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Adword Clicks vs. Web Log Analysis

hmmm seeems theres a discrepancy.

         

swampscrapper

4:41 pm on Jul 23, 2003 (gmt 0)

10+ Year Member



When i view the statistics in the "campaign management" summary page the clicks seem to be much higher than what is being picked up by my log analyzer.

The only way the stats could be representative would be if the summary includes clicks from other domains in the network. Is this the case?

Or does google include traditional clicks from non-sponsored, search engine results on google.com?

webdiversity

7:37 pm on Jul 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Chances are it's likely to be AOL proxy servers causing most of the anomalies, that and the fact that many log analyzers don't deal with cached pages very well.