200% Ctr?

More Clicks than Impressions?

[GuyInChicago]

While reviewing a campaign today I came across a key word that has a 200% CTR. 2 clicks "today", but only 1 impression. Has anyone ever seen this before?

I e-mailed support and will let you know if they can explain it.

Thanks.

[martinibuster]

It's very common.

It means that the databases that report the clicks haven't caught up with the servers serving the ads (or something like that). You have to wait until the next day to see an accurate count.