I am just about to start a google ad campaign but i'm still unsure about a few things! One is how do I monitor myself to be in the top 3#? For example, if i am in 1st# and my max CPC is £3.00 what happens if my competitors in 2# are only paying £2.00 will google drop my CPC or do I do this myself? Also if there are ads in 1st at £2 and 2nd at £1.50 how do I get into spot 3 at £1.25? can a do this?
Hope someone sees where I'm coming from!
Also does anyone have number if I get unsure about the campaign?
Thanks a million!
Login to your account every 24 hours and increase bid prices if you see your ads losing ground. Parallely, keep tweaking your ad copies so that you maintain good CTR.
>>> will google drop my CPC or do I do this myself?
If both the parties have the same CTR, Google will automatically drop your cost - this is called "AdWords Discounter" (check the FAQs). Note that CTR of the keyword is also considered for ranking.
>>> if there are ads in 1st at £2 and 2nd at £1.50 how do I get into spot 3 at £1.25? can a do this?
Read the FAQ. The ranking system does not depend on the price alone.
