget. I paused it when it had reached about $130 according to what had been reported by 4 pm. Logged in this morning to find that $568.87 had been spent.

That explains the message from the client saying "the new campaign seems to be working well!" The guy must have had a busy day!

[colinirwin]

At the end of the day it was £135 against a £50 budget.

Col

[JayC]

Anyone managed to get a word with Customer Service about this? Today it seems unlikely that my ads in the campaign in question will come close to the daily limit, unless reporting is way behind again. I hope their response to the problem isn't just to throttle back delivery for the rest of the month to make up for it!

[colinirwin]

I spoke to AdWords UK support and was told that there would be overdelivery credits.

Col